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Experience Gippsland puts regional tourism on the map

The co-operative tourism marketing association between Latrobe City Council and Baw Baw and Wellington Shires, known as ‘Experience Gippsland’, has received a Certificate of Recognition at a prestigious awards ceremony held in Melbourne recently.

By Latrobe City Council - 24th July 2003 - Back to News

Latrobe City Mayor, Councillor Graeme Middlemiss said that the award was presented for promotional work in the category of ‘Destination Promotion’ at the Country Victoria Tourism Council Regional Tourism Awards held at the Victorian Arts Centre in Melbourne.

"Through the enthusiasm of a dedicated group of people, working co-operatively to promote our region, the tourism potential of the Latrobe region has again been brought to prominence," Cr Middlemiss said.

"This award ceremony is very highly regarded within the tourism industry and is the forerunner to the Victorian Tourism Awards to be presented in November 2003. ‘Experience Gippsland’ was the only award winner in this highly competitive category, and was competing against other attractions in regional Victoria such as the Great Ocean Road and Ballarat," Cr Middlemiss said.

Latrobe’s Tourism Development Co-ordinator, Michelle Toppin said that

‘Experience Gippsland’ won the award because of their involvement in many promotional opportunities across the state and elsewhere.

"This includes the production of the twice-yearly official visitor guide and participation at major Victorian and interstate exhibitions. For example, to connect with the people most likely to be interested in touring the many beautiful civic gardens in the region, such as the Morwell Rose Garden or the Sale Botanic Gardens, we attended the Melbourne Flower Show and created significant interest," Ms Toppin explained.

"Our submission also highlighted the unique complementary product that the three municipalities combine to promote. By working together rather than competing, our region stands to benefit substantially more from increased tourism.

"We are able to offer the holidaymaker a tour of Baw Baw’s gourmet deli country, accommodate them in one of Latrobe City’s many hotels or motels and then suggest a leisurely drive down to Wellington’s stretch of the Ninety Mile Beach," Ms Toppin said.

"Alternatively, by promoting our product at the Sydney Caravan and Camping show we have shown the keen four-wheel driver that they can find exciting places to explore in our region such as coming down through the high country and onto Walhalla, the goldfields trail and the Avon Wilderness," Ms Toppin continued.

"Working together really is mutually beneficial, with Latrobe City being an excellent accommodation base for touring the other two municipalities," Ms Toppin added.

Receiving the award, presented by the Chief Executive Officer of Tourism Victoria, Lois Appleby and the Minister for Tourism John Pandazopoulos, Ms Toppin was pleased that the team effort had paid off.

"It is rewarding that this region, which has so much potential, is at last beginning to be given recognition through the co-operative work of ‘Experience Gippsland’," Ms Toppin concluded.

Source: www.gippsland.com

Published by: news@gippsland.com

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  Latrobe City Council launched the Kindness is Key: Stop Bullying campaign, co-designed with students to promote kindness, upstander training, and community action against bullying across local schools.
• Latrobe City Council endorses community engagement on draft financial, asset, and road management plans
  Council endorsed community engagement on key draft plans, including the Financial, Asset, and Road Management Plans, ensuring alignment with the Community Vision, Council Plan, and long-term strategic planning framework.
• Darren Chester completes 19th Melbourne Marathon, joining 14,500 runners in iconic Gippsland sporting tradition
  Darren Chester completed his 19th Melbourne Marathon, joining 14,500 runners. The sold-out event celebrated fitness and community spirit, with Chester inspired by marathon legend John "Dobbo" Dobson's 47th consecutive run.
• Rokeby to Noojee $4M trail upgrade officially opens, enhancing accessibility, safety, and visitor experience across region
  A $4 million upgrade of the Rokeby to Noojee Trail has officially opened, delivering improved surfaces, facilities, signage and lookouts, with $3 million Victorian government funding and strong community contributions celebrated.
• Baw Baw Shire Council endorses 2026 - 2029 Domestic Animal Management Plan to promote safety, welfare, responsible ownership
  Baw Baw Council has endorsed the 2026-2029 Domestic Animal Management Plan to promote responsible pet ownership, enhance animal welfare, ensure community safety, and guide strategic animal management over the next four years.
• Baw Baw Shire Council invites community to join Biodiversity Blitz and help shape first nature plan from 1-30 September 2025
  Baw Baw Shire Council invites residents to celebrate Biodiversity Month by joining the Biodiversity Blitz, recording local species, attending walk-and-talk events, and contributing ideas to shape the region's first Nature Plan.
• Baw Baw Shire Council secures funding for four key road safety projects through TAC and federal Blackspot Programs
  Baw Baw Shire Council secured TAC and Federal Blackspot funding for four key road safety projects in Warragul and Drouin, targeting high-risk areas with upgrades to improve safety for all road users.
• Baw Baw Shire Council seeks community feedback on draft 10-year open space strategy for future planning
  Baw Baw Shire Council invites feedback on its draft Open Space Strategy, shaping a 10-year plan to guide investment, protect natural spaces, and enhance community wellbeing. Consultation closes Friday 3 October 2025.
• Darren Chester commends Mac Waste Group for community commitment and support for Gippsland families
  Darren Chester praised Mac Waste Group for its community commitment, local job creation, youth training initiatives, and support for Gippsland families through its partnership with the Little Jem Foundation and fundraising efforts.
• Martin Cameron questions Labor government for denying regional crime crisis and the ongoing failures of 'Bail Laws'
  The Nationals' Martin Cameron has accused the Allan Labor government of failing Victorians with weak bail laws, after repeat offenders continue to walk free and regional crime remains out of control.
• Baw Baw Shire Council returns 37 cultural artefacts to Lardil people in historic Mornington Island repatriation
  Baw Baw Shire Mayor Danny Goss led a historic journey to Mornington Island, repatriating 37 cultural artefacts to the Lardil People, marking a significant step toward reconciliation and cultural heritage restoration.
• Baw Baw Shire Council meeting snapshot - Wednesday 24 September 2025
  Baw Baw Shire Council appointed Tilla Buden as CEO, adopted the Domestic Animal Management Plan, awarded Drouin streetscape contract, deferred Alex Goudie Park Master Plan, and endorsed updated delegation guidelines at its 24 September meeting.
• Baw Baw Shire Council meeting snapshot - Wednesday 24 September 2025
  Baw Baw Shire Council appointed Tilla Buden as CEO, adopted the Domestic Animal Management Plan, awarded Drouin streetscape contract, deferred Alex Goudie Park Master Plan, and endorsed updated delegation guidelines at its 24 September meeting.
• Latrobe City invites photographers and videographers to capture the region’s beauty in the ‘Latrobe Through Your Lens’ until 15 December 2025
  Latrobe City Council invites photographers and videographers to enter the eight-week Latrobe Through Your Lens competition, celebrating local people, places, and culture, with prizes including gift cards and getaway experiences.
• Baw Baw Shire Council meeting snapshot - Wednesday 27 August 2025
  Baw Baw Shire Council's 27 August meeting covered petitions, Warragul planning permits, Aberfeldy roadworks, draft strategies, community consultation, governance updates, with meetings live-streamed and open for public participation.
• Baw Baw Shire Council awarded $140,000 in community grants to support sustainable, healthy, and thriving community projects
  Council has awarded over $140,000 in Community Grants to 36 groups, supporting events, projects, and minor capital works that strengthen community sustainability, health, and wellbeing through not-for-profit initiatives.
• Labor government delivers $2.73M Sale Hospital upgrade, modernising Community Services building for Gippsland healthcare staff
  The Allan Labor government is delivering a $2.73 million upgrade to Sale Hospital's historic Community Services Building, modernising facilities for healthcare workers, patients, and students through the Regional Health Infrastructure Fund.
• Latrobe City invites community to celebrate International Rose Garden Festival Morwell with lights, music and fun on 7-8 November 2025
  Latrobe City Council invites everyone to the free International Rose Garden Festival Morwell, 7-8 November 2025, featuring night lights, live music, workshops, market stalls, performers, and over 4,000 blooming roses.
• Latrobe City invites community input to shape the 2026/27 budget and future priorities, submit feedback by 17 November 2025
  Latrobe City Council is seeking community input to help shape the 2026/27 Budget. Share your priorities via council's Have Your Say platform by 5pm, Monday 17 November 2025.
• Latrobe City invites community feedback on draft Streetscape Strategy to enhance town centres until 20 October 2025
  Latrobe City Council has released its draft Streetscape Strategy for public feedback, aiming to enhance town aesthetics, accessibility, and sustainability through improved design, maintenance, and consistent public amenities.
• Latrobe City allocates $7.3M surplus to key community infrastructure and improvement projects
  Latrobe City Council's $7.3 million surplus will fund key community projects, infrastructure upgrades, and maintenance, with $3.4 million reserved to leverage future State and Federal funding partnerships.
• David Littleproud says new mapping reveals Labor's renewables damage, strengthening the call for nuclear energy
  The Defence Honours and Awards Appeals Tribunal has accused the Albanese government of removing veterans' rights to review bravery awards, warning proposed reforms undermine fairness, independence, and recognition of Australia's war heroes.
• Darren Chester tears down Albanese government's 'lazy' plan to cut regional speed limits, urges investment in safer roads
  Darren Chester has criticised the Albanese government's plan to lower regional speed limits, labelling it "lazy" and urging greater investment in repairing and upgrading unsafe roads to reduce fatalities.
• Latrobe City Children's Expo returns to Kernot Hall with family fun, interactive learning and the Monash Teddy Bear Hospital
  Latrobe City Children's Expo returns to Kernot Hall on 23 October, featuring fun activities, entertainment, local services, and the Monash Teddy Bear Hospital promoting children's health, learning, and community connection.
• Have your say on the 2027 transition to Pre-Prep and help shape early learning in South Gippsland
  South Gippsland Shire Council is seeking feedback from parents and carers to help shape how the Victorian government's 2027 Pre-Prep program is delivered locally to meet community needs.
• Spring flows planned to support native fish migration and river health across West Gippsland
  West Gippsland CMA's Environmental Water team is planning Spring river flows to support native fish migration, enhance river health, and balance environmental care with community enjoyment of waterways.
• Drouin Picnic Racing Club receives $13,519 upgrade boost through Allan Labor government's Regional Customer Facilities Program
  Drouin Picnic Racing Club will receive $13,519 to upgrade facilities and enhance race day experiences, part of the Allan Labor government's $730,000 investment improving regional racing venues statewide.
• Darren Chester meets new BRHS CEO Peter Abraham to discuss future opportunities for East Gippsland Healthcare
  Darren Chester met new BRHS CEO Peter Abraham to discuss healthcare challenges, commend local innovations improving patient care, and strengthen collaboration to deliver high-quality, accessible health services across East Gippsland.
• Darren Chester praises Moogji Aboriginal Council for advancing health and sustainability in East Gippsland
  Darren Chester visited Moogji Aboriginal Council in Orbost, praising its vital health, youth, and environmental programs that support East Gippsland communities and promote Aboriginal culture, wellbeing, and environmental sustainability.
• Farm fencing grants protect 300 hectares of biodiversity and boost waterway health across West Gippsland
  Over 300 hectares of farmland will be fenced through West Gippsland CMA's farm fencing grants, protecting waterways, biodiversity, and livestock while supporting sustainable farming and revegetation across the catchment.
• Bass Coast Shire Council hosts free creative industries workshop with marketing strategies, PR insights on 12 November 2025
  Bass Coast Shire Council is hosting a free creative industries workshop in Cowes on 12 November, offering marketing strategies, PR insights, business support, and networking with local media.
• Melina Bath appointed Shadow Minister for Outdoor Recreation, championing regional lifestyles and economic opportunities
  Melina Bath has been appointed Shadow Minister for Outdoor Recreation, pledging to champion outdoor access, community wellbeing, and the vital economic and lifestyle benefits outdoor activities bring to regional Victoria.
• Baw Baw Shire to host community barbecues supporting farmers through 'Look Over the Farm Gate' grants
  Baw Baw Shire Council will host five community barbecues supporting farmers' wellbeing through Look Over the Farm Gate grants, offering connection, resources, and mental health support amid ongoing dry conditions.
• Darren Chester praises Orbost Community College student leaders for passion, ideas and commitment to East Gippsland's future
  Darren Chester praised Orbost Community College student leaders for their passion and ideas during discussions on education, health, economy, and community, highlighting the importance of listening to youth for regional Victoria's future.
• Wellington Shire Council invites open conversations on financial pressures impacting community services, roads, and facilities
  Wellington Shire Council faces rising costs, rate caps, and funding pressures, yet remains committed to delivering essential services and urging government reform to better support regional communities into the future.
• Wellington Shire Council proudly announces the $23M Aqua Energy Leisure Centre redevelopment opens 7 October 2025
  Wellington Shire Council is thrilled to announce the much-anticipated redevelopment of Aqua Energy Leisure Centre in Sale is complete, with the $23 million facility set to open officially to the public on Tuesday 7 October 2025.
• Wellington Shire Council responds to AKD Yarram closure, pledges support for 73 affected workers and community
  Wellington Shire Council expressed heartbreak over AKD Yarram’s closure, impacting 73 employees, pledging support, advocating state assistance, and encouraging redeployment and economic opportunities to sustain the community.
• Wellington Shire Council seeks feedback on the Domestic Animal Management Plan Review until 24 September 2025
  Wellington Shire Council's draft Domestic Animal Management Plan outlines priorities for responsible pet ownership, safety, and welfare, inviting community feedback from 28 August to 24 September 2025.
• Wellington Shire Council offers free green waste disposal to help residents reduce fire hazards this season
  Wellington Shire Council is urging property owners, particularly in coastal communities, to prepare for the fire danger period by taking advantage of its Fire Ready No-Fee Green Waste Disposal program.
• Baw Baw community gathers for first-ever lighting of towering eight-metre Christmas tree on 5 December 2025
  The community is invited to the first lighting of an eight-metre Christmas tree in Civic Park on 5 December, with festivities, live music, and safety reminders for attendees.
• Wellington Shire Council elects Cr Cindy Madeley as Mayor and Cr Liz Foat as Deputy Mayor marking up historic female leadership
  Cr Cindy Madeley and Cr Liz Foat were elected Mayor and Deputy Mayor of Wellington Shire, marking historic female leadership and a focus on community, innovation, inclusion, and strategic development.
• Latrobe unites to tackle gambling harm during awareness week: 'Set Before You Bet' 2025
  Latrobe City Council is urging residents to take part in Gambling Harm Awareness Week (27 Oct - 2 Nov) and "Set before you bet" by learning to recognise signs and reduce gambling harm.
• Wellington Shire Council to update Community Local Law 2021, ensuring relevance, inclusivity, and strong legal compliance
  The Safer Communities Plan includes Jack's Law to clear weapons from streets, Restart for repeat offenders, and Youthstart to support at-risk youth. Mr Cameron says Labor lacks a plan to tackle Victoria's crime crisis, leaving regions vulnerable.
• Danny O'Brien warns Labor is risking beachgoers safety by forcing councils, ratepayers to cover LSV funding shortfalls
  Danny O'Brien warns the Allan Labor government is forcing Gippsland councils and ratepayers to cover Life Saving Victoria shortfalls, risking reduced lifeguard patrols despite billions in new emergency services taxes.
• New drinking fountains installed in Sale and Briagolong Parks to promote health, sustainability and community wellbeing
  Gippsland Water and Wellington Shire Council have installed two new drinking fountains in Sale and Briagolong, promoting health, sustainability, and reusable bottles. Featuring artwork by Gunai artist Alice Pepper, they support community wellbeing.
• New drinking fountains installed in Sale and Briagolong Parks to promote health, sustainability and community wellbeing
  Gippsland Water and Wellington Shire Council have installed two new drinking fountains in Sale and Briagolong, promoting health, sustainability, and reusable bottles. Featuring artwork by Gunai artist Alice Pepper, they support community wellbeing.
• Darren Chester welcomes $2.7M investment in cutting-edge MRI technology at Bairnsdale Regional Health Service
  A $2.7 million upgrade at Bairnsdale Regional Health Service includes Australia's first MRI unit of its kind, improving diagnosis accuracy, patient comfort, and access to affordable, high-quality local healthcare.
• Latrobe Valley residents invited to crime and community safety forum with Shadow Police Minister David Southwick
  Latrobe Valley residents are invited to a free crime and community safety forum with Shadow Police Minister David Southwick on 6 November, hosted by Martin Cameron MP at the Morwell RSL.
• Latrobe Health Assembly wins 2025 Australasia Organisation of the Year for excellence in community engagement
  Latrobe Health Assembly has won the 2025 Australasia Organisation of the Year Award for Excellence in Community Engagement, recognising its innovative, community-driven approach to improving health and wellbeing across the Latrobe Valley.
• Latrobe Valley households to cut energy bills with efficient electric heat pump hot water system upgrades
  Latrobe Valley households can cut energy bills by $330 annually with efficient heat pump hot water systems, thanks to the Allan Labor government's SEC one stop shop pilot expansion.
• Latrobe Valley's new 100MW big battery boosts energy reliability, cuts power bills, and supports Victoria's renewable transition
  A 100MW Latrobe Valley big battery has officially opened, boosting energy reliability, cutting power bills, and supporting Victoria's renewable transition, helping achieve government storage targets while delivering affordable electricity.
• Latrobe Health Assembly to continue, thanks to strong community support and new independent, community-owned future
  Defunded in the 2025 State Budget, the Latrobe Health Assembly will continue as a leaner, community-owned organisation tackling local health and wellbeing challenges through collaboration and grassroots leadership.
• Tim Bull slams Labor's cuts to 'Youth Crime Prevention', unveils $100M Safer Communities Plan
  Gippsland East MP Tim Bull criticised Labor's youth crime prevention cuts, promoting The Nationals' $100 million Safer Communities Plan combining tougher laws with prevention programs to improve safety and restore community confidence.
• Tim Bull slams government over firewood shortages, fuel loads and lack of practical solutions
  Gippsland East MP Tim Bull has slammed government policy for firewood shortages, warning rising bush fuel loads pose serious risks, calling for extended collection areas, longer seasons and practical fire management.
• Danny O’Brien condemns sudden AKD Yarram timber mill closure, 73 jobs lost, pledges support for affected community
  Gippsland South MP Danny O’Brien says sudden AKD Yarram timber mill closure, costing 73 jobs, devastates the community, pledging support for affected families, workers, and local businesses during this crisis.
• Tim Bull demands end to brumby shooting as pest and weed control programs face cuts
  Gippsland East MP Tim Bull has urged the state government to scrap its costly brumby shooting program, criticising cuts to pest and weed control services vital for farmers and rural communities.
• Tim Bull demands transparency on missing $13.15M for cancelled Marlo to Cape Conran pathway
  Gippsland East MP Tim Bull has demanded answers on the missing $13.15 million for the cancelled Marlo - Cape Conran pathway, urging funds be redirected locally if the project is abandoned.
• Nationals pledge to restore Parentline funding, criticise Labor's decision to axe vital family counselling service for Gippslanders
  The Nationals vow to reinstate Parentline funding if elected, condemning Labor's cut to the vital family counselling service that supports Victorian parents, particularly in regional communities facing limited access to services.
• Peri Urban Councils urge state government to invest in infrastructure and support housing growth across regions
  Peri Urban Councils Victoria is urging government investment in infrastructure after a new report recommended 40% of new homes be built in regional Australia, highlighting housing demand, high costs, and infrastructure pressures.
• Martin Cameron says Labor fails on crime, wasting millions on machete bins instead of protecting Gippsland
  Crime in Latrobe has surged under Labor, with Moe incidents up 26% and retail theft 65%. Nationals' Martin Cameron says only their Safer Communities Plan will restore safety.
• Bass Coast Council awards $1.01M contract to restore Wonthaggi heritage-listed old post office
  Bass Coast Shire Council has awarded a $1.01 million contract to TS Constructions to restore Wonthaggi heritage-listed Old Post Office, preserving its historic character and ensuring long-term structural integrity.
• Peri Urban Councils advocate for housing, infrastructure, and policy recognition with state government
  Peri Urban Councils Victoria met government leaders at Spring Street, advocating for housing solutions, essential infrastructure funding, and policy recognition to support rapidly growing peri urban communities sustainably.
• Danny O'Brien condemns Labor for empty social housing amid growing waitlists and rental shortages in Gippsland
  Danny O'Brien has criticised Labor for leaving social housing vacant as waitlists grow, citing fewer homes, shrinking rental availability, rising costs, and failed policies driving investment away in Gippsland South.
• Bass Coast Council adopts 2026 - 2029 Domestic Animal Management Plan to support responsible pet ownership and wildlife protection
  Bass Coast Shire Council has adopted its 2026 - 2029 Domestic Animal Management Plan, promoting responsible pet ownership, wildlife protection, and safer shared spaces shaped by extensive community consultation and environmental stewardship goals.
• Bass Coast Council launches mid-term review of Climate Change Action Plan, celebrating achievements and inviting community input
  Bass Coast Shire Council is reviewing its Climate Change Action Plan 2020-2030, celebrating renewable energy achievements and inviting community feedback through surveys, pop-up sessions, engagement events, and a special film screening.
• Omeo gains new modular worker accommodation, supporting healthcare staff and strengthening regional community
  Omeo District Health's new modular worker accommodation is underway, providing housing for healthcare staff, supporting regional jobs, and helping the town attract and retain doctors, nurses, and essential workers.
• Bass Coast Council adopts 10-year Financial and Asset Plans to guide $1.47B in infrastructure management
  Bass Coast Shire Council has adopted its 2025 - 35 Financial and Asset Plans to guide infrastructure investment, manage $1.47 billion in assets, and deliver community priorities identified through consultation.
• Bass Coast Shire Council invites community to help shape the next stage of Climate Action Plan at Berninneit in Cowes 25 October 2026
  Bass Coast Shire Council invites the community to a Climate Action Plan Review Workshop to reflect on progress, share ideas, and help shape the next five years of local climate action.
• Bass Coast Shire Council delivers new shared path linking Cowes and Ventnor, boosting transport safety and community connectivity
  Bass Coast Shire Council will deliver a new 2km Ventnor Road Shared Path, linking Cowes and Ventnor, improving safety, accessibility, and community connectivity. The $1.96m project is jointly funded with the Australian government.
• Bass Coast Shire Council sets four-year strategic direction with refreshed Community Vision, Council Plan, and Annual Action Plan
  Bass Coast Shire Council has adopted its refreshed Community Vision 2045, Council Plan 2025-2029, and Annual Action Plan, setting a community-shaped strategic direction celebrating the region’s diverse landscapes and values.
• Bass Coast Shire Council begins Cowes foreshore upgrades with $8M funding improvements for safer, greener, connected spaces
  Bass Coast Shire Council will soon commence the Cowes Foreshore Precinct Project, delivering staged civil and landscaping upgrades with $8 million federal funding, revitalising Cowes into a safer, greener and more connected destination.
• Bass Coast Shire Council adopts 2024 - 2025 Annual Report, showcasing community achievements and future strategic direction
  Bass Coast Shire Council has adopted its 2024 - 2025 Annual Report, celebrating achievements, community progress, and the completion of the 2021 - 2025 Council Plan while setting a new strategic direction for 2025-2029.
• Bass Coast Shire Council urges Victorian government, LSV to ensure lifeguard patrols continue safely, without cuts
  Bass Coast Shire Council urges Victorian government and LSV to guarantee lifeguard patrols, warning proposed funding hike strains budgets while beaches remain high-risk, with recent drownings highlighting urgent safety needs.
• Tim Bull slams government’s restrictive, confusing emergency levy exemptions failing CFA volunteers across Gippsland
  Tim Bull says the government’s flawed levy exemptions are too complex and restrictive, leaving CFA volunteers frustrated, excluded, and unsupported, and is urging the Minister to simplify the process.
• Nationals' $100M Safer Communities Plan targets crime crisis with tough laws and prevention programs across Gippsland
  Martin Cameron backed a $100 million Safer Communities Plan, promising tougher laws and prevention programs to tackle Victoria's crime crisis, restore community safety, and support at-risk youth, contrasting Labor's cuts.
• Forge Theatre's school holiday season brings classic tales, comedy chaos and heartfelt community spirit to East Gippsland
  The Forge Theatre's school holiday season features The Velveteen Rabbit, Polite Mammals, and The Heartbreak Choir, offering family fun, comedy, and heartfelt community spirit with something for everyone to enjoy.