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East Gippsland Council launches Buy Local campaign to support businesses, jobs, and community vibrancy this festive season and summer

East Gippsland Shire Council has launched the Buy Local campaign, encouraging residents to support local businesses, strengthen jobs, and keep the community vibrant throughout the festive season and beyond.

By news@gippsland - 20th November 2025 - Back to News

Strong communities start with strong local businesses, and East Gippsland Shire Council is proud to launch the Buy Local campaign to celebrate them. Running over the coming months, this region-wide initiative encourages everyone to shop, eat, stay, and experience local.

East Gippsland Shire Council's Business Concierge Officer, Royce Edwards and Economic Development Coordinator, Rebecca Steenholdt (right) popped in to visit Bairnsdale Chamber of Commerce and Industry Secretary, Annemieke Jongsma, and owner of The Book Orchard to hand over her Buy Local sticker to proudly display on the store’s window

Strengthening community businesses

From cafes and boutiques to service providers and accommodation operators, every dollar spent here supports local jobs, strengthens families and preserves the vibrant character of our region - helping our communities flourish long after the holiday season ends.

Mayor Cr John White said launching the campaign in November is the perfect reminder to start Christmas shopping close to home. "Many local businesses rely on this busy summer period to earn the income that keeps their doors open and families supported through the quieter months. Every purchase you make locally really makes a difference," Cr White said.

Promoting local shopping

The campaign is already coming to life across the region, with messages appearing on digital billboards in Bairnsdale, print advertising in local newspapers, shopfront posters and window decals, and social media posts online.

Businesses are encouraged to display their Buy Local materials and use the free digital and printable assets available on Council’s website - including social media tiles, printable posters and email banners. Alternatively, call into any Council service centre, where friendly staff can assist. A consistent message across the region will help highlight the campaign’s importance.

Supporting local businesses

Bairnsdale Chamber of Commerce and Industry Secretary and owner of The Book Orchard, Annemieke Jongsma, was thrilled to be the first business to display her Buy Local sticker on her front window. "When you buy local, it stays local. The region benefits when you shop locally because those businesses put back into the community through employing people, supporting community events and providing a personal service you can’t get online or in larger stores."

Everyone can get involved by looking local first when shopping, dining or booking services, sharing local business posts on social media and using the hashtag #EastGippslandProud when posting about their experiences. "Every purchase, every post, every share helps our local businesses and keeps our community strong. Let’s make this festive period and summer a true celebration of everything East Gippsland has to offer - right here at home.," Cr White said.

For more information and to download campaign materials, visit East Gippsland Shire Council website.

Pictures from East Gippsland Shire Council website.

Source: http://gippsland.com/

Published by: news@gippsland.com

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• Baw Baw Shire to host community barbecues supporting farmers through 'Look Over the Farm Gate' grants
  Baw Baw Shire Council will host five community barbecues supporting farmers' wellbeing through Look Over the Farm Gate grants, offering connection, resources, and mental health support amid ongoing dry conditions.
• Danny O'Brien seeks explanation for South Gippsland entering fire danger period earlier than neighbouring regions
  Danny O'Brien has urged the Emergency Services Minister to explain why South Gippsland entered the Fire Danger Period early, leaving farmers concerned about limited time for essential burn-offs and cleanup.
• Danny O'Brien warns Bayside Health merger threatens Gippsland communities, confirming hidden health service consolidation
  Danny O'Brien criticises Labor's Bayside Health merger, warning it will reduce local hospital autonomy, limit community input, and risk services for Gippsland residents, prioritising bureaucratic cost-saving over patient care.
• Tim Bull slammed labor for $13M machete amnesty waste, penalising Gippslanders while failing to target urban crime effectively
  Gippsland East MP Tim Bull criticized Labor's $13 million machete amnesty, calling it wasteful, ineffective, and unfairly punishing rural Victorians while targeting areas with no machete problem.
• Darren Chester commends Mac Waste Group for community commitment and support for Gippsland families
  Darren Chester praised Mac Waste Group for its community commitment, local job creation, youth training initiatives, and support for Gippsland families through its partnership with the Little Jem Foundation and fundraising efforts.
• Entries close for Darren Chester's 14th #lovegippsland Calendar showcasing iconic scenes across Gippsland
  Entries have closed for Darren Chester's 14th #lovegippsland Calendar, with 344 stunning photos submitted capturing Gippsland's iconic landscapes. Winners will feature in the free 2026 calendar, distributed later this year.
• Lightfoot Wines combines tradition, creativity, and Gippsland flavours with award-winning wines, regional platters, and scenic views
  Perched on a limestone bluff above the Mitchell River, Lightfoot Wines blends tradition and innovation, offering tastings, regional platters, and acclaimed wines, cementing its role in Gippsland's food and drink scene.
• Two weeks left to join Darren Chester's 2026 #lovegippsland Calendar Competition celebrating iconic Gippsland
  Two weeks remain to enter Darren Chester's 2026 #lovegippsland calendar competition, celebrating Gippsland's landscapes and talent. Entries close October 3, with winners featured among 30,000 distributed calendars showcasing 'Iconic Gippsland'.
• Bass Coast launches energy resilient hubs and emergency dashboard to strengthen community preparedness and recovery
  Bass Coast Shire Council has launched Energy Resilient Community Hubs and an Emergency Dashboard to boost preparedness, strengthen local resilience, and keep communities safe, connected, and supported during emergencies and power outages.
• Darren Chester praises Orbost Community College student leaders for passion, ideas and commitment to East Gippsland's future
  Darren Chester praised Orbost Community College student leaders for their passion and ideas during discussions on education, health, economy, and community, highlighting the importance of listening to youth for regional Victoria's future.
• Inverloch dairy farmer Mick Hughes highlights community collaboration survive South Gippsland's dry season challenges
  Inverloch dairy farmer Mick Hughes credits collaboration with the Inverloch Cluster and local water authorities for navigating South Gippsland's recurring dry conditions and improving farm drought resilience.
• Spring flows planned to support native fish migration and river health across West Gippsland
  West Gippsland CMA's Environmental Water team is planning Spring river flows to support native fish migration, enhance river health, and balance environmental care with community enjoyment of waterways.
• Cr Nathan Hersey elected as Mayor and Cr Brad Snell as Deputy Mayor for South Gippsland and other council updates
  Councillor Nathan Hersey was elected Mayor and Councillor Brad Snell Deputy Mayor of South Gippsland Shire for 12 months, marking Hersey’s second and Snell’s first term in these roles.
• Southern Rural Water upgrades over meters across Gippsland to improve accuracy and fair water management
  Southern Rural Water is replacing 1,000+ outdated meters across southern Victoria by 2026, boosting accuracy, compliance, and fair water management under national standards - with no cost to customers.
• Melina Bath slams Agriculture Minister Ros Spence for ignoring Gippsland farmers' struggles under Labor's tax regime
  Melina Bath criticised Agriculture Minister Ros Spence for refusing to advocate for Gippsland farmers, citing VFF survey results showing overwhelming concern over new taxes and Labor's disregard for regional agriculture.
• Danny O'Brien warns Labor is risking beachgoers safety by forcing councils, ratepayers to cover LSV funding shortfalls
  Danny O'Brien warns the Allan Labor government is forcing Gippsland councils and ratepayers to cover Life Saving Victoria shortfalls, risking reduced lifeguard patrols despite billions in new emergency services taxes.
• Danny O'Brien warns faulty firefighting vehicles are leaving local CFA Brigades under pressure ahead of bushfire season
  Danny O'Brien has criticised the Allan Labor government for failing to repair faulty firefighting vehicles, warning the issue is placing pressure on CFA brigades and reducing Gippsland's preparedness for bushfire season.
• Darren Chester congratulates Hillywood Tree Nursery on expanding Gippsland-grown business with new online store
  Hillywood Tree Nursery in Briagolong has launched an online store, expanding access to Gippsland-grown plants. Darren Chester praised owner Ed Mosley for fostering innovation, sustainability, and local job growth in horticulture.
• Darren Chester meets new BRHS CEO Peter Abraham to discuss future opportunities for East Gippsland Healthcare
  Darren Chester met new BRHS CEO Peter Abraham to discuss healthcare challenges, commend local innovations improving patient care, and strengthen collaboration to deliver high-quality, accessible health services across East Gippsland.
• Martin Cameron supports Tee Up for Mental Health Golf Day raising vital funds for Lifeline and Rotary
  More than 150 golfers joined the Tee Up for Mental Health Golf Day in Traralgon, raising a record $30,000 for Lifeline Gippsland and Rotary's local mental health initiatives.
• Darren Chester commends Metung Holiday Villas owners for strengthening Gippsland's tourism and visitor economy
  Darren Chester has commended Metung Holiday Villas owners Darren and Kristy Penington for their dedication to Gippsland's tourism industry, highlighting their role in supporting local jobs and promoting the region's attractions.
• Danny O'Brien announces finalised Loch Sport groyne designs, Gippsland Ports to seek tenders before Christmas
  Erosion works on Loch Sport foreshore will begin next year, with designs finalised for new groynes. Danny O'Brien praised the community's persistence and vowed to push for further coastal protection.
• Forge Theatre's school holiday season brings classic tales, comedy chaos and heartfelt community spirit to East Gippsland
  The Forge Theatre's school holiday season features The Velveteen Rabbit, Polite Mammals, and The Heartbreak Choir, offering family fun, comedy, and heartfelt community spirit with something for everyone to enjoy.
• Latrobe Health Assembly to continue, thanks to strong community support and new independent, community-owned future
  Defunded in the 2025 State Budget, the Latrobe Health Assembly will continue as a leaner, community-owned organisation tackling local health and wellbeing challenges through collaboration and grassroots leadership.
• Danny O'Brien slams Labor's repeated 'Better Roads Blitz' claims as Gippsland roads continue crumbling
  Nationals MP Danny O'Brien has slammed Labor's latest "Better Roads Blitz," saying Gippsland roads remain neglected, unsafe, and underfunded, with locals enduring potholes, hazards, and long-term speed reductions instead of real maintenance.
• Darren Chester urges federal support for forest scientists making Australia's sustainable native hardwood timber industry
  Darren Chester has urged the Albanese government to support credible forest scientists backing Australia's sustainable native hardwood timber industry, criticising activist influence and government bans harming regional jobs and communities.
• Latrobe City invites community input to shape the 2026/27 budget and future priorities, submit feedback by 17 November 2025
  Latrobe City Council is seeking community input to help shape the 2026/27 Budget. Share your priorities via council's Have Your Say platform by 5pm, Monday 17 November 2025.
• Labor government delivers $2.73M Sale Hospital upgrade, modernising Community Services building for Gippsland healthcare staff
  The Allan Labor government is delivering a $2.73 million upgrade to Sale Hospital's historic Community Services Building, modernising facilities for healthcare workers, patients, and students through the Regional Health Infrastructure Fund.
• Serious crime rises reflect community concerns, worsened by Labor's cuts, weakened bail, reduced youth programs, says Melina Bath
  Crime in Eastern Victoria has reached a 20-year high, with Melina Bath condemning Labor's soft approach, police under-resourced, and The Nationals vowing stronger laws, prevention programs, and community safety reforms.
• Omeo gains new modular worker accommodation, supporting healthcare staff and strengthening regional community
  Omeo District Health's new modular worker accommodation is underway, providing housing for healthcare staff, supporting regional jobs, and helping the town attract and retain doctors, nurses, and essential workers.
• Latrobe City invites community to celebrate International Rose Garden Festival Morwell with lights, music and fun on 7-8 November 2025
  Latrobe City Council invites everyone to the free International Rose Garden Festival Morwell, 7-8 November 2025, featuring night lights, live music, workshops, market stalls, performers, and over 4,000 blooming roses.
• Latrobe City invites community feedback on draft Streetscape Strategy to enhance town centres until 20 October 2025
  Latrobe City Council has released its draft Streetscape Strategy for public feedback, aiming to enhance town aesthetics, accessibility, and sustainability through improved design, maintenance, and consistent public amenities.
• Darren Chester delivers volunteer grant to support Traralgon RSL Bowls Group and boost junior participation
  Darren Chester awarded a $1700 Volunteer Grant to Traralgon RSL Bowls Group, funding equipment to boost junior participation, support volunteers, and strengthen youth development as part of Gippsland's wider $63,000 program.
• Allan Labor government invests $860,000 to support and strengthen Men's Sheds across Victoria
  The Allan Labor government is investing $860,000 to support 31 men's sheds across Victoria, funding upgrades, expansions, and new equipment to strengthen communities and foster connection through shared skills.
• Have your say on the 2027 transition to Pre-Prep and help shape early learning in South Gippsland
  South Gippsland Shire Council is seeking feedback from parents and carers to help shape how the Victorian government's 2027 Pre-Prep program is delivered locally to meet community needs.
• Latrobe City allocates $7.3M surplus to key community infrastructure and improvement projects
  Latrobe City Council's $7.3 million surplus will fund key community projects, infrastructure upgrades, and maintenance, with $3.4 million reserved to leverage future State and Federal funding partnerships.
• Darren Chester completes 19th Melbourne Marathon, joining 14,500 runners in iconic Gippsland sporting tradition
  Darren Chester completed his 19th Melbourne Marathon, joining 14,500 runners. The sold-out event celebrated fitness and community spirit, with Chester inspired by marathon legend John "Dobbo" Dobson's 47th consecutive run.
• Cape Paterson Traffic Plan adopted to improve safety through community-driven road and pedestrian upgrades
  Bass Coast Shire Council has adopted the Cape Paterson Traffic Management Plan, developed with strong community input to improve safety through speed reductions, traffic calming, better intersections, and pedestrian-cyclist connectivity.
• New drinking fountains installed in Sale and Briagolong Parks to promote health, sustainability and community wellbeing
  Gippsland Water and Wellington Shire Council have installed two new drinking fountains in Sale and Briagolong, promoting health, sustainability, and reusable bottles. Featuring artwork by Gunai artist Alice Pepper, they support community wellbeing.
• New drinking fountains installed in Sale and Briagolong Parks to promote health, sustainability and community wellbeing
  Gippsland Water and Wellington Shire Council have installed two new drinking fountains in Sale and Briagolong, promoting health, sustainability, and reusable bottles. Featuring artwork by Gunai artist Alice Pepper, they support community wellbeing.
• Latrobe Valley residents invited to crime and community safety forum with Shadow Police Minister David Southwick
  Latrobe Valley residents are invited to a free crime and community safety forum with Shadow Police Minister David Southwick on 6 November, hosted by Martin Cameron MP at the Morwell RSL.
• Melina Bath urges communities to honour veterans' families and support Legacy Week fundraising efforts
  Melina Bath urges communities to support Legacy Week, honouring veterans' families. Funds raised provide financial, educational and emotional support, continuing Sir Stanley Savige's century-old vision of care, compassion and mateship.
• Tim Bull demands transparency on missing $13.15M for cancelled Marlo to Cape Conran pathway
  Gippsland East MP Tim Bull has demanded answers on the missing $13.15 million for the cancelled Marlo - Cape Conran pathway, urging funds be redirected locally if the project is abandoned.
• Darren Chester backs Stratford runner's 300 km charity challenge supporting free 3D hands in Sale
  Stratford ultra-runner Chris Dixon will run 300 km in Sale to raise $50,000 for Free 3D Hands, supported by Darren Chester and local runners backing the inspiring community event.
• Tim Bull slams government over firewood shortages, fuel loads and lack of practical solutions
  Gippsland East MP Tim Bull has slammed government policy for firewood shortages, warning rising bush fuel loads pose serious risks, calling for extended collection areas, longer seasons and practical fire management.
• Tim Bull slams Labor's cuts to 'Youth Crime Prevention', unveils $100M Safer Communities Plan
  Gippsland East MP Tim Bull criticised Labor's youth crime prevention cuts, promoting The Nationals' $100 million Safer Communities Plan combining tougher laws with prevention programs to improve safety and restore community confidence.
• Tim Bull demands end to brumby shooting as pest and weed control programs face cuts
  Gippsland East MP Tim Bull has urged the state government to scrap its costly brumby shooting program, criticising cuts to pest and weed control services vital for farmers and rural communities.
• Cowes Primary students visited Berninneit, meeting Mayor Halstead, exploring community spaces, learning about leadership and environment
  Curious Cowes Primary students meet Mayor Halstead at Berninneit, exploring local government, community spaces and environmental leadership during community walk visit.
• Have Your Say on Wonthaggi structure plan review aiming to guide growth, community needs and opportunities
  Bass Coast Shire Council is reviewing the Wonthaggi Structure Plan. Have your say on the town's growth, housing, jobs, heritage, and future opportunities to help shape Wonthaggi as Bass Coast regional hub.
• Over 350 attended Youth Agritech Expo, experiencing hands-on innovation and future opportunities in modern farming industry
  More than 350 people joined East Gippsland's Youth Agritech Expo, where students explored hands-on agricultural innovations, from drones to driverless tractors, sparking fresh excitement about farming's high-tech, diverse, and innovative future.
• Australia to celebrate inaugural Red and Yellow Day honouring volunteer lifesavers and supporting water safety initiatives
  Australia will celebrate its first Red & Yellow Day on March 4, 2026, honouring volunteer lifesavers and supporting lifesaving clubs through community participation and fundraising for vital water safety initiatives.
• Farm fencing grants protect 300 hectares of biodiversity and boost waterway health across West Gippsland
  Over 300 hectares of farmland will be fenced through West Gippsland CMA's farm fencing grants, protecting waterways, biodiversity, and livestock while supporting sustainable farming and revegetation across the catchment.
• Mayor Rochelle Halstead honoured with MAV 10-year Service Award for her dedication to local government
  Bass Coast Mayor Cr Rochelle Halstead has received the MAV 10-Year Service Award, recognising her decade of dedicated leadership, advocacy, and commitment to strengthening local government and the Bass Coast community.
• Labor government backs Moe's Ted Summerton Reserve upgrades with major investment in cricket, football and community facilities
  Works have begun on Moe's Ted Summerton Reserve, delivering oval upgrades, lighting, new changerooms, and improvements through the Regional Sports Infrastructure Program, boosting community sport, events, jobs, and local participation.
• Discover Blue Pool in Briagolong State Forest with nature, water fun, walks, and local gems
  Blue Pool in Briagolong State Forest offers swimming, walking trails, and camping, with nearby pubs, breweries, and attractions providing a perfect Gippsland getaway for nature, adventure, and local experiences.
• Discover Blue Pool in Briagolong State Forest with nature, water fun, walks, and local gems
  Blue Pool in Briagolong State Forest offers swimming, walking trails, and camping, with nearby pubs, breweries, and attractions providing a perfect Gippsland getaway for nature, adventure, and local experiences.
• Bass Coast celebrates Victorian Seniors Festival this October with events, workshops, performances and community connection
  The Victorian Seniors Festival returns to Bass Coast this October with the theme Connect, Create, Celebrate, offering workshops, performances, games, tours, and free transport for Seniors Card holders.
• Latrobe City events drive tourism, economic growth and community engagement across the region
  Latrobe City hosted major sporting and cultural events in 2024 - 25, attracting over 27,000 attendees and generating $23.5 million in economic impact, reinforcing the region's growing reputation as an events hub.
• Omeo Justice Precinct draft masterplan unveiled to preserve heritage, enhance community use, and boost economy
  Omeo Mountain Bike Park opens December with over 100km of world-class trails, boosting tourism, jobs, and community pride. Final touches, shuttles, and events promise an inclusive, adventure-filled destination.
• Latrobe City invites photographers and videographers to capture the region’s beauty in the ‘Latrobe Through Your Lens’ until 15 December 2025
  Latrobe City Council invites photographers and videographers to enter the eight-week Latrobe Through Your Lens competition, celebrating local people, places, and culture, with prizes including gift cards and getaway experiences.
• Nationals' $100M Safer Communities Plan targets crime crisis with tough laws and prevention programs across Gippsland
  Martin Cameron backed a $100 million Safer Communities Plan, promising tougher laws and prevention programs to tackle Victoria's crime crisis, restore community safety, and support at-risk youth, contrasting Labor's cuts.
• Have your say on the draft Roadside and Footpath Trading Policy balance road access, submit by 28 September 2025
  Baw Baw Shire Council invites feedback on its Draft Roadside and Footpath Trading Policy, aiming to balance vibrant business activity with safe pedestrian access. Consultation runs 29 August - 28 September on Baw Baw Connect.
• Bass Coast wins National AustStab Award for sustainable road recycling and innovative rehabilitation
  Bass Coast Shire Council won the 2025 AustStab Award for Excellence for pioneering road recycling methods, cutting emissions by 85%, truck movements by 80%, and delivering faster, more sustainable, durable roads with less disruption.
• Bass Coast secures long-term protection for distinctive landscapes and Western Port Woodlands
  Bass Coast Shire Council welcomes the Bass Coast Statement of Planning Policy, securing long-term protections for 24 townships, distinctive landscapes, and the Western Port Woodlands while guiding sustainable future growth.
• Martin Cameron slams Energy Minister D'Ambrosio's false claims on power prices and jobs in Latrobe Valley
  Nationals MP Martin Cameron condemned Energy Minister Lily D'Ambrosio's claims of delivering for Latrobe Valley, citing soaring power prices, weak jobs growth, and neglect of residents during Victoria's energy transition.
• Latrobe unites to tackle gambling harm during awareness week: 'Set Before You Bet' 2025
  Latrobe City Council is urging residents to take part in Gambling Harm Awareness Week (27 Oct - 2 Nov) and "Set before you bet" by learning to recognise signs and reduce gambling harm.
• Danny O'Brien condemns Labor for empty social housing amid growing waitlists and rental shortages in Gippsland
  Danny O'Brien has criticised Labor for leaving social housing vacant as waitlists grow, citing fewer homes, shrinking rental availability, rising costs, and failed policies driving investment away in Gippsland South.
• Darren Chester met Tom Harms in Canberra, praising his WorldSkills selection as testament to talent and community support
  Maffra apprentice Tom Harms will represent Australia in Electrical Installations at the 2026 WorldSkills Competition in Shanghai, after excelling through national trials. Darren Chester praised his achievement as Gippsland talent showcased globally.
• Darren Chester secures $20,000 to preserve Tambo Valley trenches commemorating Victoria's WWII history
  Darren Chester secured $20,000 funding to preserve the historic Tambo Valley Trenches, enhancing access, safety, and interpretation, while honouring East Gippsland's wartime history and boosting cultural tourism along the Great Alpine Road.
• Danny O'Brien criticises Labor for closing Sale and Bairnsdale courts on non-sitting days, inconveniencing locals
  Danny O'Brien condemns the Labor government for closing Sale and Bairnsdale courts on non-sitting days, restricting public access and causing significant inconvenience for Gippsland communities who rely on local court assistance.
• Martin Cameron says Labor fails on crime, wasting millions on machete bins instead of protecting Gippsland
  Crime in Latrobe has surged under Labor, with Moe incidents up 26% and retail theft 65%. Nationals' Martin Cameron says only their Safer Communities Plan will restore safety.
• Indigenous artist Lionel Rose Junior honoured for Warragul Station Park artwork celebrating culture, community and family legacy
  Indigenous artist Lionel Rose Junior's cockatoo design now features in Warragul Station Park, honouring Kurnai and Gunditjmara heritage, community ties, and his family legacy alongside uncle Lionel Rose's iconic statue.
• Latrobe Health Assembly wins 2025 Australasia Organisation of the Year for excellence in community engagement
  Latrobe Health Assembly has won the 2025 Australasia Organisation of the Year Award for Excellence in Community Engagement, recognising its innovative, community-driven approach to improving health and wellbeing across the Latrobe Valley.
• Martin Cameron says new emergency services tax replaces fire levy, adding enormous pressure to struggling small businesses
  Latrobe Valley small businesses face soaring costs as Labor's new Emergency Services Tax replaces the Fire Services Levy, with Nationals warning it punishes regional communities and fuels insolvencies amid financial mismanagement.
• Darren Chester welcomes Aqua Energy redevelopment completion with modern aquatic, fitness, community facilities
  Darren Chester welcomed the upcoming completion of Aqua Energy's multi-million-dollar redevelopment in Sale, delivering modern pools and accessible facilities, boosting community health, sport, tourism, jobs, and long-term regional wellbeing.
• Danny O'Brien congratulates Sandy Point and Loch Sport Men's Sheds receiving state funding to enhance community facilities
  Sandy Point and Loch Sport Men's Sheds have received over $43,000 in state funding to upgrade facilities, recognising their vital role in supporting men's wellbeing and community connection.
• Danny O'Brien criticises Labor's police station maintenance cuts despite backflip restoring partial funding for grounds upkeep
  Danny O'Brien has criticised Labor's partial backflip on police station maintenance cuts, saying Gippsland officers deserve safe, clean workplaces and stronger government support amid rising regional crime rates.
• Farmers warn Woolworths' green-and-gold Hillview butter misleads consumers and undercuts Australian dairy
  Australian dairy farmers warn Woolworths' green-and-gold Hillview butter misleads consumers, undercuts local producers, and risks jobs, as imported US butter competes with declining domestic dairy production.