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Omeo tourism report and investment prospectus highlight opportunities for growth and visitor experiences

The newly released Omeo Tourism Ecosystem Mapping Report and Investment Prospectus highlight opportunities for investors, showcasing growth potential in hospitality, services, visitor experiences, and adventure tourism in Victoria’s alpine region.

By news@gippsland - 6th November 2025 - Back to News

Entrepreneurs and investors looking for their next big opportunity are being encouraged to explore the newly released Omeo Tourism Ecosystem Mapping Report and Investment Prospectus. Nestled in Victoria’s alpine heartland, Omeo is on the cusp of significant growth as it positions itself as one of Australia’s most compelling nature-based outdoor destinations. With the completion of the Omeo Mountain Bike Trail, the region is primed to attract adventure seekers and visitors from across the country.

Omeo’s new Tourism Report and Investment Prospectus highlight growth opportunities in hospitality, adventure tourism, and visitor experiences, guiding investors and supporting the district’s strategic development plans

Omeo growth plan

The report and prospectus, now available on East Gippsland Shire Council’s website, identify existing gaps in the region’s hospitality and tourism sectors and outline priority areas for investment and development and work hand in hand with the Omeo District Plan currently being developed through Council. This plan brings the community’s vision and ideas together with Council’s strategies into one coordinated approach ensuring that what we do reflects the unique needs and priorities of each locality across the district.

East Gippsland Shire Council Mayor John White said the documents offer valuable insights for anyone interested in joining Omeo’s next phase of growth. "This is a unique opportunity to invest in a region that’s ready to thrive. Our Councillors and I were in the Omeo District just last week, and we had a great time talking with locals and seeing the infrastructure being built throughout the region."

Economic development

Cr White added, "There’s a real sense of not only honouring the history of the area and preserving it, but also an echoing excitement for what’s to come next. Together, these initiatives highlight exciting opportunities across accommodation, services, and visitor experiences - all essential to supporting the increasing number of people discovering Omeo," Mayor White said.

The Omeo Tourism Ecosystem Mapping Report and Investment Prospectus make a strong case for why the time is right to invest in Omeo’s future. For more information, and to read the documents inside the Invest in East Gippsland tab on Council’s website. If you want to discuss potential opportunities, then get in touch with the Economic Development team at Economic.Development@egipps.vic.gov.au.

Pictures from East Gippsland Shire Council Facebook page.

Source: http://gippsland.com/

Published by: news@gippsland.com

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  The Woodside Recreation Reserve will receive a $387,750 LED lighting upgrade, improving safety, sustainability, access, and evening sports opportunities, funded by the Victorian Government, Wellington Shire Council, and local partners.
• Mallacoota Golf Course reopens after bushfire rebuild, marking major community recovery milestone and regional investment success
  Mallacoota Golf Course officially reopens after Black Summer bushfires, marking $2 million redevelopment, community recovery, and celebration of volunteers, local investment, and regional sporting facilities in the Mallacoota-Genoa district.
• Darren Chester congratulates Infusa Distillery founders for showcasing Gippsland's produce, driving growth in local food and beverage industry
  Darren Chester congratulated Infusa Distillery founders Stu and Jo Taylor for their award-winning spirits, local partnerships, and contribution to Gippsland's food and beverage industry, praising their innovation, growth, and regional pride.
• East Gippsland Council backs Planning Panel recommendations to guide sustainable growth in Paynesville, Eagle Point
  East Gippsland Council has endorsed independent Planning Panel recommendations to guide Paynesville and Eagle Point’s sustainable growth, infrastructure and environmental protection while reflecting local character.
• Ensay Recreation Reserve redevelopment completed, $2.2M upgrades to strengthen community, sport and tourism
  Federal Member Darren Chester congratulated Ensay volunteers on completing the $2.2 million Recreation Reserve redevelopment, enhancing sport, community facilities, and tourism as part of Black Summer bushfire recovery.
• East Gippsland unveils 12 key priorities ahead of 2026 Victorian election campaign for regional investment
  East Gippsland Shire Council has outlined 12 advocacy priorities for the 2026 Victorian Election, seeking investment in roads, health, housing, emergency services and infrastructure to support the region's long-term growth and resilience.
• Danny O’Brien encourages missed applicants to apply for round two Sporting Club Grants funding opportunities by 7 April 2026
  Many Gippsland South sporting clubs and community groups secured 2025–26 Sporting Club Grants funding, boosting facilities, equipment, and volunteers, with Danny O’Brien encouraging unsuccessful clubs to apply for round two.
• Melina Bath says Glasgow Games revive memories of Victoria's cancelled Commonwealth Games and lost regional opportunities
  Nationals MP Melina Bath says the Glasgow Commonwealth Games highlight Victoria's cancelled regional Games, arguing Gippsland lost major economic opportunities while taxpayers were left carrying a $569 million cost.
• Latrobe City Council endorses Transition Reserve Policy to drive economic diversification, growth and long-term job creation
  Latrobe City Council has endorsed a Transition Reserve Policy to support economic diversification, fund enabling infrastructure, attract new industries, and allocate future surpluses to drive long-term regional growth and jobs.
• Coalition demands Albanese government regulate veterans’ advocacy sector after damning Senate committee report release
  The Coalition urges urgent laws to regulate veterans’ advocacy, citing unethical practices, rising commercial providers, data risks, and unmet Royal Commission reforms to better protect vulnerable veterans and their families.
• Wellington Shire seeks community feedback on draft 20-year West Sale Airport Master Plan shaping future growth vision by 5 August 2026
  Wellington Shire Council is seeking community feedback on its draft 20-year West Sale Airport Master Plan, guiding future aviation growth, infrastructure, safety and regional development. Consultation closes on August 5, 2026.
• Latrobe City endorses draft Moe Activity Centre Plan to guide future town centre growth and development
  Latrobe City Council endorsed the draft Moe Activity Centre Plan for public exhibition, outlining long-term CBD growth, planning reforms, improved public spaces and transport, with Planning Scheme Amendment C155 exhibition proposed for late 2026.
• Gippsland Water completes major Warragul sewer upgrade, boosting capacity and supporting town’s rapid growth and future reliability
  Gippsland Water has completed a 1.5-kilometre Warragul sewer upgrade, increasing capacity, improving reliability, supporting population growth, and protecting the environment, including relocation of threatened local species during construction.
• Bass Coast Shire Council demands urgent support as Phillip Island loses second major international motorsport event
  Bass Coast says losing World Superbikes after MotoGP is another major blow, hurting Phillip Island businesses, tourism and jobs, and is urging the Victorian Government to deliver investment, support and replacement opportunities.
• Danny O’Brien says Nationals and Liberals’ plan cuts waste, taxes and boosts regional investment
  Danny O’Brien says Nationals and Liberals’ economic plan aims to cut waste, reduce taxes, ease cost pressures and restore investment in Gippsland services and infrastructure.
• Coalition vows scrapping Labor capital gains tax changes threatening farmers and agricultural investment
  The Coalition says it will repeal Labor’s capital gains tax changes, claiming they would unfairly target Australian farmers, discourage agricultural investment, and place added financial pressure on young farmers and regional communities.
• Melina Bath condemns Labor government for recycled road funding spin and failure to deliver real investment
  Melina Bath has accused the Allan government of recycling old road funding announcements, labelling them propaganda and demanding genuine investment to address the worsening condition of regional Victoria's neglected roads.
• The Nationals pledge fair infrastructure funding for Gippsland, addressing regional Victoria’s ongoing underinvestment gap
  The Nationals have pledged to secure Gippsland a fair share of infrastructure funding, arguing regional Victoria is underfunded compared to its population and deserves greater investment in key services.
• Wellington libraries upgrade with RFID technology, enabling faster borrowing and improved user experiences across all branches over six months
  Wellington libraries are upgrading with RFID technology, introducing self-loan stations, automated return chutes, and smart bins, improving borrowing efficiency, reducing manual handling, and allowing staff to focus on programs and services.
• Baw Baw Employment Expo returns October 2025, showcasing local jobs, training, networking and career opportunities
  The Baw Baw Employment Expo returns 16 October 2025, offering free access to local job opportunities, training, networking, resume support, and career advice for job seekers and businesses.
• Melina Bath urges Allan government to prioritise urgent upgrades for Gippsland schools in poor condition
  Melina Bath urges Allan Government to urgently upgrade Gippsland schools, highlighting 2025 report revealing many in poor condition, with ageing infrastructure and maintenance deficits impacting students’ education.
• Newborough East Early Learning Victoria centre boosts childcare access and supports families growth in Latrobe City growth
  Newborough East Early Learning Victoria centre under construction will expand childcare access, support families, and deliver kinder programs for up to 130 children daily.
• CFA faces critical staffing shortages in Gippsland as Labor government fails to act before dangerous fire season
  A new report reveals serious CFA staffing shortages in Gippsland, with vacancies, fatigue, and leadership gaps risking slower responses this dangerous fire season. Labor must act urgently.
• Melina Bath questioned the reliability, accuracy and credibility of the Allan government's bushfire risk management
  A VAGO report found major shortcomings in Victoria's bushfire risk modelling and fuel reduction planning, prompting Nationals MP Melina Bath to criticise the Allan government's bushfire preparedness and management.
• Mayor Jodie Ashworth responds to Victorian Budget, welcoming support but seeking stronger long-term investment
  Mayor Jodie Ashworth welcomes parts of the Victorian Budget but says East Gippsland remains underfunded, calling for stronger long-term investment in key regional infrastructure priorities.
• Rokeby to Noojee $4M trail upgrade officially opens, enhancing accessibility, safety, and visitor experience across region
  A $4 million upgrade of the Rokeby to Noojee Trail has officially opened, delivering improved surfaces, facilities, signage and lookouts, with $3 million Victorian government funding and strong community contributions celebrated.
• Melina Bath says Labor ignores known issues, worsening bushfire risk, blocking access and harming communities
  A Gippsland Forestry Hub report criticises Allan government transport infrastructure failures, warning poor road and bridge conditions undermine bushfire preparedness, restrict access, delay firefighting response and increase risks to communities.
• Latrobe City Council's Councillor Sharon Gibson joins Regional Cities Victoria mayors to shape 2026 regional agenda
  Latrobe Mayor Sharon Gibson joins Regional Cities Victoria mayors to shape 2026 agenda, advocating sustainable growth, investment, and workforce opportunities for regional Victoria’s cities and surrounding communities.
• Parliamentary Inquiry visits South Gippsland to examine oil, gas decommissioning and regional transition opportunities
  State Parliament’s Environment and Planning Committee visited South Gippsland to examine oil and gas decommissioning, and local government perspectives, highlighting infrastructure needs and renewable transition opportunities.
• Gippsland Offshore Wind Alliance welcomes Victorian funding for Port of Hastings terminal, supporting offshore wind growth and energy transition
  Gippsland Offshore Wind Alliance welcomes $124.5 million Victorian funding for Port of Hastings renewable energy terminal, supporting offshore wind development planning and port infrastructure capacity.
• Upgraded Traralgon Indoor Stadium welcomes more community sport and elite events with $6M investment
  A $6 million upgrade to Traralgon Gippsland Regional Indoor Sports Stadium delivers improved facilities, creates local jobs, and positions the venue to attract more elite sporting events and community participation.
• Danny O'Brien commends South Gippsland Shire for securing Nyora transport study funding, urges further state investment
  Danny O'Brien has praised South Gippsland Shire Council for securing state funding for the Nyora Transport Study, urging the Allan Labor Government to follow through with real investment and road upgrades.
• Gippsland welcomes $50M Renewable Energy TAFE Centre in Morwell, boosting jobs and regional transition to renewable energy future
  One Gippsland welcomes $50 million investment in Morwell Renewable Energy TAFE Centre, boosting workforce training and supporting Gippsland’s clean energy transition and future job growth.
• Baw Baw Shire Council welcomes $250,000 funding to upgrade Noojee Heritage Centre precinct and rail trail
  Baw Baw Shire Council welcomes $250,000 funding for Noojee Heritage Centre precinct upgrades, supporting rail trail access, tourism infrastructure and local transition initiatives under the Forestry Transition Program.
• Community feedback shapes East Gippsland’s 2026/27 Budget, prioritising core services and local infrastructure investment
  East Gippsland Shire Council adopted its 2026/27 Budget after more than 400 community submissions, prioritising core services, local infrastructure, roads, financial responsibility and cost-of-living concerns.
• New oval lighting boosts Buln Buln Recreation Reserve for sport, training and year-round community participation
  Buln Buln Recreation Reserve has new LED oval lighting, funded through a $250,000 Victorian government investment, improving safety, extending training opportunities and supporting year-round sport, recreation and community participation.
• Have your say on key council plans, policies, and the future direction of South Gippsland through current engagement opportunities
  South Gippsland Shire Council invites community feedback on key draft plans, policies, and the 2026/27 Budget, with in-person engagement opportunities and "Coffee with a Councillor" sessions in October.
• Wellington Shire Council Budget reflects financial restraint, rising costs, rate cap pressure and essential investment
  Wellington Shire Council has adopted its 2026-27 Budget, striking a clear balance between rising construction and operational costs and still delivering services the community needs.