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Bass Coast Local News:
Launch of ‘Creative Gippsland’

The Gippsland Cultural Tourism Strategy is released

By Carol McCormack - 12th November 2002 - Back to News

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A wealth of energy, vitality and skill is about to unleashed throughout Gippsland with the launch next week of the ‘Creative Gippsland’ - the Gippsland Cultural Tourism Strategy. The Gippsland wide strategy strives to put culture on the tourism map.

Artists, tourism operators, representatives of societies and galleries and Chambers of Commerce are all invited to join in the celebrations and to learn more about how they can benefit from the new focus on cultural tourism.

The strategy has been developed through a cooperative process between the six Gippsland Shire Councils of Baw Baw, Bass Coast, East Gippsland, Latrobe City, South Gippsland and Wellington which commenced in August 2000.

The Gippsland Local Government Cultural Tourism Working Party was formed in December 2000, comprising the Tourism and Arts officers from the six local Councils. A part time project officer was employed, industry consultation and training was undertaken and project funds sort from both State and Federal funding sources.

South Gippsland Shire Council has been the lead organization in this project, auspicing an Arts Victoria Marketing & Audience Development Grant of $15,000 that was successfully sort to engage a cultural tourism consultant to develop a cooperative marketing cultural Tourism strategy.

Community consultation has taken place as part of the consultative process and a number of workshops were held throughout Gippsland. "Residents from throughout South Gippsland and Bass Coast Shire participated in a series of forums throughout 2001 where research was carried out and information fed into the Gippsland plan", said Sue Arney, South Gippsland Shire’s Arts Co-ordinator. "The role of artists and community members from this district has been outstanding and paramount to the success of the project".

Past and current research and reference material from a wide range of sources was considered.

This important strategy will build on Victoria’s reputation as the cultural centre of Australia. It will encourage people to explore our largely untapped outlets of creativity and cultural attractions that are as abundant as Gippsland’s superb natural features.

Research and development of Creative Gippsland was funded by Arts Victoria and it will be implemented under the Federal Government’s Regional Assistance Program. Through a process of industry consultation, workshops and exhaustive research, five major areas were identified for action; 1. communications and linkages, 2. research, 3. education and training, 4. production development, and 5. marketing.

The Gippsland Cultural Tourism Strategy is a partnership project that is working to strengthen the links between the arts/culture and tourism sectors across Gippsland to create a more vibrant and viable environment for business, visitation and activity in this region. The collective adoption of this strategy by the six participating Councils will enable the Creative Gippsland Network to continue its work in promoting its cultural attributes to visitors and residents alike.

Councillors from South Gippsland and Bass Coast Shire Councils, together with the Arts and Tourism staff, invite you to join them for the launch of this strategy, where you will learn more on how you can become part of Creative Gippsland.

Thursday, November 7 between 2.00 – 3.30 pm at the Meeniyan Art Gallery. For catering purposes please register your interest by Monday, November 4 by phoning Jayda on 5662 9378.


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