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Leader in innovation comes to Latrobe CityDan Gregory, the co-founder and CEO of The Impossible Institute and a leading business innovator, is coming at Gippsland Small Business Festival event. He will give his speech to local businesses on the 23rd of July. By news@gippsland - 14th July 2016 - Back to News Local businesses of all sizes will have a rare opportunity to hear from a leading business innovator when Latrobe City hosts a talk by Dan Gregory as part of the Gippsland Small Business Festival next month.
Gregory is the co-founder and CEO of The Impossible Institute, an organisation that advises management and sales departments on what drives their customers and employees.
Latrobe City Council’s mayor, councillor Michael Rossiter, said it was exciting to have such a well-regarded strategist speak at a Latrobe City venue. Cr Rossiter encouraged small businesses to make the most of this rare opportunity to attend one of Gregory’s creative presentations.
"Dan has 20 years’ experience in communications and marketing, has worked with the biggest global brands and won countless awards around the world for creativity, effectiveness and return on investment," Cr Rossiter said.
"He is well-known for his engaging and humorous presentation style. You may have seen him on ABC’s The Gruen Transfer or watched one of his stand-up comedy acts.
"Dan will explore what makes consumers buy and buy in, identifying the key driver to all human behaviour and explaining why one size doesn’t fit all."
Gregory said small business has an incredible competitive advantage - they could be more agile and responsive than "big, bloated corporations".
"Today, small businesses can compete with the big end of town. The digital revolution has allowed share of voice to go to the most dedicated," Gregory said.
The Gippsland Small Business Festival is a series of events and workshops held during August aimed to inspire and upskill small to medium businesses.
The festival is coordinated by the six Gippsland Councils in conjunction with Small Business Victoria.
"Of the 4,250 active businesses in Latrobe City some 3,600 have just four employees or fewer, or around 85 per cent," Cr Rossiter said.
"Small businesses are so important to our local economy and Council is pleased to offer opportunities such as the events in this festival to encourage them to thrive."
‘Drive what makes us buy in and buy out with Dan Gregory’ runs from 7am to 9am on Tuesday, 23 August at Century Inn, 5 Airfield Road, Traralgon. Gregory will also be presenting at Bairnsdale, Sale, Warragul, Leongatha and Phillip Island.
Tickets are $25 per person, which includes a hot breakfast.
To book a seat, visit www.dangregorylatrobe.eventbrite.com.au
For more information about events in the Gippsland Small Business Festival visit www.business.vic.gov.au/gippslandfestival or contact the Business Development team on 1300 367 700.
Photo Caption: Dan Gregory the co-founder and CEO of The Impossible Institute
Media Enquiries:
Cr Michael Rossiter, Latrobe City Mayor
Telephone: 0499 981 242
Cr Sharon Gibson, Latrobe City Deputy Mayor
Telephone: 0429 338 762
Media Relations Office Telephone: 5128 5458
Source: www.gippsland.com Published by: news@gippsland.com
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Baw Baw Councillors have unanimously elected Kate Wilson as Mayor and Suzanne Allen as Deputy Mayor, leading the Council for the next 12 months and representing the community’s interests. - Kay Street Car Park construction progressing smoothly, delivering major new parking capacity for Traralgon CBD by 2026
Construction of Traralgon’s five-level Kay Street Car Park is progressing on schedule for mid-2026, delivering 430 new CBD spaces and supporting local businesses, accessibility, and future regional growth. - East Gippsland Council launches VendorPanel for streamlined, transparent procurement and supports local businesses with information sessions
From December 2025, East Gippsland Council will use VendorPanel for streamlined procurement, offering online registration, fair opportunities, and information sessions to help local businesses navigate the platform effectively. - East Gippsland Council seeks feedback for the UOMO draft legislation, submit feedback by 19 October 2025
East Gippsland Council welcomes Federal UOMO draft legislation, aiming to expand reliable mobile coverage, improve emergency services, and ensure equitable access for rural and remote communities. Feedback is open until 19 October 2025. - Martin Cameron slams Labor’s delayed Loy Yang rehabilitation plan, calling it tone-deaf and ignoring immediate Latrobe Valley job losses
Morwell MP Martin Cameron criticises Labor’s delayed Loy Yang rehabilitation plan, calling it tone-deaf, failing to provide immediate jobs or industry support for the Latrobe Valley amid coal power closures. - East Gippsland Council urges drivers to follow parking limits, protect access and support local businesses this festive season
East Gippsland drivers are urged to follow festive-season parking limits, respecting time restrictions, loading zones, and disabled bays to ensure town accessibility and support local businesses. - David Littleproud urges Australians to support local farmers amid rising imported food and supermarket pressures
Nationals Leader David Littleproud urges Australians to buy local food as farmers face soaring costs, supermarket pressures, and rising imports, warning inaction threatens food security and the future of Australian agriculture.
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