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Latrobe City renames tourism committee, expands strategic role to strengthen visitor economy outcomes and major events planning

Latrobe City Council has renamed its tourism committee as the Visitor Economy Advisory Committee, broadening its strategic role to guide tourism, major events and economic outcomes, with refreshed membership processes.

By news@gippsland - 14th May 2026 - Back to News

Latrobe City Council has endorsed an updated terms of reference for the Tourism and Major Events Advisory Committee (TAMEAC), including the changing of its name to the Visitor Economy Advisory Committee.

Mayor Sharon Gibson welcomed the committee’s strategic shift, praising members’ collaboration and contributions in shaping Latrobe City’s major events direction

Mayor Sharon Gibson welcomed the committee’s strategic shift, praising members’ collaboration and contributions in shaping Latrobe City’s major events direction

Visitor economy strategy

The committee provides advice, information and support in relation to the development of tourism and major events within Latrobe City. It also acts as an avenue for consultation and exchange between Council and the tourism and events industry on issues and opportunities.

Historically, the role of TAMEAC has primarily been operational. The revised terms of reference will enable what is now the Visitor Economy Advisory Committee to play a more strategic role in guiding the type of major events the City should attract and how these can deliver the best economic outcomes for Latrobe City.

Strategic events vision

Latrobe City Mayor, Councillor Sharon Gibson welcomed the change of committee focus and praised the members for their input and collaboration in determining the new direction. "The revised terms of reference will allow a more proactive and strategic approach to the direction of Latrobe City's major events."

"The existing members have been very generous with their time and contributions in helping revise the terms of reference to ensure they suit its needs moving forward. We're incredibly thankful for their time to help us get this right," the Mayor said.

Committee membership refresh

The updated terms of reference also introduce a three-year term for committee members, with an expression of interest (EOI) process to be undertaken every three years to invite new membership. The first EOI process will be undertaken in May/June this year.

"Latrobe City is full of skilled and passionate community members who will have invaluable knowledge and contributions to make to the Visitor Economy Advisory Committee. I look forward to meeting the new members following the EOI process and working with them in the future," said the Mayor. Details on the EOI will be released soon and current members will be able to renominate. The committee will comprise 13 members and aim to reflect diversity in age, gender, background and lived experience.

Pictures from Latrobe City Council Facebook page.


Source: www.gippsland.com

Published by: news@gippsland.com



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