Bass Coast Hosts Regional Cultural Tourism MeetingRecently developed Regional Tourism Strategy Plan to begin
By Carol McCormack - 1st July 2002 - Back to News Representatives from seven Gippsland councils met at Bass Coast Shire Council’s Wonthaggi office last week (Monday 24 June) to discuss the future of cultural tourism in the region.
Arts, Culture and Tourism officers from the shires of Bass Coast, Baw Baw, East Gippsland, Latrobe City, South Gippsland and Wellington spoke about a recently developed Regional Tourism Strategy Plan.
The Plan highlights the opportunities for marketing the region’s wealth of cultural activities.
"Most visitors to the region, especially Bass Coast, come here for the spectacular environment and the recreational opportunities that are offereds such as surfing, fishing and walking," said Jenny Churchill, Arts and Leisure Coordinator with Bass Coast Shire Council.
"This Regional Plan is a strategy for marketing the important cultural activities and attractions that take place here," she said.
Jenny explained that the cultural activities and attractions could include museums, historic sites, performing arts companies, festivals, galleries and art studios.
The Plan provides a framework for development of the cultural tourism industry and the successful marketing of it to Gippsland communities and the wider tourism market.
The strategy aims to:
· develop sustainable cultural tourism in Gippsland
· increase visitor numbers and length of stay
· increase employment and participation in the cultural industry
· assist the development of market ready product
· enhance the cultural experience of visitors and residents
"All Gippsland councils recognise the importance of tourism to the regional; economy," said Jenny. "This plan explains how the cultural sector has the potential to contribute to the overall growth of tourism."
"Cultural tourism not only has the potential to increase visitor numbers, but also the length of time that people stay in the region," explained Jenny. "The result is a positive economic impact on Bass Coast and the region as a whole."
The Gippsland Local Government Network (GLGN) adopted the Regional Tourism Strategy Plan at a meeting on Friday 28 June.
The Plan will go before Bass Coast Shire Council at a Council meeting on Wednesday 17 July.
Source: www.gippsland.com Published by: news@gippsland.com
Related Articles- Bass Coast Shire Council hosts free creative industries workshop with marketing strategies, PR insights on 12 November 2025
Bass Coast Shire Council is hosting a free creative industries workshop in Cowes on 12 November, offering marketing strategies, PR insights, business support, and networking with local media. - Bass Coast Council launches mid-term review of Climate Change Action Plan, celebrating achievements and inviting community input
Bass Coast Shire Council is reviewing its Climate Change Action Plan 2020-2030, celebrating renewable energy achievements and inviting community feedback through surveys, pop-up sessions, engagement events, and a special film screening. - Bass Coast Shire Council begins Cowes foreshore upgrades with $8M funding improvements for safer, greener, connected spaces
Bass Coast Shire Council will soon commence the Cowes Foreshore Precinct Project, delivering staged civil and landscaping upgrades with $8 million federal funding, revitalising Cowes into a safer, greener and more connected destination. - Bass Coast Shire Council delivers new shared path linking Cowes and Ventnor, boosting transport safety and community connectivity
Bass Coast Shire Council will deliver a new 2km Ventnor Road Shared Path, linking Cowes and Ventnor, improving safety, accessibility, and community connectivity. The $1.96m project is jointly funded with the Australian government. - Bass Coast Shire Council urges Victorian government, LSV to ensure lifeguard patrols continue safely, without cuts
Bass Coast Shire Council urges Victorian government and LSV to guarantee lifeguard patrols, warning proposed funding hike strains budgets while beaches remain high-risk, with recent drownings highlighting urgent safety needs. - Bass Coast wins National AustStab Award for sustainable road recycling and innovative rehabilitation
Bass Coast Shire Council won the 2025 AustStab Award for Excellence for pioneering road recycling methods, cutting emissions by 85%, truck movements by 80%, and delivering faster, more sustainable, durable roads with less disruption. - Bass Coast celebrates Victorian Seniors Festival this October with events, workshops, performances and community connection
The Victorian Seniors Festival returns to Bass Coast this October with the theme Connect, Create, Celebrate, offering workshops, performances, games, tours, and free transport for Seniors Card holders. - Wellington Shire Gippsland Regional Livestock Exchange surges ahead, handling one in 43 Victorian Cattle Sales in 2024
Gippsland Regional Livestock Exchange recorded a remarkable 122% increase in cattle throughput last financial year, making it the highest percentage increase of any saleyard in Australia. - Allan Labor government backs regional footy and netball with $1.5M from 2025-26 Country Football and Netball Program
The Allan Labor government is investing $1.5 million in Morwell sports clubs through the Country Football and Netball Program, while opening new grants to upgrade regional facilities and boost community participation. - Labor provides rebates and programs to help regional households switch from costly gas to cheaper electric appliances
The Allan Labor government is supporting 1,183 regional households impacted by Solstice's gas network closure with rebates, discounts, and programs to help them transition to cheaper, energy-efficient electric appliances. - East Gippsland hosts Youth Agritech Expo showcasing farming futures and career pathways for young people on 17 September 2025
East Gippsland will host the Youth Agritech Expo, offering farm tours, hands-on experiences, and showcasing agricultural career pathways, technology, and innovation to inspire the next generation and build a skilled workforce. - West Gippsland CMA hosts free sustainable farming workshops with local landcare groups from September 2025 to March 2026
West Gippsland CMA is hosting free farm field days September - March, showcasing sustainable agriculture, carbon farming, and local expertise. Workshops cover soil health, biodiversity, biofertilizers, and agribusiness opportunities. - Danny O'Brien urges Labor government to fund new Port Welshpool Coast Guard vessel for community safety
Danny O'Brien urges the Allan Labor government to urgently fund a new $2 million vessel for Port Welshpool Coastguard, ensuring volunteers can safely cover Corner Inlet, Wilsons Promontory, and protect locals. - Join Omeo's visitor economy through tourism mapping and justice precinct masterplan vision sessions on 14 September 2025
Omeo visitor economy's future will be shaped through community sessions presenting the Tourism Ecosystem Mapping Report and Draft Justice Precinct Masterplan, highlighting heritage, recreation, and opportunities to attract investment. - Lightfoot Wines combines tradition, creativity, and Gippsland flavours with award-winning wines, regional platters, and scenic views
Perched on a limestone bluff above the Mitchell River, Lightfoot Wines blends tradition and innovation, offering tastings, regional platters, and acclaimed wines, cementing its role in Gippsland's food and drink scene. - Baw Baw Shire Council returns 37 cultural artefacts to Lardil people in historic Mornington Island repatriation
Baw Baw Shire Mayor Danny Goss led a historic journey to Mornington Island, repatriating 37 cultural artefacts to the Lardil People, marking a significant step toward reconciliation and cultural heritage restoration. - Have Your Say on Wonthaggi structure plan review aiming to guide growth, community needs and opportunities
Bass Coast Shire Council is reviewing the Wonthaggi Structure Plan. Have your say on the town's growth, housing, jobs, heritage, and future opportunities to help shape Wonthaggi as Bass Coast regional hub. - Phillip Island gears up for the return of MotoGP and Marquee October events across Bass Coast
Phillip Island hosts a huge October of events, headlined by the 2025 MotoGP, drawing 100,000 fans for racing, music, and entertainment, with free Community Day tickets and Cowes transformed into an entertainment hub. - Baw Baw Shire Council meeting snapshot - Wednesday 27 August 2025
Baw Baw Shire Council's 27 August meeting covered petitions, Warragul planning permits, Aberfeldy roadworks, draft strategies, community consultation, governance updates, with meetings live-streamed and open for public participation. - Darren Chester applauds Metung Primary Footy Colours Day, showcasing student enthusiasm and schools' vital role in regional life
Darren Chester joined Tim Bull at Metung Primary Footy Colours Day, praising student enthusiasm, community spirit, and schools' vital role in fostering connections, participation, and regional community life through fun events
|
