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Bass Coast Hosts Regional Cultural Tourism Meeting

Recently developed Regional Tourism Strategy Plan to begin

By Carol McCormack - 1st July 2002 - Back to News

Representatives from seven Gippsland councils met at Bass Coast Shire Council’s Wonthaggi office last week (Monday 24 June) to discuss the future of cultural tourism in the region.

Arts, Culture and Tourism officers from the shires of Bass Coast, Baw Baw, East Gippsland, Latrobe City, South Gippsland and Wellington spoke about a recently developed Regional Tourism Strategy Plan.

The Plan highlights the opportunities for marketing the region’s wealth of cultural activities.

"Most visitors to the region, especially Bass Coast, come here for the spectacular environment and the recreational opportunities that are offereds such as surfing, fishing and walking," said Jenny Churchill, Arts and Leisure Coordinator with Bass Coast Shire Council.

"This Regional Plan is a strategy for marketing the important cultural activities and attractions that take place here," she said.

Jenny explained that the cultural activities and attractions could include museums, historic sites, performing arts companies, festivals, galleries and art studios.

The Plan provides a framework for development of the cultural tourism industry and the successful marketing of it to Gippsland communities and the wider tourism market.

The strategy aims to:
· develop sustainable cultural tourism in Gippsland
· increase visitor numbers and length of stay
· increase employment and participation in the cultural industry
· assist the development of market ready product
· enhance the cultural experience of visitors and residents

"All Gippsland councils recognise the importance of tourism to the regional; economy," said Jenny. "This plan explains how the cultural sector has the potential to contribute to the overall growth of tourism."

"Cultural tourism not only has the potential to increase visitor numbers, but also the length of time that people stay in the region," explained Jenny. "The result is a positive economic impact on Bass Coast and the region as a whole."

The Gippsland Local Government Network (GLGN) adopted the Regional Tourism Strategy Plan at a meeting on Friday 28 June.

The Plan will go before Bass Coast Shire Council at a Council meeting on Wednesday 17 July.

Source: www.gippsland.com

Published by: news@gippsland.com

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• Darren Chester celebrates Community College Gippsland’s new Morwell Facility supporting education and regional workforce development
  Darren Chester welcomed Community College Gippsland’s new Morwell facility, celebrating its role in empowering students, supporting vocational education, and strengthening Gippsland’s workforce and regional communities.
• Victorian government confirms Australian Motorcycle Grand Prix will remain at Phillip Island with ongoing event support
  Bass Coast Council welcomes Victorian Government confirming Australian Motorcycle Grand Prix will stay at Phillip Island, rejecting Albert Park move, ensuring ongoing funding, supporting tourism, jobs, and regional community benefits beyond 2026.
• Darren Chester quits shadow ministry, vows to keep fighting for Gippsland and regional Australia
  Gippsland MP Darren Chester has resigned from the Coalition shadow ministry but says he remains committed to representing Gippslanders and regional Australians in Parliament despite political tensions over legislation proposed.
• Darren Chester elected Deputy Leader of the Nationals, pledges stronger representation for regional Australia
  Darren Chester has been elected Deputy Leader of The Nationals, pledging to amplify regional voices, hold the government accountable, and deliver stronger, fairer outcomes for Gippsland and regional Australia.
• Darren Chester warns Labor-Greens EPBC reforms threaten Gippsland timber industry, jobs, and regional communities
  Darren Chester warns Labor-Greens EPBC reforms threaten Gippsland’s native hardwood and plantation timber industry, risking jobs, regional communities, sustainable forest management, and increasing reliance on imported timber products.
• Darren Chester honours Gippsland farmers and workers on National Agriculture Day for vital regional contributions
  Darren Chester has praised Gippsland’s farmers and agricultural workers on National Agriculture Day, recognising their resilience, vital economic contribution and essential role in sustaining local communities and ensuring ongoing food security.
• Cape Paterson Traffic Plan adopted to improve safety through community-driven road and pedestrian upgrades
  Bass Coast Shire Council has adopted the Cape Paterson Traffic Management Plan, developed with strong community input to improve safety through speed reductions, traffic calming, better intersections, and pedestrian-cyclist connectivity.
• Have Your Say on Wonthaggi structure plan review aiming to guide growth, community needs and opportunities
  Bass Coast Shire Council is reviewing the Wonthaggi Structure Plan. Have your say on the town's growth, housing, jobs, heritage, and future opportunities to help shape Wonthaggi as Bass Coast regional hub.
• Latrobe City Council endorses Economic Development Advisory Committee to drive diverse, regional economic growth
  Latrobe City Council will establish an Economic Development Advisory Committee with diverse industry leaders and an independent chair to guide post-coal transition economic growth and investment opportunities.
• Phillip Island gears up for the return of MotoGP and Marquee October events across Bass Coast
  Phillip Island hosts a huge October of events, headlined by the 2025 MotoGP, drawing 100,000 fans for racing, music, and entertainment, with free Community Day tickets and Cowes transformed into an entertainment hub.
• Omeo gains new modular worker accommodation, supporting healthcare staff and strengthening regional community
  Omeo District Health's new modular worker accommodation is underway, providing housing for healthcare staff, supporting regional jobs, and helping the town attract and retain doctors, nurses, and essential workers.
• Union Theatre Wonthaggi HVAC upgrade begins, ensuring comfort, reliability, and long-term operation for the community
  Bass Coast Shire Council is upgrading Wonthaggi’s Union Theatre HVAC system, ensuring comfort, reliability, and future-proofing the historic venue, with works valued at $899,000 and expected completion by 20 March 2026.
• Martin Cameron criticises Labor for reducing Hazelwood Road speed limit instead of repairing dangerous regional road conditions
  Nationals MP Martin Cameron criticises Labor for reducing Hazelwood Road’s speed limit instead of repairing its deteriorating surface, calling for urgent action to improve regional road safety.
• Stewart Road Bridge reconstruction in Kernot approved, $1.768M federal funding restores vital community infrastructure
  Bass Coast Council’s Stewart Road Bridge reconstruction in Kernot approved, receiving $1.768 million federal funding, restoring safe access, supporting local residents, industry, emergency services, with tendering expected early 2026.
• Mayor Rochelle Halstead honoured with MAV 10-year Service Award for her dedication to local government
  Bass Coast Mayor Cr Rochelle Halstead has received the MAV 10-Year Service Award, recognising her decade of dedicated leadership, advocacy, and commitment to strengthening local government and the Bass Coast community.
• Stewart Road Bridge reconstruction in Kernot progresses with $2.35M tender awarded, restoring safe local access
  Bass Coast Shire Council has awarded a $2.35 million tender to rebuild Stewart Road Bridge, restoring safe access, supporting emergency services, and increasing load capacity to 44 tonnes.
• Latrobe City Council approves funding for three major events, boosting tourism and generating over $6.5M economic impact
  Latrobe City Council will fund three major events, including ProMX, Football Victoria Championships, and Junior International Tennis, generating over $6.5 million economic impact and boosting local tourism and community engagement.
• East Gippsland Shire Council invite local businesses to workshop mountain bike tourism opportunities in Omeo on 29 April 2026
  Local businesses in Omeo are invited to a 29 April workshop to explore mountain bike tourism, gain insights, and learn practical strategies to attract visitors and boost local spending.
• Darren Chester urges Gippslanders to support local businesses this Christmas, boosting jobs and celebrating regional products
  Federal Member Darren Chester urges Gippslanders to support local businesses this Christmas, boosting jobs, celebrating regional produce, and helping small enterprises like Sale’s "Love in a Jar" thrive across the community.
• Noojee chosen for Healthy Forest Plans Pilot with $4M funding to boost tourism and local economy
  Baw Baw Shire welcomes Noojee’s $4 million Healthy Forest Plans Pilot funding, part of a $30 million Victorian government initiative to boost regional tourism, support economic transition, and create local jobs.
• Commercial mooring approved on Brodribb River, Marlo, enabling unique marine tourism experiences in East Gippsland
  A commercial mooring licence on Marlo’s Brodribb River will support a 12-metre sailing catamaran, offering guided tours and boosting East Gippsland’s marine tourism and local economy.
• Commercial mooring approved on Brodribb River, enabling new sailing tourism experience in Marlo
  A commercial mooring licence on Marlo’s Brodribb River enables a 12-metre catamaran to offer guided tours, boosting marine tourism, visitor experiences, and economic growth in East Gippsland.
• Baw Baw Council meeting snapshot - Wednesday 10 December 2025
  Baw Baw Council’s 10 Dec meeting updated delegations, planning scheme amendments, social housing concerns, awarded transfer station management contract, adopted Alex Goudie Park Master Plan, approved land sale, and noted governance reports.
• Omeo Mountain Bike Park officially opens, offering 114km trails, boosting local tourism, recreation, and economy
  Omeo Mountain Bike Park officially opens Friday, featuring 114 km trails, community events, amenities, and safety measures, transforming the town into a year-round alpine adventure and tourism destination.
• Darren Chester commends Metung Holiday Villas owners for strengthening Gippsland's tourism and visitor economy
  Darren Chester has commended Metung Holiday Villas owners Darren and Kristy Penington for their dedication to Gippsland's tourism industry, highlighting their role in supporting local jobs and promoting the region's attractions.
• Baw Baw Shire Council meeting snapshot - Wednesday 25 February 2026
  Baw Baw Shire Council’s 25 February meeting approved a planning permit, endorsed the 2026‑2030 Economic Development Strategy, noted quarterly reports, submitted federal funding motions, and acknowledged a condolence motion.
• Baw Baw Shire Council meeting snapshot - Wednesday 26 November 2025
  At its 26 November meeting, Baw Baw Council extended Mick Cummins as Acting CEO, adopted the Roadside Trading Policy and Open Space Strategy, and progressed key planning and governance decisions.
• Baw Baw Council endorses key 2026 advocacy priorities, including Weebar Road roundabout, Rokeby-Noojee Trail, sports infrastructure and regional investment
  Baw Baw Shire Council has endorsed its 2026 advocacy priorities, including Weebar Road roundabout, Rokeby-Noojee Trail, Trafalgar oval, intersection upgrades, sporting infrastructure, business attraction, and peri‑urban recognition.
• Baw Baw Shire Council meeting snapshot - Wednesday 25 March 2026
  At its 25 March meeting, Baw Baw Council endorsed the 2025 Planning Scheme Review, deferred the Yarragon Township Plan, approved and refused permits, set 2026 advocacy priorities, revised policies, and advanced Longwarry Reserve governance.
• Baw Baw Shire Council meeting snapshot - Wednesday 27 August 2025
  Baw Baw Shire Council's 27 August meeting covered petitions, Warragul planning permits, Aberfeldy roadworks, draft strategies, community consultation, governance updates, with meetings live-streamed and open for public participation.
• Baw Baw Shire Council meeting snapshot - Wednesday 12 November 2025
  Baw Baw Shire Council provides information on council meetings, including schedules, agendas, minutes, and livestream details, allowing the community to stay informed and engaged with local government decisions and discussions.
• Darren Chester applauds Metung Primary Footy Colours Day, showcasing student enthusiasm and schools' vital role in regional life
  Darren Chester joined Tim Bull at Metung Primary Footy Colours Day, praising student enthusiasm, community spirit, and schools' vital role in fostering connections, participation, and regional community life through fun events