Gippsland › Latest news › Bass Coast Local News

Bass Coast Hosts Regional Cultural Tourism Meeting

Recently developed Regional Tourism Strategy Plan to begin

By Carol McCormack - 1st July 2002 - Back to News

Representatives from seven Gippsland councils met at Bass Coast Shire Council’s Wonthaggi office last week (Monday 24 June) to discuss the future of cultural tourism in the region.

Arts, Culture and Tourism officers from the shires of Bass Coast, Baw Baw, East Gippsland, Latrobe City, South Gippsland and Wellington spoke about a recently developed Regional Tourism Strategy Plan.

The Plan highlights the opportunities for marketing the region’s wealth of cultural activities.

"Most visitors to the region, especially Bass Coast, come here for the spectacular environment and the recreational opportunities that are offereds such as surfing, fishing and walking," said Jenny Churchill, Arts and Leisure Coordinator with Bass Coast Shire Council.

"This Regional Plan is a strategy for marketing the important cultural activities and attractions that take place here," she said.

Jenny explained that the cultural activities and attractions could include museums, historic sites, performing arts companies, festivals, galleries and art studios.

The Plan provides a framework for development of the cultural tourism industry and the successful marketing of it to Gippsland communities and the wider tourism market.

The strategy aims to:
· develop sustainable cultural tourism in Gippsland
· increase visitor numbers and length of stay
· increase employment and participation in the cultural industry
· assist the development of market ready product
· enhance the cultural experience of visitors and residents

"All Gippsland councils recognise the importance of tourism to the regional; economy," said Jenny. "This plan explains how the cultural sector has the potential to contribute to the overall growth of tourism."

"Cultural tourism not only has the potential to increase visitor numbers, but also the length of time that people stay in the region," explained Jenny. "The result is a positive economic impact on Bass Coast and the region as a whole."

The Gippsland Local Government Network (GLGN) adopted the Regional Tourism Strategy Plan at a meeting on Friday 28 June.

The Plan will go before Bass Coast Shire Council at a Council meeting on Wednesday 17 July.

Source: www.gippsland.com

Published by: news@gippsland.com

• Bass Coast Shire Council hosts free creative industries workshop with marketing strategies, PR insights on 12 November 2025
  Bass Coast Shire Council is hosting a free creative industries workshop in Cowes on 12 November, offering marketing strategies, PR insights, business support, and networking with local media.
• Bass Coast Council leaders advocating events, infrastructure, recreation, coastal protection, public transport, and environmental conservation
  Bass Coast Council leaders held 12 Parliament meetings, advocating for events, infrastructure, recreation, coastal protection, public transport, and environmental conservation, seeking government support and funding for key community projects.
• Bass Coast Council adopts 2026 - 2029 Domestic Animal Management Plan to support responsible pet ownership and wildlife protection
  Bass Coast Shire Council has adopted its 2026 - 2029 Domestic Animal Management Plan, promoting responsible pet ownership, wildlife protection, and safer shared spaces shaped by extensive community consultation and environmental stewardship goals.
• Bass Coast Council launches mid-term review of Climate Change Action Plan, celebrating achievements and inviting community input
  Bass Coast Shire Council is reviewing its Climate Change Action Plan 2020-2030, celebrating renewable energy achievements and inviting community feedback through surveys, pop-up sessions, engagement events, and a special film screening.
• Bass Coast Shire Council invites community to help shape the next stage of Climate Action Plan at Berninneit in Cowes 25 October 2026
  Bass Coast Shire Council invites the community to a Climate Action Plan Review Workshop to reflect on progress, share ideas, and help shape the next five years of local climate action.
• Bass Coast Shire Council begins Cowes foreshore upgrades with $8M funding improvements for safer, greener, connected spaces
  Bass Coast Shire Council will soon commence the Cowes Foreshore Precinct Project, delivering staged civil and landscaping upgrades with $8 million federal funding, revitalising Cowes into a safer, greener and more connected destination.
• Bass Coast Shire Council sets four-year strategic direction with refreshed Community Vision, Council Plan, and Annual Action Plan
  Bass Coast Shire Council has adopted its refreshed Community Vision 2045, Council Plan 2025-2029, and Annual Action Plan, setting a community-shaped strategic direction celebrating the region’s diverse landscapes and values.
• Bass Coast Shire Council delivers new shared path linking Cowes and Ventnor, boosting transport safety and community connectivity
  Bass Coast Shire Council will deliver a new 2km Ventnor Road Shared Path, linking Cowes and Ventnor, improving safety, accessibility, and community connectivity. The $1.96m project is jointly funded with the Australian government.
• Bass Coast Shire Council adopts 2024 - 2025 Annual Report, showcasing community achievements and future strategic direction
  Bass Coast Shire Council has adopted its 2024 - 2025 Annual Report, celebrating achievements, community progress, and the completion of the 2021 - 2025 Council Plan while setting a new strategic direction for 2025-2029.
• Bass Coast Council adopts 10-year Financial and Asset Plans to guide $1.47B in infrastructure management
  Bass Coast Shire Council has adopted its 2025 - 35 Financial and Asset Plans to guide infrastructure investment, manage $1.47 billion in assets, and deliver community priorities identified through consultation.
• Bass Coast launches energy resilient hubs and emergency dashboard to strengthen community preparedness and recovery
  Bass Coast Shire Council has launched Energy Resilient Community Hubs and an Emergency Dashboard to boost preparedness, strengthen local resilience, and keep communities safe, connected, and supported during emergencies and power outages.
• Bass Coast Council trials new multilingual coastal safety signage at high-risk beaches to reduce drowning incidents
  Bass Coast Council is trialling new multilingual coastal safety signage at high-risk beaches, providing hazard warnings, QR codes, and educational resources to improve visitor safety and reduce drowning incidents.
• Bass Coast Shire Council urges Victorian government, LSV to ensure lifeguard patrols continue safely, without cuts
  Bass Coast Shire Council urges Victorian government and LSV to guarantee lifeguard patrols, warning proposed funding hike strains budgets while beaches remain high-risk, with recent drownings highlighting urgent safety needs.
• Bass Coast Shire Council pop-up sessions on four local playspace upgrades and proposed new designs on 13 Jan 2026
  Bass Coast Council is upgrading four playspaces in Wonthaggi, Cape Paterson, and Ventnor, inviting community feedback on two design options via Engage Bass Coast and January pop-up sessions.
• Bass Coast Shire Council celebrates local community groups’ achievements and grants at inspiring event
  Bass Coast Council celebrated 92 local community groups, awarding $294,000 in grants, including $40,000 for climate projects, supporting creativity, connection, and resilience across the region at a vibrant celebration.
• Bass Coast wins National AustStab Award for sustainable road recycling and innovative rehabilitation
  Bass Coast Shire Council won the 2025 AustStab Award for Excellence for pioneering road recycling methods, cutting emissions by 85%, truck movements by 80%, and delivering faster, more sustainable, durable roads with less disruption.
• Bass Coast announces fee-free green waste period to help residents prepare for upcoming fire season
  Bass Coast residents can dispose of domestic green waste for free from 1 - 23 November 2025, helping the community prepare properties and reduce fire hazards ahead of the summer season.
• Bass Coast secures long-term protection for distinctive landscapes and Western Port Woodlands
  Bass Coast Shire Council welcomes the Bass Coast Statement of Planning Policy, securing long-term protections for 24 townships, distinctive landscapes, and the Western Port Woodlands while guiding sustainable future growth.
• Bass Coast Council awards $1.01M contract to restore Wonthaggi heritage-listed old post office
  Bass Coast Shire Council has awarded a $1.01 million contract to TS Constructions to restore Wonthaggi heritage-listed Old Post Office, preserving its historic character and ensuring long-term structural integrity.
• Bass Coast Christmas Giving Trees set up to support local families in need this festive season
  Bass Coast Shire Council’s Christmas Giving Trees are collecting gifts, gift cards, and food to support local families, with donations accepted at Customer Service Centres until early December.
• Bass Coast celebrates Victorian Seniors Festival this October with events, workshops, performances and community connection
  The Victorian Seniors Festival returns to Bass Coast this October with the theme Connect, Create, Celebrate, offering workshops, performances, games, tours, and free transport for Seniors Card holders.
• Experience the George Bass Coastal Walk with dramatic cliffs, secluded beaches, scenic views, and coastal adventure
  The George Bass Coastal Walk offers dramatic clifftop views, hidden beaches, wildlife sightings, and nearby cafes, pubs, and rail trails, creating a scenic Gippsland adventure just over 1.5 hours from Melbourne.
• Kickstart your career locally with Bass Coast Shire Council’s 2026 Traineeship Program send applications by 26 January 2026
  Bass Coast Shire Council’s 2026 Traineeship Program offers young people and career returners real-world experience, Certificate III qualifications, flexible work, and pathways to permanent roles across seven diverse disciplines.
• Regional all abilities participation grants is now open to boost inclusive sports opportunities for people with disability in regional communities
  The Allan Labor government's Regional All Abilities Participation Grants offer up to $25,000 for clubs to boost disability inclusion through equipment, training, travel support, and all-abilities sports programs.
• Latrobe Regional Gallery launches Autumn 2026 season, featuring five exhibitions exploring migration, heritage and environment
  Latrobe Regional Gallery’s Autumn 2026 season opens 7 February, featuring five exhibitions exploring migration, heritage, identity, environment, and connections to place, including works by Lucy Hersey and Janina Green.
• Latrobe Regional Gallery Mainstreet Cafe fosters skill development, employment, and community engagement for all abilities
  Latrobe Regional Gallery welcomes Mainstreet Cafe, an all-abilities social enterprise providing inclusive hospitality training, employment opportunities, and community engagement, fostering skills development and pathways for people of all abilities.
• Wellington Shire Gippsland Regional Livestock Exchange surges ahead, handling one in 43 Victorian Cattle Sales in 2024
  Gippsland Regional Livestock Exchange recorded a remarkable 122% increase in cattle throughput last financial year, making it the highest percentage increase of any saleyard in Australia.
• Gippsland to join European Union Program showcasing regional innovation in clean energy, tourism, agriculture and sustainable development
  Gippsland has been selected for a European Union research program, showcasing its leadership in clean energy, tourism, and agriculture while promoting international collaboration, innovation, and investment through the IURC initiative.
• East Gippsland Council advances regional projects, improving facilities, accessibility, resilience and growth
  East Gippsland Council is delivering major regional projects, upgrades, improving accessibility, supporting resilience, and enhancing infrastructure across towns including Bairnsdale, Buchan, Mallacoota, Cann River, and Paynesville.
• Allan Labor government backs regional footy and netball with $1.5M from 2025-26 Country Football and Netball Program
  The Allan Labor government is investing $1.5 million in Morwell sports clubs through the Country Football and Netball Program, while opening new grants to upgrade regional facilities and boost community participation.
• Applications open for 2026 South Coast Community Leadership Program Supporting Local Skills Development until 13 February 2026
  Applications are open for the free 2026 South Coast Community Leadership Program, helping locals build skills, connect with peers, and positively impact Bass Coast and South Gippsland communities. Apply by February 13.
• Labor provides rebates and programs to help regional households switch from costly gas to cheaper electric appliances
  The Allan Labor government is supporting 1,183 regional households impacted by Solstice's gas network closure with rebates, discounts, and programs to help them transition to cheaper, energy-efficient electric appliances.
• Melina Bath encourages increased funding for regional palliative care, ensuring dignity and support statewide
  Melina Bath warned underfunded regional palliative care forces terminally ill Victorians into hospitals instead of home, calling for urgent investment to ensure dignity, support, and equal access across eastern Victoria.
• Latrobe City Council's Councillor Sharon Gibson joins Regional Cities Victoria mayors to shape 2026 regional agenda
  Latrobe Mayor Sharon Gibson joins Regional Cities Victoria mayors to shape 2026 agenda, advocating sustainable growth, investment, and workforce opportunities for regional Victoria’s cities and surrounding communities.
• Korumburra hosts South Gippsland Garlic Festival 2026 with stalls, cooking demos, entertainment, and garlic-inspired food on 28 February
  The South Gippsland Garlic Festival returns to Korumburra on 28 February, featuring almost 100 stalls, garlic-inspired dishes, cooking demos, chef presentations, entertainment, kids’ activities, and Garlic University workshops.
• East Gippsland hosts Youth Agritech Expo showcasing farming futures and career pathways for young people on 17 September 2025
  East Gippsland will host the Youth Agritech Expo, offering farm tours, hands-on experiences, and showcasing agricultural career pathways, technology, and innovation to inspire the next generation and build a skilled workforce.
• West Gippsland CMA hosts free sustainable farming workshops with local landcare groups from September 2025 to March 2026
  West Gippsland CMA is hosting free farm field days September - March, showcasing sustainable agriculture, carbon farming, and local expertise. Workshops cover soil health, biodiversity, biofertilizers, and agribusiness opportunities.
• Martin Cameron questions Labor government for denying regional crime crisis and the ongoing failures of 'Bail Laws'
  The Nationals' Martin Cameron has accused the Allan Labor government of failing Victorians with weak bail laws, after repeat offenders continue to walk free and regional crime remains out of control.
• Darren Chester tears down Albanese government's 'lazy' plan to cut regional speed limits, urges investment in safer roads
  Darren Chester has criticised the Albanese government's plan to lower regional speed limits, labelling it "lazy" and urging greater investment in repairing and upgrading unsafe roads to reduce fatalities.
• Southern Rural Water celebrates World Tourism Day 2025 while linking people, culture, nature, and sustainable regional tourism
  World Tourism Day 2025 highlights water’s role in southern Victoria, connecting people, culture, recreation, agriculture, and sustainable tourism while supporting communities, ecosystems, and Traditional Owner cultural heritage.
• Martin Cameron criticises Allan Labor government for neglecting regional PSOs while funding Melbourne stations
  Morwell MP Martin Cameron criticises Allan Labor Government for neglecting regional PSOs, citing rising Gippsland crime and calling for equal safety protections and additional officers under Coalition plans.
• Melina Bath appointed Shadow Minister for Outdoor Recreation, championing regional lifestyles and economic opportunities
  Melina Bath has been appointed Shadow Minister for Outdoor Recreation, pledging to champion outdoor access, community wellbeing, and the vital economic and lifestyle benefits outdoor activities bring to regional Victoria.
• Danny O'Brien urges Labor government to fund new Port Welshpool Coast Guard vessel for community safety
  Danny O'Brien urges the Allan Labor government to urgently fund a new $2 million vessel for Port Welshpool Coastguard, ensuring volunteers can safely cover Corner Inlet, Wilsons Promontory, and protect locals.
• Latrobe City events drive tourism, economic growth and community engagement across the region
  Latrobe City hosted major sporting and cultural events in 2024 - 25, attracting over 27,000 attendees and generating $23.5 million in economic impact, reinforcing the region's growing reputation as an events hub.
• Join Omeo's visitor economy through tourism mapping and justice precinct masterplan vision sessions on 14 September 2025
  Omeo visitor economy's future will be shaped through community sessions presenting the Tourism Ecosystem Mapping Report and Draft Justice Precinct Masterplan, highlighting heritage, recreation, and opportunities to attract investment.
• One Gippsland urges stronger climate action and investment to build regional disaster resilience
  One Gippsland is calling for urgent government action, investment and policy reform to strengthen disaster resilience, improve planning, and protect coastal communities facing increasing climate-related risks and rising economic costs.
• Lightfoot Wines combines tradition, creativity, and Gippsland flavours with award-winning wines, regional platters, and scenic views
  Perched on a limestone bluff above the Mitchell River, Lightfoot Wines blends tradition and innovation, offering tastings, regional platters, and acclaimed wines, cementing its role in Gippsland's food and drink scene.
• Drouin Picnic Racing Club receives $13,519 upgrade boost through Allan Labor government's Regional Customer Facilities Program
  Drouin Picnic Racing Club will receive $13,519 to upgrade facilities and enhance race day experiences, part of the Allan Labor government's $730,000 investment improving regional racing venues statewide.
• Omeo celebrates opening of 114 km world-class mountain bike park set to transform regional adventure tourism
  Omeo has opened a $10 million, 114-kilometre mountain bike park, boosting tourism, supporting local businesses, and celebrating new streetscape and flood-recovery works that strengthen the town’s recreation spaces and future growth.
• Darren Chester welcomes $2.7M investment in cutting-edge MRI technology at Bairnsdale Regional Health Service
  A $2.7 million upgrade at Bairnsdale Regional Health Service includes Australia's first MRI unit of its kind, improving diagnosis accuracy, patient comfort, and access to affordable, high-quality local healthcare.
• Gippsland Water celebrates National Water Week poster winners, honouring young regional artists’ achievements
  Gippsland Water announced its National Water Week poster winners, congratulating students for colourful submissions. Four placed in the state competition, with Heyfield Primary School winning $500 for STEM or sustainability projects.
• Agriculture advisory committee supports East Gippsland farmers through collaboration and regional advocacy initiatives
  The Agriculture Sector Advisory Committee advises on policies, programs, and partnerships to support East Gippsland farmers, addressing biosecurity, water security, pest management, and regional agricultural priorities for a resilient sector.
• Future of Orbost Project strengthens water access, supporting agricultural innovation and long-term regional growth
  The Future of Orbost Project supports farmers by clarifying water availability, facilitating licence transfers, and building resilience, driving innovation, productivity, diversification, and sustainable long-term growth in East Gippsland.
• Baw Baw Shire Council returns 37 cultural artefacts to Lardil people in historic Mornington Island repatriation
  Baw Baw Shire Mayor Danny Goss led a historic journey to Mornington Island, repatriating 37 cultural artefacts to the Lardil People, marking a significant step toward reconciliation and cultural heritage restoration.
• Darren Chester praises TAFE Gippsland and BRHS partnership for training local students to strengthen regional health workforce
  Darren Chester praised TAFE Gippsland and BRHS for training local students, highlighting regional partnerships as key to addressing health workforce shortages and encouraging young people to pursue local health careers.
• Darren Chester quits shadow ministry, vows to keep fighting for Gippsland and regional Australia
  Gippsland MP Darren Chester has resigned from the Coalition shadow ministry but says he remains committed to representing Gippslanders and regional Australians in Parliament despite political tensions over legislation proposed.
• Darren Chester warns Labor-Greens EPBC reforms threaten Gippsland timber industry, jobs, and regional communities
  Darren Chester warns Labor-Greens EPBC reforms threaten Gippsland’s native hardwood and plantation timber industry, risking jobs, regional communities, sustainable forest management, and increasing reliance on imported timber products.
• Darren Chester honours Gippsland farmers and workers on National Agriculture Day for vital regional contributions
  Darren Chester has praised Gippsland’s farmers and agricultural workers on National Agriculture Day, recognising their resilience, vital economic contribution and essential role in sustaining local communities and ensuring ongoing food security.
• Cape Paterson Traffic Plan adopted to improve safety through community-driven road and pedestrian upgrades
  Bass Coast Shire Council has adopted the Cape Paterson Traffic Management Plan, developed with strong community input to improve safety through speed reductions, traffic calming, better intersections, and pedestrian-cyclist connectivity.
• Have Your Say on Wonthaggi structure plan review aiming to guide growth, community needs and opportunities
  Bass Coast Shire Council is reviewing the Wonthaggi Structure Plan. Have your say on the town's growth, housing, jobs, heritage, and future opportunities to help shape Wonthaggi as Bass Coast regional hub.
• Latrobe City Council endorses Economic Development Advisory Committee to drive diverse, regional economic growth
  Latrobe City Council will establish an Economic Development Advisory Committee with diverse industry leaders and an independent chair to guide post-coal transition economic growth and investment opportunities.
• Phillip Island gears up for the return of MotoGP and Marquee October events across Bass Coast
  Phillip Island hosts a huge October of events, headlined by the 2025 MotoGP, drawing 100,000 fans for racing, music, and entertainment, with free Community Day tickets and Cowes transformed into an entertainment hub.
• Omeo gains new modular worker accommodation, supporting healthcare staff and strengthening regional community
  Omeo District Health's new modular worker accommodation is underway, providing housing for healthcare staff, supporting regional jobs, and helping the town attract and retain doctors, nurses, and essential workers.
• Union Theatre Wonthaggi HVAC upgrade begins, ensuring comfort, reliability, and long-term operation for the community
  Bass Coast Shire Council is upgrading Wonthaggi’s Union Theatre HVAC system, ensuring comfort, reliability, and future-proofing the historic venue, with works valued at $899,000 and expected completion by 20 March 2026.
• Stewart Road Bridge reconstruction in Kernot approved, $1.768M federal funding restores vital community infrastructure
  Bass Coast Council’s Stewart Road Bridge reconstruction in Kernot approved, receiving $1.768 million federal funding, restoring safe access, supporting local residents, industry, emergency services, with tendering expected early 2026.
• Mayor Rochelle Halstead honoured with MAV 10-year Service Award for her dedication to local government
  Bass Coast Mayor Cr Rochelle Halstead has received the MAV 10-Year Service Award, recognising her decade of dedicated leadership, advocacy, and commitment to strengthening local government and the Bass Coast community.
• Baw Baw Council meeting snapshot - Wednesday 10 December 2025
  Baw Baw Council’s 10 Dec meeting updated delegations, planning scheme amendments, social housing concerns, awarded transfer station management contract, adopted Alex Goudie Park Master Plan, approved land sale, and noted governance reports.
• Omeo Mountain Bike Park officially opens, offering 114km trails, boosting local tourism, recreation, and economy
  Omeo Mountain Bike Park officially opens Friday, featuring 114 km trails, community events, amenities, and safety measures, transforming the town into a year-round alpine adventure and tourism destination.
• Darren Chester commends Metung Holiday Villas owners for strengthening Gippsland's tourism and visitor economy
  Darren Chester has commended Metung Holiday Villas owners Darren and Kristy Penington for their dedication to Gippsland's tourism industry, highlighting their role in supporting local jobs and promoting the region's attractions.
• Baw Baw Shire Council meeting snapshot - Wednesday 26 November 2025
  At its 26 November meeting, Baw Baw Council extended Mick Cummins as Acting CEO, adopted the Roadside Trading Policy and Open Space Strategy, and progressed key planning and governance decisions.
• Baw Baw Shire Council meeting snapshot - Wednesday 27 August 2025
  Baw Baw Shire Council's 27 August meeting covered petitions, Warragul planning permits, Aberfeldy roadworks, draft strategies, community consultation, governance updates, with meetings live-streamed and open for public participation.
• Darren Chester applauds Metung Primary Footy Colours Day, showcasing student enthusiasm and schools' vital role in regional life
  Darren Chester joined Tim Bull at Metung Primary Footy Colours Day, praising student enthusiasm, community spirit, and schools' vital role in fostering connections, participation, and regional community life through fun events