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Bass Coast Shire Council presents Creative Industries Marketing Workshop at The Union Theatre in Wonthaggi on 21 July 2026

Bass Coast Shire Council’s free creative industries workshop offers marketing, PR and media insights, business support advice, and networking opportunities for artists, musicians and event organisers at Wonthaggi Union Theatre.

By news@gippsland - 5th June 2026 - Back to News

Bass Coast Shire Council is proudly hosting another creative industries event led by our Bass Coast Cultural Venues and supported by our Business in Bass Coast teams to help locals in the creative industries learn some valuable marketing and PR tactics as well as some practical ways Council can support businesses and events.

Malcolm Russell, Head of Arts, Culture & Heritage, Bass Coast Cultural Venues, speaking at last year's workshop, which brought creatives together to build marketing skills, connect with industry and engage directly with local media

Marketing for creatives

Attendees will gain industry information, learn to build a marketing campaign and plan, get insights into the best ways to market for their audience and enjoy the Meet the Press session where they'll get to connect with and chat with local journos who can help them succeed.

Participants will also learn how Council’s Business Support service can work with you to support and grow your business. This free session is catered for and will be held at:

• The Union Theatre in Wonthaggi
• Tuesday, July 21 from 5 - 7pm

This workshop is particularly useful for musicians, bands, theatre companies, artists and others who are interested in, or book venues and events.

Workshop speakers

Bass Coast Mayor, Cr Brett Tessari said "after the success of this inaugural workshop last year, we are thrilled our teams can deliver this again to help maximise the success of creatives in our region. "Given we just celebrated The Union turning 100, it’s fair to say we have a thriving arts scene embedded throughout our community. The creative industries are a key priority for the council and we are keen to help more people achieve success for the community."

• Malcolm Russell, Head of Arts, Culture & Heritage, Bass Coast Cultural Venues
• Laura A’Bell, Marketing & Audience Development Coordinator, Bass Coast Cultural Venues
• Lauren van Strijp, Acting Coordinator Business and Industry Development, Business in Bass Coast

Spots are limited bookings are essential: Creative Industries Marketing Workshop @ Wonthaggi Tickets, The Union Theatre, Wonthaggi, Wonthaggi | TryBooking Australia.

Media invite - Meet the press

Following the success of last year we invite you to join us for this session so participants can meet with you and demystify the media process and get an idea of how to connect with you, advertise or pitch for editorial etc.

We will have trestle tables available for you. Please contact Laura A’Bell to RSVP

Reviews from 2025

"Congratulations on a fantastic workshop."

"I would like to say thank you for creating this wonderful opportunity to meet the many faces that we talk with and seek advice from but have never met in person. The collaboration of minds and skill sets in the room was astonishing. I was able to make many valuable connections for upcoming projects I will be working on."

"Thanks again for a great night, and for supporting the creative community of the Bass Coast, I would love to participate and engage with more of this style of networking, workshopping and support programs within the creative industry for the Bass Coast."

"I thoroughly enjoyed the night. I left feeling inspired and came home with lots of take-aways."

"I really enjoyed coming together with other local artists and makers - it was such a thoughtful and energising conversation."

Pictures from Bass Coast Shire Council website.

Source: www.gippsland.com

Published by: news@gippsland.com

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  Council is urging the Victorian government to fund a new Lakes Entrance CFA station, replacing the 90-year-old facility to improve emergency response, safety, capacity and regional resilience.
• Latrobe City Libraries offer free live music celebrating local Gippsland talent from October to December 2026
  Latrobe City Libraries will host free, family-friendly live music from local Gippsland musicians across Morwell, Traralgon and Moe from October to December 2026. No bookings are required; everyone is welcome to attend.