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Gippsland Set To Star In Short Film At Federation Square Nationals Member for Morwell today announced a new partnership between the Victorian Coalition Government through Tourism Victoria and Federation Square to show off the Gippsland region in the heart of Melbourne, By Russell Northe - 22nd June 2012 - Back to News in a series of short films to be screened over the next year.
The initiative will see Victoria’s regions broadcast to Melburnians and domestic and international visitors four times a day from July. The videos will focus on a different Tourism Victoria campaign region each month, and will be shown across both Federation Square’s Big Screen and The Atrium.
Federation Square received more than two million visitors last year alone, making it the most visited attraction in Melbourne and presenting a fantastic opportunity to connect with interstate and international visitors and increase awareness of regional Victorian destinations.
The video featuring Gippsland will be shown at Federation Square during November 2012.
The initiative supports the Coalition Government’s commitment to regional tourism, which includes ensuring the dispersal of visitors across the regions and growing the state’s $15.3 billion tourism industry.
"The new video showcases the nature-based tourism strengths of the Gippsland region and tells a highly engaging and compelling story about the state’s east," said Mr Northe.
"This new short film is a push by the Coalition Government and Destination Gippsland to highlight the inspirational experiences on offer in Gippsland and reflects an approach tourism organisations are using more frequently to connect with visitors.
"The new video features Gippsland’s magnificent national parks at Wilsons Promontory, Tarra Bulga and the Gippsland Lakes.
"Short films on the townships of Walhalla, Metung and Paynesville will also be shown."
The latest International Visitor Survey for the year to March 2012 shows international visitor expenditure grew by 19.9 per cent to $355 million in regional Victoria. Domestic visitor expenditure in regional Victoria increased 2.5 per cent to $4.5 billion in the year to March 2012.
Source: www.gippsland.com Published by: news@gippsland.com
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