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Local arts groups profit from business arts workshopA two-day arts workshop held at the Moe Town Hall last Wednesday and Thursday as part of Latrobe City’s Business Arts Forum, provided local arts groups with a valuable insight into forming strategic relationships with business for mutual benefit. By Latrobe City Council - 9th July 2003 - Back to News Latrobe City’s Arts Innovation Facilitator, Lynette Raven, said artists and arts groups attending the workshop were rewarded with stimulating information and role-play sessions that identified how arts and business could benefit from each other, and the key preparations and strategies to be followed when making approaches to business.
"Mr Hugo Leschen, Australian Business Art Foundation’s (AbaF) National Cultural Liaison Manager, facilitated all sessions, and feedback from those attending the sessions was fantastic. Arts participants stated they had clearly learned about the importance of carefully formulating their approaches to business," Ms Raven said.
"Participants learned strategies for making presentations to business, which covered key areas such as research, and communicating with clarity so that any misunderstandings are avoided. Ways of wording proposals and appropriate body language were highlighted, together with discussions on the recognition of protocols or customs that might influence a decision.
"There was a strong emphasis on doing the homework before making approaches; not just in analysing exactly what is being proposed by the arts group and what can be provided in return, but in understanding the goals of the business being approached. It’s important to understand who they are marketing to and what they are likely to want to achieve from any arrangement," Ms Raven said.
Participants learned the importance of approaching appropriate business partners to help ensure they achieved a ‘Perfect Match’.
Six business scenarios were created and participants had to choose one or more businesses that were considered appropriate to approach on the basis of what their own arts organisation had to offer. "Role-playing then determined whether the lessons taught had been understood," Ms Raven explained.
"These partnerships really are two-way arrangements, and as the role-playing revealed, there have to be benefits for both parties in any proposal," Ms Raven added.
Commenting on the program Mr Leschen stated that partnerships between local businesses, artists and arts organisations can deliver measurable and valuable bottom-line benefits for everyone involved.
A number of high profile local businesses also attended an evening Business Briefing on the Wednesday and expressed interest in their continuing involvement in the program.
Latrobe City Mayor, Councillor Graeme Middlemiss, said Latrobe City Council has invested in the Business Art Forum program, an initiative of AbaF, to provide additional opportunities for local arts groups and businesses.
"We are also looking forward to the ‘Business Exchange’ in early 2004 which will facilitate matching participants in the Arts Workshops with participants in the Business Briefing. Latrobe City’s Arts Unit is also currently looking at ways to include other artists and art organisations with business in the ongoing program of events," Cr Middlemiss said.
Successful business-arts partnerships will be showcased at the Latrobe Innovation Festival in May 2004
Source: www.gippsland.com Published by: news@gippsland.com
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Latrobe City Council launched the Kindness is Key: Stop Bullying campaign, co-designed with students to promote kindness, upstander training, and community action against bullying across local schools. - Latrobe unites to tackle gambling harm during awareness week: 'Set Before You Bet' 2025
Latrobe City Council is urging residents to take part in Gambling Harm Awareness Week (27 Oct - 2 Nov) and "Set before you bet" by learning to recognise signs and reduce gambling harm. - Cowes Primary students visited Berninneit, meeting Mayor Halstead, exploring community spaces, learning about leadership and environment
Curious Cowes Primary students meet Mayor Halstead at Berninneit, exploring local government, community spaces and environmental leadership during community walk visit. - Danny O'Brien criticises Labor for closing Sale and Bairnsdale courts on non-sitting days, inconveniencing locals
Danny O'Brien condemns the Labor government for closing Sale and Bairnsdale courts on non-sitting days, restricting public access and causing significant inconvenience for Gippsland communities who rely on local court assistance. - Baw Baw Shire secures $102,000 AusNet grant for five rural hall upgrades, emergency generators and community resilience
Baw Baw Shire secured a $102,000 AusNet Emergency Resilience Grant for five rural halls, funding switchboard upgrades, generators, and community events to improve emergency power readiness. - Construction begins on Western Park Oval 2 Pavilion, including new curator shed and upgraded female-friendly facilities
Construction has started on Western Park Oval 2 Pavilion, beginning with a new curator shed, supporting local sports growth, female-friendly facilities, and community recreation, funded by Council and a government grant. - Kay Street Car Park construction progressing smoothly, delivering major new parking capacity for Traralgon CBD by 2026
Construction of Traralgon’s five-level Kay Street Car Park is progressing on schedule for mid-2026, delivering 430 new CBD spaces and supporting local businesses, accessibility, and future regional growth. - Latrobe City allocates $7.3M surplus to key community infrastructure and improvement projects
Latrobe City Council's $7.3 million surplus will fund key community projects, infrastructure upgrades, and maintenance, with $3.4 million reserved to leverage future State and Federal funding partnerships. - Latrobe City to celebrate Australia Day with free events, pools, citizenship ceremony, and community awards
Latrobe City will celebrate Australia Day with free community events, pool access, citizenship ceremonies, and awards recognising outstanding volunteers, fostering connection, fun, and community spirit across multiple towns.
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