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New visitor guide launched by MinisterVictoria’s Minister for Tourism, John Pandazopoulos, launched the new visitor guide for West and Central Gippsland called ‘Experience Gippsland’ at the Drouin West Fruit and Berry Farm on Wednesday. By Latrobe City Council - 22nd August 2003 - Back to News Michelle Toppin, Council’s Tourism Development Co-ordinator, said the guide is a comprehensive handbook for visitors and locals alike containing information on the region’s major attractions from Drouin in the West to Sale in the East; and from Mt Baw Baw Alpine Resort in the North through to the Ninety Mile Beach in the South, and all points in between.
"Maps of popular touring routes are included along with events, the arts, food, wine and all types of accommodation. Experience Gippsland is produced with the cooperative support of the Baw Baw, Latrobe and Wellington Councils and has the official endorsement of Tourism Victoria," Ms Toppin explained.
"Almost 100,000 copes of the Guide will be produced each year and will be distributed through the extensive Visitor Information Centre network across Victoria and interstate. It will also used as a promotional tool at the many consumer shows Latrobe City attends under the tourism banner of ‘Experience Gippsland’, such as the Melbourne Caravan and Camping Show," Ms Toppin said.
"Copies of the publication will be provided for local conference and festival organisers on request, and it is featured on board The Spirit of Tasmania as the first point of Victorian tourism information for visitors crossing Bass Strait from Tasmania."
Ms Toppin said the launch of Experience Gippsland at the Fruit and Berry Farm had in itself been enthralling. Watched by a large crowd Janine Hayes of Traralgon’s Aerial Skydives, thrilled those at the launch by skydiving from 2000 metres to hand the new guide to Ross McDermott, President of Yarragon Village Tourism Association, who then presented the guide to the Minister to officially launch.
Minister Pandazopoulos was complimentary of the area’s tourism potential and of the alliance between the Gippsland Councils. "The promotional work being done as a cooperative project between the Councils of Gippsland is commendable, and quality publications such as ‘Experience Gippsland’ can only assist to raise the profile of the tourism product of the region," Mr Pandazopoulos said.
Latrobe City Mayor, Councillor Graeme Middlemiss, said West and Central Gippsland had enormous potential for tourism. "Experience Gippsland contains quality information on the host of scenic, sporting, adventure, historic, gourmet, and entertainment attractions our region has to offer. It provides a thousand enticing reasons for people to want to come and visit our region, and those visitors significantly benefit our local economy," Cr Middlemiss said.
The Experience Gippsland Visitor Guide is produced twice a year with features that reflect both Winter and Summer activities for our region. The current edition profiles Mt Baw Baw and the Great Victorian Bike Ride that will be held later this year in Gippsland.
"Plans are underway already for the Summer edition and I invite all businesses who see visitors to our area as their potential customers to contact me to become involved," Ms Toppin added.
Experience Gippsland is available locally at the Latrobe Visitor Information Centre and all Council offices and advertisers’ businesses.
Source: www.gippsland.com Published by: news@gippsland.com
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East Gippsland Shire Council welcomes Temporary Disaster Roaming, activated by Telstra, Optus and TPG on October 1, 2026, allowing access to other networks for essential calls, texts and limited data during eligible disasters. - East Gippsland Landcare Groups recognised at Victorian Awards celebrating 40 Years of environmental stewardship and community conservation efforts
East Gippsland Landcare groups Moogji Aboriginal Council and FEVL received the First Nations Landcare Collaboration Award, while Romawi Landcare was highly commended for innovation and its ongoing conservation efforts. - East Gippsland Shire Council consults service street businesses on proposed Bairnsdale taxi rank relocation and Nicholson street mall improvements
East Gippsland Shire Council is consulting Service Street businesses on a proposed Bairnsdale taxi rank relocation, while Nicholson Street Mall upgrades aim to improve safety and amenity. - East Gippsland library members gain free access to digital magazines across lifestyle, travel, health, technology and entertainment categories
East Gippsland library members can enjoy free digital magazines through ePress, covering travel, food, lifestyle, health and more. Accessible anytime through BorrowBox, the service helps households save on subscription costs. - East Gippsland Council adopts 2025–26 Annual Report, highlighting infrastructure investment, community services and financial sustainability
East Gippsland Shire Council’s 2025–26 Annual Report highlights $30.4 million in capital works, community services and economic development. Despite a $7.7 million operating surplus, Council recorded a $3.1 million underlying deficit. - East Gippsland Jobs Expo connects job seekers with employers, training providers and career opportunities across the region on 8 October 2026
East Gippsland Jobs Expo on October 8 will connect job seekers with employers, training providers and employment services, showcasing local career pathways and workforce opportunities across the region. - East Gippsland Council introduces free Payble online service offering ratepayers flexible, convenient and automatic payment options for rates
East Gippsland Council has introduced Payble, a free, secure online service allowing ratepayers to automate payments, choose flexible schedules, check balances and manage rates conveniently. - East Gippsland Council completes initial flood recovery assessments, providing support and referrals to affected residents and businesses
East Gippsland Shire Council has supported flood-affected residents and businesses through assessments, referrals and waste assistance following October’s severe rainfall, coordinating with emergency services, volunteers and agencies. - East Gippsland Council develops financial sustainability strategy to manage costs and protect essential services over the next decade
East Gippsland Shire Council is developing a financial strategy to address rising costs, improve efficiency, prioritise infrastructure spending and maintain essential services while strengthening long-term financial sustainability. - East Gippsland simplifies footpath permit fees, reducing costs for businesses while supporting safe, vibrant, accessible town centres
East Gippsland Shire Council has introduced a simplified, tiered Goods on Footpath permit fee structure, reducing costs for many businesses while supporting vibrant town centres and maintaining safe, accessible public spaces.
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