Latest News
• Add My News • Search Old News
Comments Sought On Tourism PlanPublic and tourism industry comment is now being sought on the Draft East Gippsland Strategic Tourism Plan 2006-2011 adopted by at last night’s Council Meeting. By East Gippsland Shire Council - 9th June 2006 - Back to News East Gippsland Shire Councillors adopted the comprehensive tourism strategy that covers the entire East Gippsland region for the next five years and have made it available for comment until Friday, 30 June.
Chair of the East Gippsland Tourism Advisory Board, Adrian Bromage said the Plan is a comprehensive document that provides an integrated tourism industry strategy.
"Its objective is to generate increased visitation, yield, length of stay and visitor dispersal driven by strong industry leadership and commitment from across the region," he said.
"The Tourism Advisory Board is pleased with the outcomes produced in the Draft Plan that were achieved after considerable work by consultants Colin Bransgrove and Kevin Bascomb, Board members and Shire officers who provided logistical support."
Mr Bromage said the consultants studied the status of tourism in East Gippsland including current visitation trends that show there has been growth of only 1 percent per annum over the last six years in domestic overnight visitors.
"Although this figure hides some wide yearly fluctuations, and daytrip visitation has been up about 5% per annum over the same period," he said.
"They have identified several of the factors negatively influencing tourism at the moment including a shift to short breaks and budget air travel."
Mr Bromage said the Draft Plan’s recommendations focus on what are called the ‘Four Pillars of Sustainable Growth’.
"The first of these is based on marketing and branding including the development of a comprehensive marketing mix to enable the better promoting of East Gippsland outside of the region.
"It is also proposed to build a new destination website and re-brand East Gippsland to reflect a more sophisticated image," he said.
"The second ‘Pillar’ identified in the Draft Plan is the development and maintenance of public, and private infrastructure.
"These are linked to four project areas that use a ‘hub and spoke’ concept with the ‘hub’ being the Gippsland Lakes and the ‘spokes’ the Sydney Melbourne Coastal Drive, the Great Alpine Road and the Snowy River Valley including Buchan."
Third is product and industry development including touring itineraries that disperse visitors across and around the region to areas of current market strength such as seafood, wildlife viewing, conventions, meetings and events.
"With respect to industry development we expect greater cohesion and unity of purpose as a result of the new Plan," Mr Bromage said.
"The fourth ‘Pillar" addresses the steady growth and good tourism outcomes that will flow as a result of growing trust, cooperation and coordination between all stakeholders."
The Draft East Gippsland Strategic Tourism Plan 2006-2011 can be viewed on the Shire’s website www.egipps.vic.gov.au. Copies are also available at all Shire Business Centres, Libraries and Outreach Centres.
Source: http://gippsland.com/ Published by: news@gippsland.com
Related Articles- Join Omeo's visitor economy through tourism mapping and justice precinct masterplan vision sessions on 14 September 2025
Omeo visitor economy's future will be shaped through community sessions presenting the Tourism Ecosystem Mapping Report and Draft Justice Precinct Masterplan, highlighting heritage, recreation, and opportunities to attract investment. - Omeo Justice Precinct draft masterplan unveiled to preserve heritage, enhance community use, and boost economy
Omeo Mountain Bike Park opens December with over 100km of world-class trails, boosting tourism, jobs, and community pride. Final touches, shuttles, and events promise an inclusive, adventure-filled destination. - Nationals' $100M Safer Communities Plan targets crime crisis with tough laws and prevention programs across Gippsland
Martin Cameron backed a $100 million Safer Communities Plan, promising tougher laws and prevention programs to tackle Victoria's crime crisis, restore community safety, and support at-risk youth, contrasting Labor's cuts. - Melina Bath criticised Labor's plan to create new national parks, locking out long-term bush users
Liberals and Nationals oppose Labor's plan to convert 65,000 hectares into national parks, citing unfair exclusion of bush users despite strong opposition and a 40,000-signature petition against the proposal. - Have Your Say on Wonthaggi structure plan review aiming to guide growth, community needs and opportunities
Bass Coast Shire Council is reviewing the Wonthaggi Structure Plan. Have your say on the town's growth, housing, jobs, heritage, and future opportunities to help shape Wonthaggi as Bass Coast regional hub. - Bass Coast Council launches mid-term review of Climate Change Action Plan, celebrating achievements and inviting community input
Bass Coast Shire Council is reviewing its Climate Change Action Plan 2020-2030, celebrating renewable energy achievements and inviting community feedback through surveys, pop-up sessions, engagement events, and a special film screening. - Baw Baw Shire Council endorses 2026 - 2029 Domestic Animal Management Plan to promote safety, welfare, responsible ownership
Baw Baw Council has endorsed the 2026-2029 Domestic Animal Management Plan to promote responsible pet ownership, enhance animal welfare, ensure community safety, and guide strategic animal management over the next four years. - Wellington Shire Council seeks feedback on the Domestic Animal Management Plan Review until 24 September 2025
Wellington Shire Council's draft Domestic Animal Management Plan outlines priorities for responsible pet ownership, safety, and welfare, inviting community feedback from 28 August to 24 September 2025. - Melina Bath criticises Labor government shutting public beekeeping, threatening Victoria's food security and horticultural jobs
Melina Bath condemned the Allan Labor government's closure of public land beekeeping, warning it threatens food security, pollination, horticultural exports, and regional jobs, calling for policy reversal and support for apiarists. - East Gippsland Shire invites community feedback on draft Open Space Strategy to protect parks, reserves and waterways
East Gippsland Shire Council is seeking community feedback on its draft Open Space Strategy, a long-term plan to improve parks, reserves, trails, and waterways, with consultation open until 1 October 2025. - Baw Baw Shire Council invites community to join Biodiversity Blitz and help shape first nature plan from 1-30 September 2025
Baw Baw Shire Council invites residents to celebrate Biodiversity Month by joining the Biodiversity Blitz, recording local species, attending walk-and-talk events, and contributing ideas to shape the region's first Nature Plan. - Baw Baw Shire Council seeks community feedback on draft 10-year open space strategy for future planning
Baw Baw Shire Council invites feedback on its draft Open Space Strategy, shaping a 10-year plan to guide investment, protect natural spaces, and enhance community wellbeing. Consultation closes Friday 3 October 2025. - Community feedback wanted on East Gippsland Draft Engagement Policy to strengthen participation in local decision-making
East Gippsland Shire Council is seeking community feedback on its draft Community Engagement Policy, inviting input through surveys, drop-in sessions, and stakeholder consultation to strengthen participation in decision-making processes. - Latrobe City Council endorses community engagement on draft financial, asset, and road management plans
Council endorsed community engagement on key draft plans, including the Financial, Asset, and Road Management Plans, ensuring alignment with the Community Vision, Council Plan, and long-term strategic planning framework. - East Gippsland Council to consider proposed changes to Raymond Island Ferry pass system at September meeting
East Gippsland Shire Council will consider proposed Raymond Island Ferry pass changes, including extra landowner passes, renter passes, and future consultation, aiming for fairer allocation and improved functionality from 2026/27. - East Gippsland Shire adopts fairer Raymond Island Ferry pass system, replacing portable passes with vehicle stickers from 2026/27
East Gippsland Shire Council will replace Raymond Island Ferry portable passes with vehicle stickers by 2026/27, introducing fairer allocations for residents and tenants, with interim free pass improvements effective immediately. - East Gippsland Shire backs $15M Bairnsdale Airport upgrade to boost emergency response and healthcare services regionally
East Gippsland Shire Council has backed a $15 million Bairnsdale Airport upgrade, extending the runway to boost emergency response, healthcare services, and regional aviation, supported by government funding and health agencies. - East Gippsland Agricultural Sector Advisory Committee welcomes new members to strengthen engagement with farming
East Gippsland's Agricultural Sector Advisory Committee welcomed new members, enhancing council's connection with farming communities while tackling key priorities like renewable energy, drought resilience, mental health, and pest animal challenges. - East Gippsland Youth Ambassadors lead with vision, proving young voices shape community and lasting impact
Eight months in, East Gippsland Youth Ambassadors are shaping the region's future, addressing key issues, leading projects, and gaining leadership skills that build confidence, community engagement, and long-term positive impact. - East Gippsland hosts Youth Agritech Expo showcasing farming futures and career pathways for young people on 17 September 2025
East Gippsland will host the Youth Agritech Expo, offering farm tours, hands-on experiences, and showcasing agricultural career pathways, technology, and innovation to inspire the next generation and build a skilled workforce. - East Gippsland Water launches new Voice of Customer program to enhance service through feedback
East Gippsland Water has launched a new Voice of Customer program, inviting feedback via SMS surveys to guide service improvements, with participants eligible for monthly $50 water bill credits. - East Gippsland residents urged to foster dogs as Animal Aid Bairnsdale faces unprecedented influx and resource strain
Animal Aid Bairnsdale urges East Gippsland residents to foster dogs as rising numbers strain shelter capacity. Support, resources, and costs are provided, ensuring dogs receive safety, love, and a chance at adoption. - East Gippsland residents invited to author talk on Pearl Bradshaw - Princess of Hotham on 10 September 2025
Author Stephen Whiteside will present Pearl Bradshaw - Princess of Hotham, sharing remarkable stories of resilience, adventure, and history at special East Gippsland library talks on Wednesday 10 September. - Tim Bull urges Gippsland East households to apply for $100 Power Saving Bonus amid rising costs
Gippsland East MP Tim Bull urges locals to apply for the $100 Power Saving Bonus, helping households manage rising costs. Eligible residents can seek assistance at his Bairnsdale office. - Latrobe City Council endorses submissions on Hazelwood and Yallourn declared mine rehabilitation plans
Latrobe City Council has endorsed submissions on Hazelwood and Yallourn mine rehabilitation plans, promoting sustainable restoration, strong coordination, environmental accountability, community benefits, and long-term regional resilience.
|
|
