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Comments Sought On Tourism PlanPublic and tourism industry comment is now being sought on the Draft East Gippsland Strategic Tourism Plan 2006-2011 adopted by at last night’s Council Meeting. By East Gippsland Shire Council - 9th June 2006 - Back to News East Gippsland Shire Councillors adopted the comprehensive tourism strategy that covers the entire East Gippsland region for the next five years and have made it available for comment until Friday, 30 June.
Chair of the East Gippsland Tourism Advisory Board, Adrian Bromage said the Plan is a comprehensive document that provides an integrated tourism industry strategy.
"Its objective is to generate increased visitation, yield, length of stay and visitor dispersal driven by strong industry leadership and commitment from across the region," he said.
"The Tourism Advisory Board is pleased with the outcomes produced in the Draft Plan that were achieved after considerable work by consultants Colin Bransgrove and Kevin Bascomb, Board members and Shire officers who provided logistical support."
Mr Bromage said the consultants studied the status of tourism in East Gippsland including current visitation trends that show there has been growth of only 1 percent per annum over the last six years in domestic overnight visitors.
"Although this figure hides some wide yearly fluctuations, and daytrip visitation has been up about 5% per annum over the same period," he said.
"They have identified several of the factors negatively influencing tourism at the moment including a shift to short breaks and budget air travel."
Mr Bromage said the Draft Plan’s recommendations focus on what are called the ‘Four Pillars of Sustainable Growth’.
"The first of these is based on marketing and branding including the development of a comprehensive marketing mix to enable the better promoting of East Gippsland outside of the region.
"It is also proposed to build a new destination website and re-brand East Gippsland to reflect a more sophisticated image," he said.
"The second ‘Pillar’ identified in the Draft Plan is the development and maintenance of public, and private infrastructure.
"These are linked to four project areas that use a ‘hub and spoke’ concept with the ‘hub’ being the Gippsland Lakes and the ‘spokes’ the Sydney Melbourne Coastal Drive, the Great Alpine Road and the Snowy River Valley including Buchan."
Third is product and industry development including touring itineraries that disperse visitors across and around the region to areas of current market strength such as seafood, wildlife viewing, conventions, meetings and events.
"With respect to industry development we expect greater cohesion and unity of purpose as a result of the new Plan," Mr Bromage said.
"The fourth ‘Pillar" addresses the steady growth and good tourism outcomes that will flow as a result of growing trust, cooperation and coordination between all stakeholders."
The Draft East Gippsland Strategic Tourism Plan 2006-2011 can be viewed on the Shire’s website www.egipps.vic.gov.au. Copies are also available at all Shire Business Centres, Libraries and Outreach Centres.
Source: http://gippsland.com/ Published by: news@gippsland.com
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East Gippsland Libraries have launched CloudLibrary, giving members free access to thousands of eBooks and eAudiobooks anytime, anywhere, supporting learning, leisure, and digital inclusion across the region. - East Gippsland Libraries join Big Summer Read, inspiring children to read, build literacy, and combat the ‘summer slide’
This summer, East Gippsland Libraries join the Big Summer Read, encouraging children aged 0-18 to read, build literacy skills, earn badges, and stay engaged while combating the "summer slide." - East Gippsland Water launches new Voice of Customer program to enhance service through feedback
East Gippsland Water has launched a new Voice of Customer program, inviting feedback via SMS surveys to guide service improvements, with participants eligible for monthly $50 water bill credits. - East Gippsland Water donates hay to support farmers through Lions Club ‘Need for Feed’ program
East Gippsland Water donated two semi loads of hay to support drought-affected farmers in Victoria’s south-west, demonstrating sustainability, community support, and its commitment to recycling and environmental stewardship. - East Gippsland Youth Art Prize 2025 celebrates creativity, talent, and next generation artists
East Gippsland’s 2025 Youth Art Prize showcased young artists aged 12–25, celebrating creativity, talent, and community engagement, with winners announced at the Forge Theatre and Arts Hub in Bairnsdale. - Register now for the 2025 Garage Sale Trail and join Australia's biggest secondhand treasure hunt this November
Registrations are open for the Garage Sale Trail this November - host a sale, declutter, earn cash, or find amazing secondhand bargains. - East Gippsland residents urged to foster dogs as Animal Aid Bairnsdale faces unprecedented influx and resource strain
Animal Aid Bairnsdale urges East Gippsland residents to foster dogs as rising numbers strain shelter capacity. Support, resources, and costs are provided, ensuring dogs receive safety, love, and a chance at adoption. - East Gippsland’s 2026 Australia Day Awards honours volunteers, youth leaders, and inspiring community events
Over 200 people gathered at Lakes Entrance to celebrate the 2026 East Gippsland Australia Day Awards, honouring outstanding volunteers, youth leaders, and community events strengthening connection, service, and local spirit. - East Gippsland Shire Council urges protect health and air quality, burn dry wood and maintain heaters to reduce smoke this winter
Residents are urged to burn only dry, untreated wood, maintain heaters, and consider alternatives to reduce smoke, protecting health and improving air quality this winter. - East Gippsland Shire Mayor, Cr Jodie Ashworth's Christmas message
A Christmas message celebrating East Gippsland’s community spirit, kindness and connection, encouraging care for one another, support for local businesses, warm hospitality for visitors, gratitude for workers this season together. - East Gippsland residents invited to author talk on Pearl Bradshaw - Princess of Hotham on 10 September 2025
Author Stephen Whiteside will present Pearl Bradshaw - Princess of Hotham, sharing remarkable stories of resilience, adventure, and history at special East Gippsland library talks on Wednesday 10 September. - Tim Bull urges Gippsland East households to apply for $100 Power Saving Bonus amid rising costs
Gippsland East MP Tim Bull urges locals to apply for the $100 Power Saving Bonus, helping households manage rising costs. Eligible residents can seek assistance at his Bairnsdale office. - Darren Chester joins East Gippsland community to honour fallen Victoria police officers on Remembrance Day
Darren Chester joined the East Gippsland community for National Police Remembrance Day in Bairnsdale, honouring Victoria Police officers who lost their lives and recognising those who continue to serve. - Season’s greetings to East Gippsland residents with wishes for a joyful Christmas and prosperous New Year
Wishing East Gippsland residents a Merry Christmas and Happy New Year, with gratitude to service workers, reminders for festive safety, and hopes for connection, kindness, and a prosperous 2026. - Tracey Ah Sam named East Gippsland 2026 Citizen of the Year for exceptional service to Omeo community
Tracey Ah Sam has been named East Gippsland’s 2026 Citizen of the Year for over 30 years’ dedicated service, leadership, and lasting impact on the Omeo community. - Tim Bull says East Gippsland faces a housing crisis, with social homes declining despite population growth
Victoria’s social housing crisis deepens as Labor policies drive rental providers away, reducing stock. Tim Bull warns record waiting lists and rising homelessness demand urgent government action. - One Gippsland urges stronger climate action and investment to build regional disaster resilience
One Gippsland is calling for urgent government action, investment and policy reform to strengthen disaster resilience, improve planning, and protect coastal communities facing increasing climate-related risks and rising economic costs. - Latrobe City Council endorses submissions on Hazelwood and Yallourn declared mine rehabilitation plans
Latrobe City Council has endorsed submissions on Hazelwood and Yallourn mine rehabilitation plans, promoting sustainable restoration, strong coordination, environmental accountability, community benefits, and long-term regional resilience. - Regional all abilities participation grants is now open to boost inclusive sports opportunities for people with disability in regional communities
The Allan Labor government's Regional All Abilities Participation Grants offer up to $25,000 for clubs to boost disability inclusion through equipment, training, travel support, and all-abilities sports programs.
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