Latest News

Add My News • Search Old News

Gippsland › Latest news › Latrobe Local News

Latrobe City Council approves funding for three major events, boosting tourism and generating over $6.5M economic impact

Latrobe City Council will fund three major events, including ProMX, Football Victoria Championships, and Junior International Tennis, generating over $6.5 million economic impact and boosting local tourism and community engagement.

By news@gippsland - 3rd December 2025 - Back to News

At its most recent Council meeting, Council endorsed recommendations of the Tourism and Major Events Advisory Committee to fund three new events through the annual Major Events Attraction Budget. The events to be funded include:

  • 2026 Motorcycling Australia ProMX
  • 2027 Football Victoria Country Championships
  • 2027–2031 AGL Loy Yang Traralgon Junior International Tennis Championships

The projected economic impact for the three events combined is more than $6.5 million, with a Return on Investment (ROI) per dollar spent of $65:1.

Latrobe City Council will fund three major events - ProMX, Football Victoria Championships, and Junior International Tennis - expected to generate over $6.5 million, boosting tourism and local community benefits

Latrobe City Council will fund three major events - ProMX, Football Victoria Championships, and Junior International Tennis - expected to generate over $6.5 million, boosting tourism and local community benefits

Upcoming major events

The 2026 Motorcycling Australia ProMX is a major national and international event attracting around 320 riders and 3,000 spectators. The ProMX will have an expected economic impact of $1.8 million. The 2027 Football Victoria Country Championship is a three-day event that will be one of the first major events to use the newly upgraded Gippsland Sports and Entertainment Precinct.

The event is expected to attract 1,350 competitors and over 3,000 spectators. The event will have an expected ROI of $60:1. The 2027 –2031 AGL Loy Yang Traralgon Junior International Tennis Championship tournament has a long association with Council for over 33 years. The tournament runs for 14 days and is for elite under 18-year-old players from over 35 countries around the world. The event will likely generate nearly $3 million dollars in economic activity.

Major events secured

Latrobe City Council Mayor, Councillor Sharon Gibson, said that pending agreements for these major events, Council is delighted to be welcoming back a range of events for the community to enjoy in particular the Junior International Tennis Championship tournament.

"Council has been meeting with Tennis Australia, Tennis Victoria and the Traralgon Tennis Club on a regular basis over the past six months to secure the AGL Loy Yang Traralgon Junior International Tennis Championships not just for a year, but we have locked in a five-year agreement. I am delighted with this news."

"Latrobe City has a growing reputation as a premier regional destination for hosting major events that are incredibly successful and popular with our community, so watch this space as to what other major events will be coming to Latrobe City. Attracting major events supports local tourism, with each event bringing visitors to the area that supports accommodation, hospitality and tourism, injecting money into our community, injecting money into our community and that benefits us all," said the Mayor.

Pictures from Latrobe City Council Facebook page.


Source: www.gippsland.com

Published by: news@gippsland.com



Edit this news article




Related Articles

 

 

 

 

 

 

 

Baw Baw Bass Coast Cardinia East Gippsland Latrobe City South Gippsland Wellington
© 2001-2026 gippsland.com Print this page | Subscribe to Newsletter | Feedback / Inquiries | Login
Care has been taken in compiling the component parts of this website. However, Gippsland.com does not warrant or represent that the website is free from errors or omissions, that the qualifications claimed by an advertiser are valid or that the published details of any advertiser are as stated on the website. Please review the full statement of our Terms and Conditions of Service and disclaimer.