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Latrobe City Council endorses Tourism and Major Events Strategy Plan

A tourism and major events strategy plan has been prepared in consultation with tourism operators in Latrobe City.

By Latrobe City Council - 8th November 2000 - Back to News

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In order to develop tourism and major events in Latrobe as a major industry sector, and to attract industry support, a tourism and major events strategy plan has been prepared in consultation with tourism operators in Latrobe City.

At its meeting on Monday, Latrobe City Council endorsed the Strategy Plan as a guide to future development of tourism and major events in Latrobe City.

Latrobe City Mayor, Cr Tony Hanning said that the Plan had developed from a major Tourism Search Conference held in February 2000 with tourism operators and business to identify tourism themes, products and priorities as the basis for a tourism strategy.

"There has been very extensive consultation with tourism operators and businesses on the key directions for tourism in Latrobe City. This process has been overseen by Councilís Tourism Reference Group," Cr Hanning said.

The Plan provides an overview of the background to tourism, identifies Latrobeís competitive advantages and points the way for tourism product development. It also outlines a marketing strategy, which will be further developed in a separate marketing plan.

"The Tourism Reference Group has done a great job in advising Council on the development of tourism in Latrobe in the first twelve months since it was appointed as an interim advisory structure to Council. After all, tourism and major events have only been established under Latrobe City Council management since responsibility transferred from Gippsland Country Tourism at the end of 1999. A huge amount has happened over the last twelve months," Cr Hanning said.

Council plans to hold a workshop before the end of 2000 involving the Tourism Reference Group, Central Latrobe Tourism Association and other interested tourism operators to canvass options for tourism industry development and advisory structures in the future. Further advice will be provided about the details of the workshop in the weeks to come.

"Tourism and major events are a very significant part of Councilís economic development strategy. They are an important industry sector for Latrobe. Over the past twelve months major effort has gone into establishing the tourism and major events areas within Council. The Plan is an important contribution to setting the direction for tourism," Councillor Hanning concluded.

Copies of the Tourism and Major Events Strategy Plan can be obtained from Councilís Citizen Services Centres at Moe, Morwell and Traralgon, or by telephoning 1300 367 700.

Media Enquiries:

Cr. Tony Hanning, Mayor, Latrobe City tel. 0417 373 577

Cr. Brendan Jenkins, Deputy Mayor, Latrobe City tel. 0417 374 590

Ms. Penny Holloway, Chief Executive Officer, tel. 5173 1401 or 0417 557 103

Jeremy Bein, Public Relations and Communications Officer, tel. 5173 1468


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