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Good Land Brewing: Traralgon's craft beer artisan blending global techniques with local flair

Craft beer enthusiasts see brewing as art. Jimmy Krekelberg, with global experience, founded Good Land Brewing Co. in Traralgon in 2021. Unique ageing methods and a focus on quality have earned acclaim.

By news@gippsland - 9th September 2024 - Back to News

Whether your palate craves a light crispness, extra maltiness, or a triple hop sensation, Good Land Brewing Co. promises a diverse selection. Where some see a mere beverage, craft beer enthusiasts discern an art form. A seasoned brewer with a global perspective, Jimmy Krekelberg honed his brewing craft in the northern hemisphere, gaining invaluable experience at Stewart Brewing in Edinburgh and De Molen in the Netherlands. He returned to Gippsland with a mission and opened Good Land Brewing Co. in Traralgon in 2021, marking the culmination of his ambition.

Craft beer enthusiasts view brewing as an art. Jimmy Krekelberg, with global brewing experience, founded Good Land Brewing Co. in 2021, using unique barrel ageing techniques from around the world

Expertise drives innovation

With a background in mechanical engineering and a hands-on understanding of small-scale and automated brewing processes, Jimmy brought a wealth of knowledge to this new venture. "Not many brewers around here age beer in barrels," says Jimmy. "We have whiskey and rum barrels from Melbourne and Sydney, and recently we imported tequila barrels from Mexico." Jimmy explains, "We're not boutiquey or fancy, it's just good beer."

Locals rallied behind the Krekelberg brothers - Jimmy and Jesse - and the brewery's core range earned a steadfast local following. Their influence now extends well beyond Gippsland, with beers on tap in various venues and a notable wholesale trade. They've also ventured into international markets, exporting to Japan and New Zealand.

Craft malt, local focus

Sourcing malt from small family-owned craft malt facilities, Good Land Brewing Co. can drill down to specific grain and malting profiles. "We can request grain from irrigated or non-irrigated paddocks; specific roast types to match our needs. Each batch is fully traceable," explains Jimmy. Committed to reducing their environmental impact, the spent grain is sent to a farmer in Flynn, where it makes easily digestible feed for cattle.

Beyond the taps, Good Land Brewing Co.'s spacious venue is a hotspot for events and casual catch ups, offering ample space to savour craft brews alongside a menu of tasty bar snacks. As Good Land Brewing Co. make their mark, it's clear that Gippsland has positioned itself as a notable craft beer destination for those seeking the perfect blend of craftsmanship, innovation, and community spirit.

Pictures from Visit Gippsland website.

Source: http://gippsland.com/

Published by: news@gippsland.com

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• Kay Street Car Park construction progressing smoothly, delivering major new parking capacity for Traralgon CBD by 2026
  Construction of Traralgon’s five-level Kay Street Car Park is progressing on schedule for mid-2026, delivering 430 new CBD spaces and supporting local businesses, accessibility, and future regional growth.
• New drinking fountains installed in Sale and Briagolong Parks to promote health, sustainability and community wellbeing
  Gippsland Water and Wellington Shire Council have installed two new drinking fountains in Sale and Briagolong, promoting health, sustainability, and reusable bottles. Featuring artwork by Gunai artist Alice Pepper, they support community wellbeing.
• New drinking fountains installed in Sale and Briagolong Parks to promote health, sustainability and community wellbeing
  Gippsland Water and Wellington Shire Council have installed two new drinking fountains in Sale and Briagolong, promoting health, sustainability, and reusable bottles. Featuring artwork by Gunai artist Alice Pepper, they support community wellbeing.
• Mayor Cr John White reflects on busy September: Sport, community, citizenship, infrastructure, and engagement across East Gippsland
  September was a busy, rewarding month for East Gippsland, with community events, sports, citizenship ceremonies, infrastructure projects, policy consultations, and initiatives boosting local tourism and engagement.
• Danny O’Brien condemns sudden AKD Yarram timber mill closure, 73 jobs lost, pledges support for affected community
  Gippsland South MP Danny O’Brien says sudden AKD Yarram timber mill closure, costing 73 jobs, devastates the community, pledging support for affected families, workers, and local businesses during this crisis.
• Bass Coast Shire Council celebrates local community groups’ achievements and grants at inspiring event
  Bass Coast Council celebrated 92 local community groups, awarding $294,000 in grants, including $40,000 for climate projects, supporting creativity, connection, and resilience across the region at a vibrant celebration.
• Tim Bull criticises Labor government for mismanagement, volunteer cuts, and inadequate fuel reduction ahead of high-risk summer season
  Gippsland East MP Tim Bull warns communities face extreme bushfire risk this summer due to Labor’s volunteer cuts, ageing CFA fleet, inadequate fuel reduction, and failure to implement Royal Commission recommendations.
• Melina Bath condemns Allan government’s mismanaged renewable energy transition, as targets remain unachievable
  Three Gippsland offshore wind projects have collapsed and a fourth stalled, with Nationals’ Melina Bath criticising the Allan government’s mismanagement of Victoria’s renewable energy transition and rising energy insecurity.
• Six-year Thurra River campground closure triggers renewed demands for urgent government action before summer
  Tim Bull says East Gippslanders face another summer without Thurra River’s main campground, urging the Minister to expedite long-delayed approvals after six years, stressing local businesses rely on its reopening.
• Latrobe City Council seeks community feedback on the future of Moe Gardens Caravan Park as lease nears end
  Latrobe City Council is inviting community feedback on the future of Moe Gardens Caravan Park, with the current operator's lease expiring in May 2026 under Crown Land Leasing Policy requirements for open and impartial processes.
• David Littleproud urges Australians to support local farmers amid rising imported food and supermarket pressures
  Nationals Leader David Littleproud urges Australians to buy local food as farmers face soaring costs, supermarket pressures, and rising imports, warning inaction threatens food security and the future of Australian agriculture.
• Tim Bull says rising retail crime reflects Victoria’s weak approach, despite claims of toughest bail laws
  Retail theft is surging in East Gippsland, with repeat offenders emboldened. Tim Bull calls for tougher penalties, accountability, and support for struggling households to protect businesses and local communities.
• Danny O'Brien warns faulty firefighting vehicles are leaving local CFA Brigades under pressure ahead of bushfire season
  Danny O'Brien has criticised the Allan Labor government for failing to repair faulty firefighting vehicles, warning the issue is placing pressure on CFA brigades and reducing Gippsland's preparedness for bushfire season.
• Bass Coast Shire Council pop-up sessions on four local playspace upgrades and proposed new designs on 13 Jan 2026
  Bass Coast Council is upgrading four playspaces in Wonthaggi, Cape Paterson, and Ventnor, inviting community feedback on two design options via Engage Bass Coast and January pop-up sessions.
• Applications open for 2026 South Coast Community Leadership Program Supporting Local Skills Development until 13 February 2026
  Applications are open for the free 2026 South Coast Community Leadership Program, helping locals build skills, connect with peers, and positively impact Bass Coast and South Gippsland communities. Apply by February 13.
• Melina Bath criticises Labor government shutting public beekeeping, threatening Victoria's food security and horticultural jobs
  Melina Bath condemned the Allan Labor government's closure of public land beekeeping, warning it threatens food security, pollination, horticultural exports, and regional jobs, calling for policy reversal and support for apiarists.
• Sardine dining in Bairnsdale showcases fresh local seafood with chef Mark Briggs’ expert touch
  SARDINE Dining in Bairnsdale, led by chef Mark Briggs, serves expertly sourced Lakes Entrance seafood, refined dishes, and a stylish wine bar, earning six chef’s hats and drawing diners region-wide.
• Bass Coast Christmas Giving Trees set up to support local families in need this festive season
  Bass Coast Shire Council’s Christmas Giving Trees are collecting gifts, gift cards, and food to support local families, with donations accepted at Customer Service Centres until early December.
• Commercial mooring approved on Brodribb River, Marlo, enabling unique marine tourism experiences in East Gippsland
  A commercial mooring licence on Marlo’s Brodribb River will support a 12-metre sailing catamaran, offering guided tours and boosting East Gippsland’s marine tourism and local economy.
• Bruthen and Buchan town centre upgrades boost tourism, safety, and local businesses with $3.8M government support
  Bruthen and Buchan town centre upgrades, supported by $3.8 million government funding, improve safety, accessibility, tourism, and local business, while celebrating Indigenous culture and supporting bushfire-affected communities.
• Experience the George Bass Coastal Walk with dramatic cliffs, secluded beaches, scenic views, and coastal adventure
  The George Bass Coastal Walk offers dramatic clifftop views, hidden beaches, wildlife sightings, and nearby cafes, pubs, and rail trails, creating a scenic Gippsland adventure just over 1.5 hours from Melbourne.