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Draft economic development and visitor economy strategies for South GippslandThe Draft Economic Development and Visitor Economy Strategies are now out for public comment. By news@gippsland - 23rd June 2021 - Back to News Council has developed the strategies in consultation with the Economic Development and Visitor Economy Strategy Advisory Groups. This work has been supported by extensive consultation that ensured the community, including residents, visitors, and key stakeholders, could provide input to help define key themes and priorities in both strategies.
The draft strategy is highly consistent with the South Gippsland Council Plan and is currently developing new economic development and visitor economy strategies
Draft economic strategy
This strategy is action-based and designed to focus on priorities where we can have the greatest impact. It also acknowledges the need to balance environmental and community priorities. It is an opportunity to re-imagine what role local leadership plays in the development of community identity and locally-owned industries resulting in market growth.
The strategy contains key themes that will guide council's approach to enabling this prosperity for the next ten years and into the future in South Gippsland. You can view the draft economic development strategy.
Draft Visitor Economy Strategy
Visitors are important to the South Gippsland region. The economic benefits are estimated to be $114 million per year and growing. Visitors are attracted to the pristine nature of the area, the abundant natural attractions and a rare authenticity. South Gippsland is not pretentious.
We are home to real people who are passionate about our area and proud of what we produce. Our attractions and experiences can be understated and sometimes even a little rough around the edges, but we wouldn't have it any other way
Both strategies are now open for community comment until 5.00pm 7 July 2021. Written submissions will be accepted via email to council@southgippsland.vic.gov.au or via post to Private Bag 4, Leongatha VIC 3953.
To know more, visit the draft visitor economy strategy.
Pictures from South Gippsland Shire web page.
Source: http://gippsland.com/ Published by: news@gippsland.com

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Gippsland MP Darren Chester says 15 suspected illicit tobacco store closures highlight organised crime concerns, advocating an 80 percent tobacco excise cut alongside stronger enforcement to combat the black market. - Darren Chester says Gippsland’s 15 suspected illicit tobacco store closures highlight organised crime concerns and calls for tobacco excise reform
Gippsland MP Darren Chester says 15 suspected illicit tobacco store closures highlight organised crime concerns, advocating an 80 percent tobacco excise cut alongside stronger enforcement to combat the black market. - Darren Chester urges Gippsland men to prioritise prostate cancer checks and highlights specialist nursing support for regional patients
Gippsland MP Darren Chester is urging men to prioritise regular health checks and discuss prostate cancer risks with doctors, highlighting specialist nurses’ vital support for patients, families and regional communities. - Farmers across East Gippsland and Wellington are invited to shape regional agricultural priorities, advocacy, support and investment
Farmers across East Gippsland and Wellington are being asked to complete a survey helping three agencies update agricultural priorities, identify emerging challenges and strengthen regional advocacy, support and investment. - RACV survey highlights Gippsland highways among Victoria’s most concerning roads, prompting renewed calls for improved safety
RACV’s 2026 survey ranks Gippsland highways among Victoria’s most concerning roads, citing potholes, poor surfaces and safety issues. Nationals MP Danny O’Brien has outlined a $5 billion regional roads commitment. - Free green waste disposal helps East Gippsland residents prepare properties for upcoming bushfire season from 1 to 30 November 2026
East Gippsland residents can dispose of eligible green waste free throughout November to reduce bushfire risks. Council also encourages safe gas bottle disposal and separating green waste from general rubbish to save fees. - Darren Chester congratulates Gippsland Agricultural Group on successful Gippsland Red Meat Conference in Sale
Darren Chester has praised the successful Gippsland Red Meat Conference in Sale, highlighting industry collaboration, innovation, productivity and the need to reduce red tape for farming families. - Melina Bath seeks Labor explanation on Gippsland children face specialist dental service cuts, longer waits and costly travel for treatment
Melina Bath says Gippsland children face longer waits after regional pediatric dental services were cut, forcing families to travel to Melbourne for specialist treatment. - Darren Chester congratulates Maffra student Jaxon Marshall on National Youth Parliament selection representing Gippsland in Canberra
Maffra Secondary College student Jaxon Marshall will represent Gippsland at the 2026 National Youth Parliament, earning praise from Darren Chester for bringing regional and agricultural perspectives to Canberra. - Martin Cameron and Melina Bath heard Gippsland builders’ concerns, pledge reforms to improve housing affordability and supply
Martin Cameron and Melina Bath met Gippsland builders to discuss housing affordability challenges, citing rising taxes, fees and planning delays. The Nationals and Liberals propose faster approvals, increased land supply and tax relief. - Celebrate the Lakes event highlighting Gippsland Lakes diversity and environmental projects protecting vital local ecosystems
The East Gippsland Catchment Management Authority will host Celebrate the Lakes at Eagle Point, showcasing Gippsland Lakes biodiversity, environmental projects and community efforts protecting local waterways, wetlands and wildlife. - Major GRISS upgrade strengthens Gippsland’s premier indoor sports and events venue for future growth
The upgraded Gippsland Regional Indoor Sports Stadium was officially opened, delivering modern facilities, supporting local jobs, and strengthening its role as Gippsland's leading venue for community sport and major events. - Latrobe Council urges Premier Carroll to fast-track investment, industry growth and secure future jobs in Valley
Latrobe City Council has urged newly appointed Premier Ben Carroll to meet urgently on economic diversification, investment and job creation as the region faces energy transition, manufacturing job losses and Yallourn 2028 closure.
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