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Latrobe City tourism reports commissionedTwo reports, to be commissioned by Latrobe City Council, will provide a comprehensive analysis of the tourism product within the municipality and a review of the Latrobe Visitor Information Centre By Latrobe City - 6th October 2010 - Back to News , both with a view to strengthening the marketing and potential investment attraction of the region.
Latrobe City’s General Manager of Economic Sustainability, Allison Jones, said this report would provide a tool for understanding Latrobe City’s products and strengths, our point of difference and how we fit within the wider Gippsland branding. It will also assist us to make informed decisions for strategic actions for appropriate marketing, funding applications and investment attraction.
"The review of the Latrobe Visitor Information Centre will ensure continued effective service delivery which will meet the needs of tourism into the future. The review will provide an understanding of issues impacting visitation and service delivery from the current location of the information centre and will consider emerging visitor and technological trends and how these may guide future service delivery with the final recommendations," Ms Jones explained.
Ms Jones added that the two projects will be conducted over the next eight months, with final reports presented for Council’s consideration in May.
"Consultation will be undertaken with a range of stakeholders and community members including, local and state government, businesses, town groups, and individuals. There will also be a community consultation period early next year," Ms Jones said.
Latrobe City’s mayor, Councillor Kellie O’Callaghan acknowledged that tourism was a significant industry for Latrobe City.
"We appreciate the benefits of a thriving tourism industry and appropriate marketing. These reports have been commissioned to gain an understanding of the current tourism trends, to inform promotional strategies, and to allow informed decisions regarding future tourism development," Cr O’Callaghan concluded.
Media Enquiries:
Jeremy Bein, Media Relations Coordinator
Telephone: 5128 5458 or 0407 862 977
Jacinta Kennedy, Manager Community Relations
Telephone: 5128 5421 or 0401 824 195
Source: www.gippsland.com Published by: news@gippsland.com
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