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Danny O’Brien urges Gippsland tobacco retailers to obtain licences as new state licensing scheme is enforced from 1 February 2026

Danny O’Brien urges Gippsland tobacco retailers to comply with Victoria’s new licensing scheme, aiming to curb illegal sales, organised crime, and ensure consistent enforcement for safer regional communities.

By news@gippsland - 6th February 2026 - Back to News

Local legitimate tobacco retailers are being urged to ensure they are properly licensed, with Victoria’s new tobacco licensing scheme now enforced as of 1 February. The Nationals Member for Gippsland South, Danny O’Brien said while the Allan Labor government was late to act, the introduction of a licensing scheme was a step that The Nationals had been calling for over many years.

Danny O’Brien said the new tobacco licensing scheme, long advocated by The Nationals, helps combat illegal trade, organised crime, and threats to regional communities

Danny O’Brien said the new tobacco licensing scheme, long advocated by The Nationals, helps combat illegal trade, organised crime, and threats to regional communities

Mr O’Brien said, "This is a reform we have pushed for in an effort to crackdown on the unchecked illegal tobacco trade that has fuelled organised crime, violence and firebombings that have put regional communities at risk. With enforcement now in place, it’s important that local businesses understand their obligations and do the right thing by applying for a licence if they sell tobacco."

Tougher tobacco laws

Mr O’Brien said Gippsland had not been immune from the impacts of the illicit tobacco trade, with residents raising concerns about illegal sales and the strain placed on councils and police. "For years, local authorities have been left to deal with this problem with very limited powers, while organised crime has flourished.

"In 2017 the Wellington Shire spent over $10,000 prosecuting a case in 2017 for a small fine result. The Nationals previously attempted to introduce legislation for a strict licensing scheme, fit and proper person tests, stronger police powers and serious penalties, but Labor refused to support it at the time," he said.

Mr O’Brien said he hoped the new system would now be enforced properly and consistently, particularly in regional areas. "A licensing scheme will only work if it is backed by strong enforcement and real consequences for those who break the law. I encourage legitimate retailers to get licensed and operate within the law."

Pictures from Danny O'Brien MP Instagram page.


Source: http://gippsland.com/

Published by: news@gippsland.com



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