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Quotes to get your site to sell

Using testimonies form past customers can draw new ones in

By Christian Harris - 22nd August 2000 - Back to News

Tell us your opinionSee what others have said

Using powerful testimonal quotes from past visitors can do a lot to propell your e-business into the lime-light.

Testimonial quotes are comments people have made about your site, service and the goods you provide. Favourable comments can make a huge difference to the success rate of your sales.

On an e-commerce enabled site, people need to be re-assured about the on-line shopping experience. Not only do they want this comfort,but they want to hear it from everyday people, like themselves, who have bought goods online and survived to tell the tale.

With new research showing that people are having trouble trusting the internet, encouragng a personified angle to your site can make all the difference.

These responses can be encouraged relatively easily from customers during the period of site evaluation or after-sales follow-ups. Simply ask if they would mind writing a few notes about their shopping experience on your site.

Posting a few quotes throughout your web-page will instill and enforce the e-commerce concept in the minds of your visitors. It will raise awareness and confidence levels for the people who are still unsure about making an internet purchase. Getting your customers to sell your products for you has never been so simple.


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