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Multi-Mailing gets you noticed

The multi-directional key to promoting your website

By Emma Kae - 26th September 2000 - Back to News

The Internet is the fastest growing network of information, communication and business. With thousands of new sites going up daily it is impossible to reach every user and let them know that your site is the site to frequent.

Though you may not reach every man and his dog, you can improve your visitor rate and responsiveness to your marketing efforts.

With such a hugely vast plane to cover, it makes sense to use both on and offline marketing strategies to increase awareness and build traffic on your site.

Use both methods in a way that compliment one another, rather than serve as competition. A great example of this interaction is multi-mailing: using a combination of e-mail and postal marketing.

  • e-mail
    • appeals to the spontaneous nature of many people. Finding a message in their inbox may sometimes influence people to use the site more efficiently because they can link to it immediately. This means the consumer is less likely to forget, or put your notice aside.

  • postal
    • appeals to those who like to have something to reinforce your electronic messages. Many people are still a little nervous about the constant growth in technology and are more confident with paper in hand. They like the choices they have with this form of media. They can hold it, view it, refer to it, file it, and if the mood takes them, respond to it.

    Use e-mail to:
  • create traffic on the site with a link to the page
  • launch offers exclusive to the website
  • introduce customers to updates on the site


    • Use postal to:
  • promote the website to people who may not be big users of the Internet
  • raise awareness about benefits that are limited to the site
  • talk about what your site has to offer in lengthier text – as only short, bold text should be on the internet
  • familiarise future customers with your website - what to expect and how to manoeuvre their way around the page


    • The combination of both mediums gives your consumer a wide spectrum of options for response. This can increase the likelihood of your success. In sending your message twice you will find several ways to raise awareness of your business and reinforce what you have to say.


    Source: http://gippsland.com/

    Published by: office@messenger.com.au



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