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Practical Marketing Assistance For Small Business

Warragul workshop to assist small business operators in developing practical skills and techniques for business

By GACC - 4th September 2002 - Back to News

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A workshop will be held in Warragul to assist small business operators in developing practical skills and techniques to market and promote their business. The workshop is jointly funded by the Gippsland Area Consultative Committee (Gippsland ACC) and the Baw Baw Shire Council and will be presented Mr Roy Hardman and Ms Robyn Neeson of Innovative Practical Marketing Pty Ltd.

The workshop titled IMPACT or Immediate Marketing Practices that Account for Cash Turnaround, has been specifically tailored to meet the needs of small business operators in the Gippsland region. It is designed to provide business operators not only with a sound understanding of general marketing techniques but also applies those techniques on the ground, maximising opportunities for businesses to work together to promote their businesses.

"Marketing as a core component of the business planning process has been identified as a key issue for small business in Baw Baw Shire and the Gippsland region as a whole", said Ms Turner, Small Business Assistance Officer with the Gippsland Area Consultative Committee.

The Baw Baw Shire Council has welcomed the opportunity to work in partnership with the Gippsland ACC to provide direct and targeted assistance to small business and to businesses operating in regional centres.

"In particular, the workshop will demonstrate techniques business operators in regional centres can use to promote their business without spending a fortune on advertising," Ms Turner said.

The IMPACT Workshop will run for a total of nine hours over three sessions commencing Wednesday 18 September at the Old Shire Hall, corner Queen and Smith Streets, Warragul, from 6pm to 9pm. The final two sessions will be held on Wednesday 25 September and Wednesday 2 October.

Normally priced at $350 per person, the workshop is being directly subsidised by the Small Business Assistance Officer at the Gippsland ACC and the Baw Baw Shire Council to a cost of only $100 per participant. A light supper and refreshments will also be served.

"This workshop is a lifetime investment for small business operators in Baw Baw Shire. The benefits gleaned from the workshop will provide lasting benefits to your business," Ms Turner said.

For more information and/or registration, please call either Alison Turner, Small Business Assistance Officer with the Gippsland ACC on 5175 0600 or Karen Taylor, Economic Development Officer, Baw Baw Shire Council on 5624 2522.


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