Strategy To Put Culture On Tourism MapGippsland’s wealth of cultural activities is set to become a key player in the local tourism industry By Karen Gregory - 7th November 2002 - Back to News •Tell us your opinion •See what others have said The region is about to build on Victoria’s reputation as the cultural centre of Australia by marketing and promoting its arts, festivals, heritage and cultural attractions.
Gippsland Local Government Network has endorsed a Tourism Strategy that marks cultural tourism as a major growth area of the industry.
GLGN Chairman, Councillor Malcolm Hole, officially launched the strategy at the Court Theatre Stratford on Thursday 7 November. To reflect the Gippsland wide nature of this partnership project it was also launched at two other venues across Gippsland on the same day - West Gippsland Arts Centre, Warragul and Meeniyan Art Gallery, Meeniyan.
Councillor Hole said that the strategy would tap into opportunities to develop a significant cultural tourism market in Gippsland.
"Traditionally, Melbourne is seen as the epitome of culture and arts innovation in Australia, but cultural activities and attractions extend far beyond metropolitan boundaries.
"We want to encourage people to look further afield, to explore our largely untapped outlets of creativity and abundance of cultural attractions.
"We have museums, historic sites, performing arts companies, festivals, galleries, art studios – in short, all the attractions that many shires depend upon as their main source of tourism. Here in Gippsland, these great attractions have previously gone largely unrecognised as we concentrated on marketing our superb mountains, lakes and waterways."
Work began on the strategy in 2001 when Wellington Shire Council invited the Gippsland shires of Bass Coast, Baw Baw, East Gippsland, Latrobe City and South Gippsland to join a partnership to develop cultural tourism in the region.
The Creative Gippsland Network was formed and Pathfinder Marketing was commissioned to explore opportunities for branching into the cultural tourism market.
Research and development of the strategy was funded by Arts Victoria and it will be implemented under Federal Government’s regional assistance program.
The launch of the Creative Gippsland strategy coincides with the release of the long awaited statewide Tourism Victoria Cultural Tourism Strategy.
Project officer Carolyn Crossley said key priority actions of the strategy includes moves to strengthen the Creative Gippsland Network and to encourage cultural and heritage organisations to join their local tourism association and become part of the tourism industry.
The network, which is currently producing promotional and marketing material including an information web site, will also play a prominent part in regional tourism events, using them to introduce and promote cultural tourism opportunities to tourism operators both within Gippsland and in the broader tourism marketplace.
"It’s important to keep tabs on our potential market to ensure that this strategy is properly targeted and developed," said Carolyn.
"We will work with cultural, heritage, festivals and arts organisations and arts enterprises to develop consistent and comparable data collection and visitor surveys."
Further, we will assist the development of joint ventures and partnerships between our tourism and cultural sectors, with the aim to maximise yield and length of stay.
"This strategy will provide a framework for development of a partnership between tourism and culture and the successful marketing of the product to the Gippsland communities and the wider tourism market."
Source: www.gippsland.com Published by: news@gippsland.com
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Team of 'dino hunters' will embark on the first 'dinosaur dig' at Inverloch since the COVID-19 pandemic. - Melina Bath slam Labor's 'Ghost Camping Policy', urges action to support regional tourism and fix booking failures
Melina Bath criticised Labor's flawed free camping policy, with "ghost camping" causing vacant sites, hurting tourism, and prompting renewed calls for booking penalties and fairer management of national parks. - Baw Baw Shire Council and Myli urge locals to support for Culture and Connection Precinct
Baw Baw Shire Council and Myli seek support for a Culture and Connection Precinct funding campaign to build an inclusive library, exhibition space, and community centre. - Deteriorating Tidal River centre at Wilsons Promontory National Park spoils tourism and needs immediate upgrades
Gippsland boasts top beaches, including Squeaky Beach, ranked best in Australia. However, the decaying Tidal River information centre tarnishes the experience. Urgent upgrades are needed to match world-class facilities. - Robert Edis, Lynne Kahsnitz and Sally Kendall win East Gippsland Shire Council Environmental Sustainability Strategy to 2032 survey prizes
East Gippsland Shire Council is stepping up its protection for local biodiversity, ecology and ecosystems, endorsing a new environmental protection strategy that charts a course for the next decade. - Three new breweries in from Orbost, Warragul and Traralgon helping put Gippsland on the beer lover's map
Three new breweries in Gippsland for you to visit. - Wellington Shire wellness map list of tracks and trails close to town centres to encourage you to spend time in the spring sunshine
Wellington Shire council is encouraging you to get active close to home. - New interactive groundwater map to allow customers easy access launched by Southern Rural Water
New interactive groundwater map launched in southern Victoria to simplify access to groundwater information, including aquifer management units, Groundwater Management Areas, and management rules. - Gippsland to benefit from $3.9M investment from Victorian government through Regional Tourism Investment Fund
Victoria's Regional Tourism Investment Fund will invest $3.9 million to develop walking trails and epicurean offerings across Gippsland, creating jobs and driving tourism. - Backtracking by Andrews Labor government on axing requirement for government to put public notices in local newspapers
State Labor appears to be backtracking on its latest attack on transparency and accountability which would have axed the requirement for the government to put public notices in the local newspaper. - Myli and the Baw Baw Arts Alliance support proposed Culture and Connection Precinct
Momentum continues to build for the landmark precinct with local library organisation Myli (My Community Library) and the Baw Baw Arts Alliance affirming full support for the proposed $30 million Baw Baw Culture and Connection Precinct. - Lakes Entrance celebrates recognition as finalist in prestigious Victorian Top Tourism Town Award
Lakes Entrance celebrates as finalist in 2023 TAC Victorian Top Tourism Town Award, praised for nature, culture, and charm. Congrats to Ballarat, and commitment to eco-friendly tourism highlighted. - New 50 km Omeo Mountain Bike Park trails open, supported by $1M investment, boosting tourism and local economy
Omeo Mountain Bike Park opens 50km of new trails, supported by a $1M investment, boosting tourism and the East Gippsland economy. The project includes diverse runs, facilities, and a future 100km expansion. - Omeo Mountain Bike Trail has first section now open and ready to help boost local tourism and outdoor activities
Local MP Darren Chester announced the opening of the Omeo Mountain Bike Trails, which were funded by all levels of government and will boost the region's visitor economy. - National Farmers' Federation and industry leaders protest live sheep export ban during Agriculture Minister Murray Watt speech
Industry leaders, including the National Farmers' Federation, walked out of Agriculture Minister Murray Watt's speech protesting Labor's decision to ban live sheep exports. David Littleproud criticised Labor's lack of industry understanding. - Dan Andrews walks away from apology opportunity for dismissive comments on toxic bullying culture allegations in Victorian Labor party
Premier Daniel Andrews has walked away from another opportunity to apologise for comments dismissing a Labor MP's allegations of a toxic bullying culture within the Labor Party as "fantasy". - Croxon Ramsay architects appointed to design $30M community facility for Baw Baw Culture and Connection Precinct
A tender to develop detailed designs for the proposed Baw Baw Culture and Connection Precinct has been awarded by Council signalling another key step forward with the landmark project. - Debate over BMX track built illegally Cape Woolamai foreshore by Bass Coast Shire Council Deputy Mayor Cr Rochelle Halstead
Emotional debate over illegal BMX Track on Cape Woolamai foreshore prompts council's proactive strategy development for safe facilities. - Allan Labor government invests $5.2M in regional Victoria via $25M Council Support Package to improve tourism and infrastructure
Labor government boosts regional Victoria with $5.2M in grants from the $25M Council Support Package. Projects enhance tourism, infrastructure, businesses, and community support across Gippsland, Latrobe City, South Gippsland, and East Gippsland. - Community members needed to join workgroup for $30M Baw Baw Culture and Connection Precinct
Community members are being sought out by the council and are needed to help guide design and delivery of a landmark precinct. - Feedback wanted on update to flood map overlays in amendments to Baw Baw planning scheme
A proposed amendment to the Baw Baw Planning Scheme to update flood maps for existing overlay controls is now on public exhibition. - Minister Fiona Nash and National Farmers Federation have incredible contributions to agriculture and farming industry acknowledged
David Littleproud expresses gratitude to Fiona, highlights the importance of leadership, and pledges support for various agricultural challenges, emphasising common-sense solutions and the value of storytelling. - Marlo to Cape Conran path that was funded for 2020 bushfire recovery lacks progress and impacts local tourism says Tim Bull
Tim Bull criticises lack of priority for Marlo to Cape Conran tourism pathway. He cites delayed progress and uncompleted recovery projects, urging better treatment and infrastructure attention. - Loch Sport Holiday Park and Woodside Beach Caravan Park operation will give boost to tourism in Wellington Shire
The successful leaseholders for Loch Sport and Woodside Beach caravan parks have been announced, ensuring improved services, infrastructure, and visitor experiences through comprehensive tender processes. - Round two applications open to join Project Reference Group for Baw Baw Culture and Connection Precinct
A second round of applications are now open for community members to join a Project Reference Group (PRG) for the proposed Baw Baw Culture and Connection Precinct. - Rokeby to Neerim Trail gets $4M funding upgrade from Victorian government Regional Tourism Investment Fund
The popular Rokeby to Neerim Trail is set for a $4 million upgrade thanks to funding secured by Baw Baw Shire Council through the Victorian government's Regional Tourism Investment Fund (RTIF). - East Gippsland Shire Council strengthens the region through Economic Development Strategy
A new strategy to strengthen the region's economy and support existing and emerging industries has been adopted by East Gippsland Shire Council. - Gippsland Regional Indoor Sports Stadium starts 2022 with over twelve major events to boost tourism for Latrobe City
Latrobe City started the year in style with a baker's dozen of big events bringing in significant visitation and tourism dollars throughout the municipality. - Latrobe City in Gippsland ready to host 2026 Commonwealth Games events and get economic and tourism boost
Premier's announcing Latrobe City as host city to the 2026 Commonwealth Games. - Bass Coast Shire Council to tackle housing crisis with new Affordable Housing Strategy
Bass Coast Affordable Housing Strategy addresses the housing crisis in Victoria, focusing on affordability, homelessness, and community collaboration, advocating for partnerships and government support to provide affordable housing in the region. - New sections of the duplicated Princes Highway at Flynn and Kilmany to put in use in January 2023
Darren Chester has urged motorists to be alert to changing conditions on the Princes Highway as new sections of the duplication project between Traralgon and Sale are completed. - Omeo celebrates official opening of Stage 1 of Mountain Bike Trails, marking a major milestone for adventure tourism and community growth
Omeo celebrates the opening of Stage 1 of its Mountain Bike Trails, featuring 50 km of trails, state-of-the-art facilities, and plans for expansion, boosting tourism, community health, and economic growth. - Labor appoints Labor mate Ben Hubbard as the new Chair and Director of VicForests to put jobs through wood chipper
A former Chief-of-Staff to Labor Prime Minister Julia Gillard has been covertly appointed to lead the Andrews Labor government's radical destruction of Victoria's sustainable native timber industry. - Haunted Hills Mountain Bike Park trails in Moe to be further extended via Regional Tourism Investment Fund
Victorian Government is supporting the extension of a popular mountain bike track in Gippsland. - South Gippsland Shire Council adopts 2023 Asset Management Strategy
South Gippsland Shire Council adopts revised Asset Management Strategy for owned assets. - Giant Gippsland Earthworms and Hooded Plovers get $500,000 from Morrison government Threatened Species Strategy Action Plan
Community-led program that aims to conserve, restore and protect native wildlife that share the same habitat. - New Phillip Island Waterfront Brewery and Distillery gets $1.2M from Victorian Regional Tourism Investment Fund
Bass Coast Shire Council approves landmark of new Phillip Island Waterfront brewery and distillery. - Project Reference Group appointed to help guide design, advocacy and delivery of the Baw Baw Culture and Connection Precinct
A project Reference Group (PRG) has been formally appointed by council to help guide design, advocacy and delivery of the proposed Baw Baw Culture and Connection Precinct. - Large artworks installed at along Great Victorian Rail Trail with $1.2M funding from Regional Tourism Investment Fund
Large public artworks along the Great Victorian Rail Trail, supported by the Victorian government, enhance the trail's beauty and cultural significance, attracting more visitors to the region. - Community feedback wanted on Baw Baw Shire Council Environmental Sustainability Strategy
Council is seeking valuable community input to guide the development of a new environmental sustainability strategy for Baw Baw Shire. - Darren Chester commits $2.7M to complete Snowy River Railway Trestle Bridge restoration, boosting local heritage, tourism, and economy
Darren Chester has committed up to $2.7 million to complete the restoration of Snowy River Railway Trestle Bridge, enhancing local heritage, tourism, and economic growth if the Coalition wins the federal election. - Inverloch coastal erosion needs action from Andrews Labor government to protect public infrastructure and tourism says Melina Bath
Melina Bath calls for urgent government action to mitigate Inverloch coastal erosion and protect public infrastructure. She suggests short-term measures and highlights the need for leadership and urgency. - Delay in start of regional Victoria roadworks revamp due to slow design process will put communities at risk
Poor road conditions in Victoria are costing lives and the failure to fast-track the design process for life-saving road projects has resulted in communities being at risk. - Mallacoota-Genoa Road crumbles as promised $10M upgrade remains clear puts lives at risk
The $1.3 million Lakes Entrance Old Slipway redevelopment, backed by federal and local government funding, nears completion, enhancing the coastal area for residents and visitors, says Federal Member Darren Chester. - Bass Coast Shire receives Silver for Visitor Information Centre and GOLD for the Local government Award at 2022 Victorian Tourism Awards
Bass Coast Shire awarded with gold and silver for Tourism Awards and other services they have provided and milestones achieved. - Delivering safe water for next 50 years launched at Officer Primary School with Central and Gippsland Region Sustainable Water Strategy
The Gippsland Region Sustainable Water Strategy was developed to ensure access to safe drinking water and strengthen resilience. - Cowes cultural centre to be named by local traditional owners Bunurong Land Council
Community involvement in naming historic cultural centres, honouring Bunurong Land Council. Council embraces reconciliation and recognizes First Nations heritage. - Destination Phillip Island has partnership extended with Bass Coast Council until December 2025 to boost tourism efforts
Bass Coast Shire Council has extended its partnership with Destination Phillip Island (DPI) for 18 months, enhancing tourism development and marketing efforts in the region until December 2025. - Gippsland agricultural and pastoral societies grants of up to $10,000 available until 13 October 2023 to support rural events and infrastructure
Local agricultural and pastoral societies can apply for grants up to $10,000 to support rural shows and event infrastructure. Nationals MP Tim Bull emphasises their importance for regional communities. - Cowes Cultural and Community Centre to celebrate official opening on 2 November 2023
The Bass Coast Shire Council has announced that the new Cowes cultural center opens to the public on November 2, 2023. The official launch, featuring Mayor Cr Michael Whelan and government officials, is set for October 28. - East Gippsland Council seeks federal support to transform Bairnsdale into a vibrant regional arts and culture precinct
East Gippsland Shire Council seeks federal support to plan a vibrant Bairnsdale arts precinct, boosting tourism, community wellbeing, local economies, and cultural experiences on a prime river-facing site. - Div Pillay keynote speaker on Embracing Cultural Diversity for International Women's Day on 9 March at Phillip Island Winery
Celebrate cultural diversity with us this International Women's Day, by joining a special lunch on 9 March. - Div Pillay keynote speaker on Embracing Cultural Diversity for International Women's Day on 9 March at Phillip Island Winery
Celebrate cultural diversity with us this International Women's Day, by joining a special lunch on 9 March. - New cultural centre in Cowes launches 1 November 2023
Bass Coast Shire Council is excited to unveil Cowes' new cultural centre. Join us for a program launch event on November 1st, 2023, featuring previews and an opportunity to explore the centre. - Progress made on key strategies for economic development, visitor and arts in South Gippsland
The Economic Development Strategy highlights achievements such as an investment attraction program, involvement in renewable energy, industrial land assessment, and business support programs, with 95% completion. - Berninneit cultural centre in Cowes officially inaugurated on 1 November 2023 after completing an 18 year journey
Week-long celebration of the new Cowes cultural centre, Berninneit expected to bring cultural enrichment and economic value to the region, with over 100,000 visitors anticipated annually. - Apply now for federal 'Smart Farms Small Grants' of upto $250,000 to do two-year soil extension activities on local farms
The national soil strategy is a government funding that prioritises soil health, empowers soil innovation and stewards, and strengthens soil knowledge and capability to improve soil management for better profit. - Cowes Cultural and Community Centre gets $5M federal funding from Building Better Regions Program
Federal Government's Building Better Regions Program, for the construction of the Cowes Cultural and Community Centre. - Andrews Labor government leaves farmers vulnerable to foot and mouth disease with refusal to better protect Victorian agriculture industry
Labor government neglects the agriculture sector, ignoring the biosecurity threat and the refusal to support changes to better protect the agriculture industry.
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