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Toying with the Customer

Virtual toys brought to life online

By Geneva J. King - 8th January 2001 - Back to News

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She's not only one hot babe with dream cars, dream jobs, and a dream home, now she's gone virtual and is inviting you to come and play. Barbie is calling your name. It's imagination meets shopping -- rich media all grown up into a product that everyone wants to experience.

In a new display of try before you buy, multimedia companies are bringing virtual toys to life online. Amazing new technology shows the toys in a brand new light.

The Rokenbok construction site in the VR (virtual reality) room allows kids to use loaders and other equipment to move earth in a construction area. The best part for parents: you don't get dirty when you're playing with virtual dirt.

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