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Summer ads take flight with British Airways
An innovative look at the world of online advertising
By Pamela Parker - 26th October 2000 - Back to News
Tell us your opinion See what others have saidWhen British Airways places online advertisements, it isn't going for a
direct response. After all, when was the last time you saw a
travel-related ad, clicked on it, and booked a seat on a plane? For
British Airways, it's all about branding.
To introduce the latest in superior service - the flat bed seat
To make the business traveler aware that this is a very innovative company
To emphasize other values already associated with the airline: outstanding service and worldliness
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