Summer ads take flight with British Airways

An innovative look at the world of online advertising

By Pamela Parker - 26th October 2000 - Back to News

When British Airways places online advertisements, it isn't going for a direct response. After all, when was the last time you saw a travel-related ad, clicked on it, and booked a seat on a plane? For British Airways, it's all about branding.

Their aim?

To introduce the latest in superior service - the flat bed seat

To make the business traveler aware that this is a very innovative company

To emphasize other values already associated with the airline: outstanding service and worldliness

Want to know how they got there?

Click here for more.

Source: http://gippsland.com/

Published by: office@messenger.com.au