Gippsland Portal

Gippsland Portal Local News:
Summer ads take flight with British Airways

An innovative look at the world of online advertising

By Pamela Parker - 26th October 2000 - Back to News

Tell us your opinionSee what others have said

When British Airways places online advertisements, it isn't going for a direct response. After all, when was the last time you saw a travel-related ad, clicked on it, and booked a seat on a plane? For British Airways, it's all about branding.

Their aim?
  • To introduce the latest in superior service - the flat bed seat
  • To make the business traveler aware that this is a very innovative company
  • To emphasize other values already associated with the airline: outstanding service and worldliness

  • Want to know how they got there?

    Click here for more.


    Published by:

    If you are the author of this story you can edit it by clicking here

    There are no responses to this topic yet.
    Start the discussion now

    Note: To start the discussion you will have to login with your member account.

    Related Articles

    Let Emma add your News

    Baw Baw Bass Coast Cardinia East Gippsland Latrobe City South Gippsland Wellington
    © 2001-2021 Print this page | Email a friend this page | Subscribe to Newsletter | Feedback / Inquiries | Login
    Edit Page | Edit Site | Uploader | Admin : 1.00 sec