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Summer ads take flight with British Airways

An innovative look at the world of online advertising

By Pamela Parker - 26th October 2000 - Back to News

When British Airways places online advertisements, it isn't going for a direct response. After all, when was the last time you saw a travel-related ad, clicked on it, and booked a seat on a plane? For British Airways, it's all about branding.

Their aim?
  • To introduce the latest in superior service - the flat bed seat
  • To make the business traveler aware that this is a very innovative company
  • To emphasize other values already associated with the airline: outstanding service and worldliness


    • Want to know how they got there?

    Click here for more.

    Source: http://gippsland.com/

    Published by: office@messenger.com.au



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