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Advanced E-Commerce Workshops For Small To Medium Businesses

E-commerce has evolved from a dream to become a key lever for growth in businesses both large and small

By Emma Kae - 6th August 2002 - Back to News

A once-off business enhancement program is coming to Gippsland. The E-commerce Advantage Workshop is designed to inform, assist and support the implementation of electronic commerce (e-commerce) in Victroia’s small to medium sized business enterprises.

The course, which runs over the first weekend in September, will provide 12 people (limited places available, book yours now!) with education and practical skills for the implementation of e-commerce in business, combining both theoretical and hands on learning techniques.

Upon completion of the two-day program, participants will receive nationally recognized TAFE business course credits in Module 1 e-Commerce Business Communication Processes and Module 2 & 3 e-marketing & e-business.

The commencement of the course is supported by the Federal and State Government, who believe that e-commerce plays a vital role in providing Australian businesses with a new window of opportunity for locating and communicating with customers both here in Australia and around the world.

The outcomes of the workshop include…

• An understanding of what is meant by e-commerce and how it can be used to enhance your business
• An understanding of on-line marketing and promotion of products and services and how to put strategies in place to address or improve those practices
• An understanding of search engines, electronic Business promotion, business to business transactions and virtual shopping
• The ability to communicate and do business using electronic tools
• The ability to evaluate present electronic business infrastructure and prepare it for the implementation of e-commerce practices
• The ability to determine the needs of your business in relation to e-commerce
• The ability to identify the steps for their business, what actions to take (how and when) based on realized needs and opportunities
• The ability to clarify and determine a future pathway for e-commerce within their individual business infrastructure
• The examination of companies that have been successful in incorporating e-commerce into business operations
• Learn how to decrease the cost of finding buyers
• Learn how to expand business markets globally
• An individual IT e-commerce strategy including an IT skill audit, a project costing analysis and marketing strategy

Course Dates and Information:

Module 1: Saturday 7th Sept 2002

9.00am – 5.00pm

Module 2 & 3: Sunday 8th Sept 2002

9.00am – 5.00pm

At the Computer Staff Training Lab, Monash University, Gippsland Campus (located in Churchill).

The program is recommended for representatives of small and medium sized enterprises, such as:

• Owner/CEO
• Business Manager
• Marketing Manager
• Export Manager
• Advertising Manager

Cost

The course is only $140 per person! Includes all learning material, computer lab time and morning tea, lunch and afternoon tea on both days.

Click here to book your place at the E-commerce Advantage Workshop!

Source: http://gippsland.com/

Published by: news@gippsland.com

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