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Southern Rural Water invites Victorians to name a Gippsland heifer on National Cow Appreciation Day, fostering community engagement and celebrating dairy heritage

Southern Rural Water celebrates National Cow Appreciation Day by inviting Victorians to name a Gippsland heifer, promoting community engagement and celebrating the region's dairy heritage.

By news@gippsland - 9th July 2024 - Back to News

Southern Rural Water is celebrating National Cow Appreciation Day by giving Victorians the chance to name a Gippsland heifer and prove a personal touch can boost productivity. Celebrated annually on the second Tuesday in July, National Cow Appreciation Day recognises all that is brilliant about bovines and marks the start of Southern Rural Water's Name the Cow Campaign.

Name Gippsland's iconic cow! Win the chance to name her, receive a special certificate, and test if named cows produce more milk. Share your winning name and reason by 26 July 2024

Gippsland water management

Southern Rural Water manages the water that's the lifeblood of Gippsland's agricultural economy and powers Victorian dairy hub the Macalister Irrigation District. Southern Rural Water Manager Water Supply Matt Cook said the campaign is a light-hearted initiative to give rural communities a laugh and another reason to be proud of the 'girls' who make Gippsland great.

"Some may think Southern Rural Water is pulling the udder but we're serious when it comes to investing in Gippsland's farming community. Over 20 years, we've invested $190 million modernising the district's irrigation infrastructure to make it more efficient for farmers to produce milk and secure the region's thriving agricultural economy," he said.

Join cow-naming fun

Matt is encouraging anyone who appreciates the work dairy farmers do putting milk on our tables every day to embrace the fun and get involved. "Anyone in Victoria can take part in the game that requires people to submit their suggested cow name and the reason behind it online at Southern Rural Water website.

"Local heroes, famous family members, sporting legends, regional trailblazers, community icons, we want people to get creative and tell us why their cow's name needs to be at the top of the podium," he said.

Name cow contest

Eligible entrants need to submit their entry before midnight on Friday, 26 July when submissions close with the winning entry to be announced mid-August. Matt said the lucky entrant's winning name will be given to one of local dairy farmer James Clyne's cows to test research that suggests cows with names produce more milk.

"James Clyne is one of the many farmers in Macalister Irrigation District whose businesses have benefited from Southern Rural Water's long-term investment in the region. We'll work with James to track the winning cow's performance over 12 months and report on the results on National Cow Appreciation Day next year," he said.

Pictures from East Gippsland Water website.

Source: http://gippsland.com/

Published by: news@gippsland.com