Gippsland Portal

Gippsland Portal Local News:
Netting your audience online

How to capture the attention of the online audience

By Emma Kae - 10th April 2001 - Back to News

Tell us your opinionSee what others have said

In a market as diverse, driven and ever changing as the Internet, it is no wonder companies are exploring alternatives to the traditional online advertising model.

The weaknesses of the current model are beginning to show in the light. However, unless these entrepreneurs understand the unique way in which the Internet functions and the interactivity of users, it may become a case of history repeating. The traditional media model concept of "we feed, you absorb," is completely useless. The success rate is just not there without the acceptance and enthusiasm of the user.

Click here to read more on this subject:'s article "Capturing The Elusive Online Audience".


Published by:

If you are the author of this story you can edit it by clicking here

There are no responses to this topic yet.
Start the discussion now

Note: To start the discussion you will have to login with your member account.

Related Articles

Let Emma add your News

Baw Baw Bass Coast Cardinia East Gippsland Latrobe City South Gippsland Wellington
© 2001-2020 Print this page | Email a friend this page | Subscribe to Newsletter | Feedback / Inquiries | Login
Edit Page | Edit Site | Uploader | Admin : 0.83 sec