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Netting your audience online
How to capture the attention of the online audience
By Emma Kae - 10th April 2001 - Back to News
Tell us your opinion See what others have saidIn a market as diverse, driven and ever changing as the Internet, it is no wonder companies are exploring alternatives to the traditional online advertising model.
The weaknesses of the current model are beginning to show in the light. However, unless these entrepreneurs understand the unique way in which the Internet functions and the interactivity of users, it may become a case of history repeating.
The traditional media model concept of "we feed, you absorb," is completely useless. The success rate is just not there without the acceptance and enthusiasm of the user.
Click here to read more on this subject: Internet.com's article "Capturing The Elusive Online Audience".
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