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Image works

Using realistic photography to boost your sales

By Connor Stewart - 26th September 2000 - Back to News

When running an e-commerce site which features photographs of your product range, one must be very careful to create an image which presents each object in its best realistic light.

Though it may seem a minor detail, an accurate representation can play a big role in the pre-purchase considerations, and result in a successful sale.

Consider this situation. You are thinking about making a once-off purchase of expensive jewellery. Because you are spending quite a large amount of money you want to be assured that what you see on the screen is what you will be getting. Would you invest your hard-earned cash into buying something you seen in a dark grainy picture on the screen? I don’t think so.

Each merchant needs a service solution to allow each could-be buyer to control closer inspection of your products. The fully interactive viewing experience can be an effective measure of maintaining customer satisfaction.

Using this technology, the user can pan, zoom, spin and even animate the high-resolution image of their choice. How? Using Xippix’s ImagePump. Using this tool on your e-business site involves registering for an account with the hosting service. Once this has been set up, any number of images can then be uploaded to the server in a standard format. From there the images are sorted and organised, creating previews to be published on your site.

The fees for this service are arranged individually based on size, site traffic and the number of images you upload. Take advantage of the free trial period, and decide whether this image composer is a worthwhile investment for you.
Source: http://gippsland.com/
Published by: office@messenger.com.au

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