SMS - the advertisers new best friendRead on to find out why By Emma Kae - 1st June 2001 - Back to News Though the concept is still reasonably small and largely confined, the SMS market is opening as a new portal for advertisers. It’s simple, fast and direct to the consumer. Though it is yet to become mainstream, this is one marketing tool that could quite possibly work.
Party promoters are moving away from pole-plastering, placing ads in free streetpress and handing flyers to bleary-eyed clubbers staggering loosely out of venues. The night club industry's adoption and use of SMS, (text-messaging) has converged the use of text and viral marketing all in one hit.
And it appears to be successful. In fact, one of Sydney’s top night venues has adopted this method as a means of advertising to its patron database as one of its major plans of attack. Upon canvasing about 400 people who had supplied their phone numbers to the club, they received 250 replies!
Want to read more on the SMS sensation? Click here for the Australia.Internet.com article “Wireless By Night”
Source: http://gippsland.com/ Published by: office@messenger.com.au
Related Articles- New Heart Morass watering infrastructure strengthens Gippsland Lakes wetland health and protects freshwater flows for future generations
New watering infrastructure at Heart Morass enables controlled freshwater flows, reducing salinity and supporting wetland health, wildlife habitat and long-term resilience across the Gippsland Lakes. - New Flight Test Command Centre opens at Latrobe Airport, boosting advanced aviation jobs, investment and innovation
A new Flight Test Range Command Centre at Latrobe Regional Airport has opened, supporting advanced aviation research, attracting investment, strengthening local businesses and creating new jobs across Gippsland. - New Bairnsdale footpath to improve access between Princes Highway and key health and community facilities
A new 280-metre concrete footpath will link Bairnsdale’s Princes Highway with key health and community facilities, improving safety and accessibility for pedestrians, with construction beginning September 21 and lasting six weeks. - New Bairnsdale worker accommodation nears completion, boosting healthcare workforce capacity across East Gippsland communities
Bairnsdale new 28-apartment healthcare worker accommodation is nearing completion, providing affordable housing for up to 32 staff and strengthening regional health services while supporting local jobs and investment. - New Lakes Entrance fire station prioritised ahead of 2026 state election
Council is urging the Victorian government to fund a new Lakes Entrance CFA station, replacing the 90-year-old facility to improve emergency response, safety, capacity and regional resilience. - New drinking fountains improve free water access across Sale's popular recreation facilities
Sale's major recreation facilities now offer improved free drinking water access, with new fountains at Aqua Energy, Port of Sale and Gippsland Regional Sports Complex, supporting hydration and reusable bottle use. - East Gippsland's new disability network brings diverse community voices together to help shape council decisions and services
East Gippsland’s new Disability Network has attracted 33 expressions of interest, bringing together people with disability, carers, families and sector representatives to help shape Council decisions and improve accessibility. - Labor announces four new regional early learning centres for 2029, expanding access to kindergarten and long daycare places
Labor will open four new Early Learning Victoria centres in Alexandra, Drouin, Hamilton and Seymour from 2029, providing more than 400 childcare and kindergarten places across regional Victoria. - Moondarra Reservoir gains new pathway and native garden beds, enhancing recreation, accessibility and Aboriginal cultural connections
Gippsland Water has completed a new pathway and native garden beds at Moondarra Reservoir, improving visitor access, enhancing recreation and incorporating local flora, Aboriginal cultural information and community collaboration. - Foster CFA volunteers await new station funding despite site and lease arrangements already being in place
Foster CFA volunteers continue waiting for a new station, with a site and long-term lease secured. Danny O’Brien is calling for government funding to begin construction. - East Gippsland welcomes 27 new Australians from 13 countries at citizenship ceremony on Australian Citizenship Day
East Gippsland welcomed 27 new Australians from 13 countries at a citizenship ceremony in Lucknow, celebrating Australian Citizenship Day and the diversity new citizens bring to the community. - Hazelwood North CFA to receive long-awaited new station under Nationals and Liberals' Latrobe Valley infrastructure commitment
The Nationals and Liberals have pledged a new three-bay Hazelwood North CFA station, replacing inadequate facilities and supporting volunteers through increased regional infrastructure funding. - Bass Coast invites community feedback on new decade-long nature positive strategy for environmental protection and restoration until 15 October 2026
Bass Coast Council is seeking community feedback on its draft Nature Positive Strategy, guiding environmental protection, restoration and enhancement across the region over the next decade. - Bass Coast Shire Council seeks feedback on new waste charge proposal with various session dates in September and feedback closing on 21 October 2026
Bass Coast Shire Council is consulting on a proposed waste charge for all rateable properties, aiming to fairly share costs and improve transparency around community waste services.
|
