SMS - the advertisers new best friendRead on to find out why By Emma Kae - 1st June 2001 - Back to News Though the concept is still reasonably small and largely confined, the SMS market is opening as a new portal for advertisers. It’s simple, fast and direct to the consumer. Though it is yet to become mainstream, this is one marketing tool that could quite possibly work.
Party promoters are moving away from pole-plastering, placing ads in free streetpress and handing flyers to bleary-eyed clubbers staggering loosely out of venues. The night club industry's adoption and use of SMS, (text-messaging) has converged the use of text and viral marketing all in one hit.
And it appears to be successful. In fact, one of Sydney’s top night venues has adopted this method as a means of advertising to its patron database as one of its major plans of attack. Upon canvasing about 400 people who had supplied their phone numbers to the club, they received 250 replies!
Want to read more on the SMS sensation? Click here for the Australia.Internet.com article “Wireless By Night”
Source: http://gippsland.com/ Published by: office@messenger.com.au
Related Articles- East Gippsland Water launches new Voice of Customer program to enhance service through feedback
East Gippsland Water has launched a new Voice of Customer program, inviting feedback via SMS surveys to guide service improvements, with participants eligible for monthly $50 water bill credits. - New drinking fountains installed in Sale and Briagolong Parks to promote health, sustainability and community wellbeing
Gippsland Water and Wellington Shire Council have installed two new drinking fountains in Sale and Briagolong, promoting health, sustainability, and reusable bottles. Featuring artwork by Gunai artist Alice Pepper, they support community wellbeing. - New drinking fountains installed in Sale and Briagolong Parks to promote health, sustainability and community wellbeing
Gippsland Water and Wellington Shire Council have installed two new drinking fountains in Sale and Briagolong, promoting health, sustainability, and reusable bottles. Featuring artwork by Gunai artist Alice Pepper, they support community wellbeing. - Latrobe Valley's new 100MW big battery boosts energy reliability, cuts power bills, and supports Victoria's renewable transition
A 100MW Latrobe Valley big battery has officially opened, boosting energy reliability, cutting power bills, and supporting Victoria's renewable transition, helping achieve government storage targets while delivering affordable electricity. - Martin Cameron says new emergency services tax replaces fire levy, adding enormous pressure to struggling small businesses
Latrobe Valley small businesses face soaring costs as Labor's new Emergency Services Tax replaces the Fire Services Levy, with Nationals warning it punishes regional communities and fuels insolvencies amid financial mismanagement. - Bass Coast Shire Council delivers new shared path linking Cowes and Ventnor, boosting transport safety and community connectivity
Bass Coast Shire Council will deliver a new 2km Ventnor Road Shared Path, linking Cowes and Ventnor, improving safety, accessibility, and community connectivity. The $1.96m project is jointly funded with the Australian government.
|
