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Funky ways to make your website prosper

By Robyn Greenspan - 15th February 2001 - Back to News

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Adding interactive games can be great traffic-builders with their ability to incite visitor participation while creating stickiness. If you are considering enacting some sort of gaming forum on your site, you should determine what would be most effective to suit your audience.

If your site's targeted market falls into some particular "niche" group -- movie buffs, automobile enthusiasts, sports fans -- you may want to consider some type of "thinking" game, such as a quiz. This entertainment feature can be fun for the participants as they test their knowledge of specific subjects and strive for high scores.

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