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Banner Ad Extravaganza

Thoughts on the latest addition to the Gippslander

By Emma Kae - 22nd February 2001 - Back to News

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Banner Ad Extravaganza

With further expansions on the website (and much chaos along the way) we have now added a section in which to feature banner advertising – in an effort to let you know more about what is out there at your fingertips (literally).

This week's banner ad is for Creightons - the 4WD specialists.

Well, this one surely grabs your attention! Of course, the initial reaction is something along the lines of “what the…?” but it pulls you in all the same.

I like the way part of the text appears as if being typed. This is an effective tool, directing the eyes to read the message. It’s selectively use ensures it is not overpowering.

The car in the top right hand corner is mighty funky. As the mouse passes over the vehicle, its headlights appear. One fights curiosity until… click the About Us section appears.

The text which appears is highlighted and easy to read, however it collides with the existing image. Perhaps a clearing of the screen as the text opens, with a “back” button or a time limit could be included to overcome the confusion.

Not bad Wayne… at least you know people will be reading it!

What do you think? Why not have your say below.


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