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Brand Opening

When thinking about fast-food, generally a couple of names automatically come to mind. Want to know about making your website the top of the list?

By Robyn Greenspan - 16th January 2001 - Back to News

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In fact, I bet you can easily think of a half-dozen companies whose names have become automatic replacements for the actual products. Know anyone that goes shopping for "adhesive bandages," or "the-cotton-tipped-things-that-go-in-your-ear?"

Building a brand essentially means making your name synonymous with the products you sell. Branding can give a company a competitive advantage as well as a distinct personality.

But be forewarned - if you secretly harbor dreams of becoming the next ___________ (insert any name of a well-known dot com here), you must be prepared to work very hard.

How? Read on here.


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