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Attack of the Killer Audio Ads

The marketing gurus find a new way to harass their audience

By Lawrence Pintak - 14th December 2000 - Back to News

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The music blared from the desktop computer; a pounding, head-banger beat that reverberated through the sedate corporate office. Annoyed co-workers quickly demanded that the offender turn down his CD.

But this was no CD and it was certainly not being played by choice. The source of this relentless assault on the ears was an audio banner ad that had, quite literally, come out of nowhere when the visitor logged onto a content site. And it wouldn't shut up.

Welcome to the latest method for breaking through the advertising noise -- or, in this case, creating it.

Click here for the full story.


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