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Attack of the Killer Audio Ads: Part II

The market hits out again

By Lawrence Pintak - 14th December 2000 - Back to News

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"Lawrence," said the voiceover on an animated Disney ad for costumes, "you can make Halloween happen by magic."

In an age when perfect strangers know what brand underpants I wear, I am long past the stage where I am surprised that Web marketers know either my name or the fact that I have children.

But when that pitch comes from a young woman apparently living in my e-mail box, it does stand out from the crowd.

Say hello to the latest step in the inexorable evolution of interactive advertising: ads that call out to you by name. It used to be that marketing mail just took up space in your mailbox. Now it talks to you.

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